Minimum Qualifications
Education and/or Equivalent Experience: - Graduation with a Bachelor’s degree from an accredited college or university with major course work in a field related to the job, plus four (4) years experience in a related field
- Experience may substitute for education up to four (4) years
Licenses or Certifications:None.
Notes to Applicants
The Marketing Communications Consultant will be responsible for creative and strategic marketing account management, which includes the following:• Managing advertising and promotions process for stakeholders.
• Creating and preparing integrated marketing communications plans and budgets, including paying invoices, tracking expenditures and adhering to brand guidelines.
• Executing marketing plans upon approval, including message development, multi-channel media planning, creative project management, managing workflow and metrics measurement.
• Coordinating creative recommendations for advertising and promotions strategy.
• Strategically plan and project manage video and animation-based commercials, working with videography and design professionals to deliver commercials for paid media.
• Converting technical copy into branded, digestible and customer-friendly messaging that prompts action.
• Acting as strategic and creative marketing liaison with cross-functional stakeholder teams with follow-up and follow-through, which may include giving professional presentations.
• Managing marketing campaign/program projects and details from campaign start to finish.
• Working with the market research team to leverage data analytics and market research to inform marketing decisions and work.
• Working with graphic designers and other team members to create effective collateral and other marketing materials.
• Evaluating effectiveness of marketing initiatives; tracking campaign and program metrics.
This position will: Advise stakeholders on best marketing communications methods to meet their business goals within the available marketing budget and help prepare/plan annual marketing budget. Research and facilitate most cost effective options for reaching goals, including community and business relations opportunities. Work with graphic designers and other team members to create effective collateral, advertising and other materials. Evaluate effectiveness of plan and calculate ROI /metrics. Follow City of Austin Purchasing guidelines in preparing requisitions and bids, and follow departmental processes. Pay invoices in a timely manner and track expenditures consistently.
This position has been designated as a Critical Employee position. Critical Employees are considered necessary and vital and supports activities that impact City or department operations. This work can be done while at a designated work site or while working at an alternate work location. Critical employees who are able to work at an alternative work location are required to do so. Schedules may be modified, and employees may be reassigned to another area during extraordinary situations or emergency conditions to provide essential services.
Benefits:
Working with Austin Energy provides a number of health and welfare benefits such as low-cost medical, dental, vision, paid leave time, a highly competitive retirement plan, career development opportunities and more. Please click
HERE for more information.
Assessments:Your skill level in some of the competency areas for this job may be assessed through skills testing.
WHEN COMPLETING THE CITY OF AUSTIN APPLICATION :The City of Austin employment application is an official document; incomplete applications will not be considered. Please be sure that your application is a reflection of your entire work history. A detailed and complete employment application is required to help us better evaluate your qualifications and will be used to determine salary if you are selected for this position. Describe your specific experience for each position. Include all job duties, responsibilities, and employment dates. Any gaps in employment must have an explanation and dates of unemployment. Please be sure that your application is a reflection of your entire work history.
Resumes will not be accepted. Statements such as “see resume” will not be accepted. You may use “N/A” for fields that are not applicable. Starting salary will be based on overall relevant experience from your employment application. Supplemental information or changes to your application will not be accepted after the job posting closes.
The responses to the supplemental questions must reference the employment history listed in the employment history section. Once the requisition has closed, the application cannot be changed to update work history, supplemental questions, or any other information.
We reserve the right to verify high school and college education for the top candidate(s).
If you have any questions regarding your City of Austin employment application, please use the official website of the City of Austin as reference. www.austintexas.gov
VETERAN INTERVIEW PREFERENCE :Military/Veterans must provide a copy of their DD214 verifying honorable discharge, at the time of initial interview to receive military/veteran interview preference.
CRIMINAL HISTORY BACKGROUND CHECK :The top candidate will be subject to a minimum 7 year criminal history background check.
TRAVEL :If you are selected for this position, and meet the Driver Safety Standards in the City of Austin
Driver Safety Program , you may drive when necessary to multiple locations as part of your regular job duties. Otherwise, you are responsible for getting to and from these locations.
Pay Range
$33.05 - $42.14
Hours
Monday through Friday
8:00 a.m. to 5:00 p.m.
Work outside of regular days/hours may be required due to business needs.
Job Close Date 07/24/2024 Type of Posting External Department Austin Energy Regular/Temporary Regular Grant Funded or Pooled Position Not Applicable Category Professional Location 4815 Mueller Blvd, Austin TX 78723; Hybrid Preferred Qualifications
Preferred Experience:1. Integrated Marketing Communications - Experience in developing integrated marketing communications plans including the development and implementation of strategies, messaging, tactics and metrics for B2C and B2B customers.
2. Advertising - Knowledge of advertising ‘best practices’ including the use of market research in the development of advertising campaigns; launching and measuring paid promotional campaigns externally and internally. Experience in multi-channel media planning, buying and measurement and managing related budgets. Strategic planning of video and audio commercials for broadcast and streaming channels.
3. Branding - Experience in the management of brand consistency for all internal and outbound communications. Ability to act as gatekeeper of Austin Energy brand, and consult on guidelines for branding in advertising, promotions, internal publications, marketing and social media communications.
4. Consulting - Experience in collaborating with internal stakeholders such as program managers, as well as engineers, architects, web teams, public information officers, data experts, executives/management and graphic artists to advise the organization on effective marketing communications that advance organizational goals and benefit external customers.
5. Analytics and Market segmentation - Strong research and analytical experience in applying trend data and measuring media analytics including paid and owned. Knowledge of market segmentation, media markets, developing metrics and reporting on marketing campaign results and effectiveness. Experience using audience demographics and psychographics to build personas and influence the development of integrated communications strategies and tactics. Familiarity with Google Analytics desired.
6. Marketing project management - The ability to independently manage multiple marketing priorities and details to implement adopted marketing strategies in a detailed, deadline-driven and changing environment. PMP -certification desired.
7. Customer-focused writing and campaign development - Demonstrated ability to develop campaign messaging platforms (messaging, voice). Experience in developing/writing customer-friendly messaging based on research, customer data and compelling marketing writing best practices. Experience in the strategic development of creative marketing campaigns, including research-based concepting and creative consultation with designers for projects launching in multiple media and owned channels.
8. Marketing process - Experience in adhering to and consulting on establishing organizational processes, especially to contribute to efficient marketing workflow, marketing planning and working with graphic design team to maximize accountability and positive outcomes.
9. Experience working in marketing for an energy provider or energy utility, or for an agency supporting energy or energy utility stakeholders.
10. Ability to travel to various locations for regular work duties.
Duties, Functions and Responsibilities
Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.
Meets with product and service managers, provides input into appropriate advertising and promotional themes and materials, and assures quality development and production of these ideas Provides insight and guidance to strategies and materials that launch images, brands, and products/services Creates and delivers critical sales and advertising messages to various constituencies in response to competition in a deregulated marketplace Develops and maintains professional relationships with contracting agencies that supply support to Austin Energy accounts Provides marketing communication input into market segmentation and product planning Assists in developing advertising and promotion budgets
Responsibilities- Supervision and/or Leadership Exercised:
None.
Knowledge, Skills and Abilities
Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
- Knowledge of project management, database and spreadsheet software
- Knowledge of marketing and sales support, product development, and brand development requirements
- Knowledge of graphics and copy quality development
- Skill in product and service development and launch
- Skill in copywriting and editing for various media
- Skill in program development, direct marketing, trade-shows, collateral production and management
- Ability to develop and maintain corporate image and professional relationships
- Ability to communicate orally and in writing
- Ability to understand competitive challenges facing a monopoly in transition
Criminal Background Investigation This position has been approved for a Criminal Background Investigation. EEO/ADA
City of Austin is committed to compliance with the Americans with Disabilities Act. If you require reasonable accommodation during the application process or have a question regarding an essential job function, please call (512) 974-3210 or Texas Relay by dialing 7-1-1.
The City of Austin will not discriminate against any applicant or employee based on race, creed, color, national origin, sex, gender identity, age, religion, veteran status, disability, or sexual orientation. In addition, the City will not discriminate in employment decisions on the basis of an individual’s AIDS , AIDS Related Complex, or HIV status; nor will the City discriminate against individuals who are perceived to be at risk of HIV infection, or who associate with individuals who are believed to be at risk.
Supplemental QuestionsRequired fields are indicated with an asterisk (*).
* The minimum qualifications of this position are graduation with a Bachelor’s degree from an accredited college or university with major course work in a field related to the job, plus four (4) years experience in a related field. Experience may substitute for education up to four (4) years. Do you meet these requirements?
* Please describe how you meet the minimum qualifications referenced above. Detail how you meet the educational requirements (if applicable), account for the years of related experience (if applicable), and explain any substitutions of experience for education, or vice-versa (if applicable).
(Open Ended Question)
* Describe your experience in developing integrated marketing communications plans that include strategy, tactics, media plan and metrics using actual professional experiences that you have led.
(Open Ended Question)
* Describe your experience marketing energy efficiency, safety information and/or environmental initiatives to external residential and/or commercial audiences through paid channels, including broadcast or streaming, while following brand standards. Please give details and the outcome of such effort.
(Open Ended Question)
* Describe your experience working with multiple graphic designers at the same time and how you interacted with their different work styles while collaborating to reach marketing goals.
(Open Ended Question)
* What is your experience with media buying and advertising planning/placement across multiple traditional and digital channels?
(Open Ended Question)
* Describe your approach to incorporating market research and data analytics into your marketing planning and implementation.
(Open Ended Question)
* Describe your experience in following organizational processes to successfully manage and complete marketing plan-based projects.
(Open Ended Question)
* Describe your experience with managing granular details while working through and completing large initiatives in your marketing plan-based project management work.
(Open Ended Question)
* Describe your experience in the strategic development of customer-focused marketing, including research-based concepting, writing and creative consultation for projects launching in multiple paid media channels.
(Open Ended Question)
* Discuss your experience with cross-functional teamwork to reach marketing plan-based goals while adhering to and managing brand standards, including years of experience in this type of work.
(Open Ended Question)
* This position requires a criminal background check. By selecting the following, you are acknowledging that you understand if you are selected as a top candidate for this position, you will need a successful CBI to be hired.
* Do you have the ability to travel to multiple sites as part of the regular job duties?
Optional & Required DocumentsRequired Documents Optional Documents
