Basic Function
Directs and manages the performance of a functional unit within the Communications Department associated with the development and implementation of marketing, public relations, and customer communications policies, programs, plans, and projects for Metro. The Director, Communications (Marketing Operations) will be responsible for overseeing the advertising operations; development and execution of marketing communications plans project for various agency partners; and hiring, training and mentoring project managers and support staff in the Marketing Operations unit within the Customer Experience department.
Example Of Duties
- Plans, directs, and manages the unit′s activities
- Develops, implements, and monitors program work plan goals, objectives, policies, procedures, budget, and work standards
- Develops and implements Board of Directors adopted policy in support of the communication of information
- Plans and oversees the study and implementation of marketing, public relations, and communications programs
- Develops and reviews scopes of work for contracts; resolves legal, contractual, and technical issues
- Reviews and evaluates contractor proposals, oversees contractor work, and reviews and approves work product
- Designs policies, programs, fiscal management plans, and administrative procedures
- Interacts with business, professional, civic, government, community groups and leaders in the coordination and implementation of projects
- Collaborates with Design Studio staff to ensure quality and consistency of Metro's brand design and voice across all marketing platforms
- Collaborates with interactive and social media staff to keep up to date on new trends and ensure best practices
- Prepares comprehensive reports and correspondence
- Develops, oversees, monitors, and adheres to department budget, goals, and schedules which comply with agency-wide fiscal responsibility
- Supervises and motivates assigned staff
- Implements and/or ensures staff development and training
- Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all assigned employees
- Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out
May be required to perform other related job duties
Requirements For Employment
A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:
Education - Bachelor's Degree in Communications, Marketing, Public Relations, Public Administration, Business, Computer Science, Management Information Systems, Visual Communications, Graphic Design, or a related field; Master's Degree in a related field preferred
Experience - Five years of relevant management-level experience in customer-facing communications technology (web and mobile), or marketing and communications, or communications and creative new media
Certifications/Licenses/Special Requirements - A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions
Preferred Qualifications Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are
not intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.
- Experience managing multiple projects and meeting deadlines in a high volume, fast-paced environment
- Experience managing Advertising Operations, including flighting campaigns, tracking and analyzing inventory, reporting and providing guidance to internal and external stakeholders
- Experience utilizing Customer Relationship Management systems and managing email marketing efforts
- Experience building and managing a team, including training and leading project managers and support staff for a large organization
Knowledge:
- Current theories, principles, and practices associated with marketing, advertising, digital media and customer communications.
- Applicable local, state, and federal laws, rules, and regulations governing information systems for a public agency
- Mass communication techniques and promotional program management
- Digital marketing strategy and channels, content marketing and social media
- Electronic media materials and processes, including advertising, copywriting, scriptwriting, production techniques, distribution, and placement
- Advertising and promotional tactics
- Video and print production processes and formats
- Print media materials and processes, including photographic, video, and graphic media
- Media planning and buying
- Finance and budget analysis
- Project management techniques and tools
- Editing techniques; proofreading symbols, and terminology
- English composition, grammar, and punctuation
Skills: - Planning, organizing, and directing a communications program/unit and staff
- Managing large-scale projects from inception to culmination
- Determining strategies to achieve goals utilizing a project management approach
- Understanding the dynamics of today′s media landscape and its impact on Metro′s business and customers
- Reviewing, understanding, and reporting data using analytics
- Performing data and statistical analysis
- Analyzing situations, identifying problems, recommending solutions, and evaluating outcomes
- Communicating effectively orally and in writing
- Interacting professionally with various levels of employees and outside representatives
- Supervising, training, and motivating assigned staff
- Mediating and negotiating
Abilities:
- Display attention to detail and organizational skills
- Plan financial and staffing needs
- Understand, interpret, and apply laws, rules, regulations, policies, procedures, contracts, budgets, and labor/management agreements
- Prepare comprehensive reports and correspondence
- Make verbal presentations supplemented by written materials
- Be innovative in leveraging limited resources
- Read, write, speak, and understand English
Selection Procedure
Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.
Application Procedure
To apply, visit Metro's website at www.metro.net and complete an online Employment Application.
Computers are available to complete online Employment Applications at the following Metro location:
METRO Headquarters, Employment Office
One Gateway Plaza
Los Angeles, CA 90012
Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.
All completed online Employment Applications must be received by 5:00 p.m. on the closing date. (RW)
*Open to the public and all Metro employeesThis job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.
Closing Date/Time: 31-JUL-24
