What’s that line, “change is inevitable,” right? Well that change has come to the recruiting world in a big way, and as recruiters, it’s up to you to work with these changes and keep the talent pipeline into your company open and flowing.

So what did your organization do to observe Earth Day this year? Have a big awareness campaign for their recycling program? Turn off half the lights in the building to conserve energy? I’ve experienced all of these and they are all very admirable, but I’ve got a suggestion that will really make a difference for the long-term plan that every organization has as a strategic goal for this year: create a strategic storage plan!

For 13 summers, I worked in the Grand Canyon as a whitewater guide to pay for my college education. Running the river was the highlight of my young life to that point in time. I loved the beauty of the canyon and river, as well as the excitement and changing nature of our experiences. In order to keep my passengers and me safe, I learned very quickly to be focused not only on what was happening right then, but to look ahead, have a plan, consider what could happen, and have a plan for managing those contingencies.

Often people will work and work, then see others being promoted over them. They ask themselves: what have they got that I haven’t? Their typical solution – obviously I have to work harder! As a result, they buy into a dangerous narrative in which work dominates at the expense of everything else in life. The paradox, of course, is that the leaders who made the decision about your promotion have probably picked up on that.

Many online job listings state that a cover letter is optional. Meanwhile, some employment writers have suggested that cover letters are obsolete. Neither is true. A well-written cover letter is still an essential job-seeking tool.

Are the stories being told within your organization today the kind of stories that clarify your desired culture? Storytelling is one of the most effective and impactful methods for communicating the desired culture of your organization to its members. For centuries, tribes of all kinds have utilized storytelling to support their desired culture. In man’s early history, those stories were told around the campfire each evening, with tribe members going to sleep with a clear image of preferred tribe behaviors, values, and norms in their minds.