MEDIA RELATIONS AND PUBLIC OUTREACH MANAGER (PROGRAM MANAGER I)

POSITION SUMMARY

The City of Fort Lauderdale employees possess a passion for public service demonstrated by a high degree of enthusiasm, self-reliance, and job proficiency. They effectively convey the vision and mission of the organization and provide excellent service and satisfaction to our internal and external customers.

This position works within the Strategic Communications Department to manage media relations and other public outreach methods that may include video production, voiceovers, on-camera work, websites, marketing, employee communications, and press releases. Will work with administration, department heads, elected officials and third parties for video/interviews.

This position will support creative video production and translation of messages into a compelling visual story format that may be adapted to various audiences.

The Program Manager I provides administrative and management services for personnel involved in the provision of services to the public through a complex, specialized departmental program, under the direction of a department director or designee. Responsibilities include coordinating activities of a major program(s); supervising employees and/or external consultants; handling daily staff assignments; planning and administering budgets; controlling income and revenue; tracking program expenses; monitoring the progress of operations; and analyzing and reporting program performance to executive team and directors.

PLEASE NOTE: The duties of this position will include all of those duties set forth in the official job description.

This position will remain open until a sufficient number of qualified applications have been received.

The City offers a wide variety of benefits to employees. In addition to the competitive benefits package and salary, the City participates in the Florida Retirement System (FRS) which offers an investment option and a pension option, and requires a 3% contribution from employees. New hires are automatically enrolled in FRS.

Say "Hello" to the City of Fort Lauderdale and Say "Goodbye" to Your Student Loan!

That's right! Under the U.S. Department of Education's Public Service Loan Forgiveness (PSLF) program, the remaining balance on your student loan may be forgiven after you have made 120 qualifying monthly payments while working full-time at the City of Fort Lauderdale! Please visit www.fortlauderdale.gov/PublicServiceLoanForgiveness for more information or to see if you qualify.

This job classification is in Management Category II for benefits purposes, which includes Eight (8) additional Management vacation days per year (prorated based on hire date for the first year) and a Vehicle Allowance of $340/month.

This is a non-classified "at-will" position and is not subject to Civil Service Rules or any collective bargaining agreement.

ESSENTIAL JOB FUNCTIONS

Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. The omission of a function does not preclude management from assigning essential duties not listed herein if such duties relate to the position.

• Creation of content alone and/or with the Creative Services Program Manager for use on the City’s digital channels.
• Coordinate with content development team to develop content that supports messaging and bring awareness, relevance, and prompt call-to-action to residents
• Leverage interviews, testimonials, storytelling styles to meet the needs of target audiences. Strategically plan distribution of content through social media marketing tools.
• Optimize content for search engines and ensure videos have ADA compliance attributes.
• Write scripts, storyboards, coordinate shooting schedules, and programming of videos.
• Manages the work of assigned personnel; develops detailed work plans, delegates and reviews work assignments; hires, trains, and evaluates employees
• Assists in the development of objectives and goals; analyzes and reports on metrics
• Develop efficient strategies and tactics to ensure that programs deliver outcome desired by the department and City
• Develops and maintains process improvement strategies, identifying, managing, and improving core processes
• Serves as the team leader in working with City staff to develop program initiatives; assesses cost effectiveness, technical feasibility, and implementation methods
• Prepares and administers budget for assigned programs or division; prioritizes and approves expenses
• Prepares productivity and informational reports, City Commission and Purchasing memorandums, and general correspondence with the public as applicable
• Develops Requests for Proposals (RFP) and Intents to Bid (ITB) for services and products
• Coordinates with Procurement Services, Risk Management and City Attorney on the drafting of contracts
• Performs related work as required

JOB REQUIREMENTS & WORK ENVIRONMENT

Bachelor's degree in communications, journalism or a closely related field.Three (3) or more years of experience in video/media production, communications, public relations, and/or social media. Additional qualifying experience or completion of coursework at an accredited college or university in a job related field, may substitute on a year-for-year basis for the required experience or education. Required to be on-call and work nights, holidays, and weekends, as necessary, for various meetings and events.
PREFERENCES:
Experience in:

• Directing, shooting, editing, producing, and optimizing a variety of videos for various distribution channels such as television, internet, and social media.
• Helping drive traffic to video content by using search engine and social media tools.
• Content creation for digital platforms, including web, email, and social media.

Special Requirements:
Essential Employees may be required to work during a declared emergency. The employee's Department Head will determine who will be required to work.

WORKING ENVIRONMENT:

Work Environment Frequency Working in Designated Environment Office or similar indoor environment Frequently or Often Outdoor environment Sometimes Street environment (near moving traffic) Seldom or Never Construction site Seldom or Never Confined Space Seldom or Never In the community (homes, businesses, etc.) Seldom or Never Lab Seldom or Never Warehouse environment Seldom or Never

PHYSICAL STANDARDS REQUIRED TO PERFORM ESSENTIAL JOB FUNCTIONS:

The position involves light physical demands, such as exerting up to 20 lbs. of force occasionally, and/or up to 10 lbs. of force frequently, and/or a negligible amount of force constantly to move objects.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

HOW TO APPLY/ VETERAN INFORMATION

Applications will be reviewed and the hiring authority will contact those applicants whose application reflects the best match of experience for the position.

The City of Fort Lauderdale offers a comprehensive benefits package to all regular full-time employees including vacation, holiday, and sick leave as well as medical, dental, vision, life and short-term disability insurance.

Click here for an overview of employment information including our benefits package.

Closing Date/Time: Continuous

Fort Lauderdale, Florida United States View Map