Working Title Web and Digital Design Content Specialist
SF State University San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.
Applicants may visit titleix.sfsu.edu for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing vpsaem@sfsu.edu.
San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.
The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.
Department Enrollment Management & Marketing
Appointment Type This is a temporary position ending on or before 2-years from the start date. Permanent status may be earned in this position if it is renewed for four years without a break in service in accordance with collective bargaining agreement provisions period.
Time Base Full-Time (1.0 FTE)
Work Schedule Monday - Friday 8:00am - 5:00pm
Anticipated Hiring Range $5,517 - $5,840 Per Month ($66,204 - $70,080 Annually)
Salary is commensurate with experience.
Position Summary We are seeking a talented and detail-oriented Web and Digital Design Content Specialist to join our team. This individual will play a crucial role in curating visual content, ensuring brand consistency, enhancing user experience (UX) for our web presence, managing digital displays, and performing Drupal content management. The ideal candidate will collaborate closely with our web team, our creative team, and our content team and be responsible for updating our events database, ensuring our digital communications are engaging, effective, and on-brand. Under direction from the Director of Brand and Marketing, and in close collaboration with the Lead Digital Communications Specialist, the Web & Digital Design Content Specialist helps promote the University’s work through the institution's digital presence. This position is responsible for day-to-day maintenance of the content of the University and College websites. The Specialist also ensures content is in compliance with SFSU’s web policies, accessibility, and other standards with an emphasis on the university’s content management system, branding, and enrollment marketing goals. Works collaboratively with college web producers, other departments across campus, and partners with IT web staff to administer web content policy. To be effective in this role, you must be proficient in graphic design, as well as the crafter of excellent end user content. The Web & Digital Design Content Specialist must have a strong eye for effective website design and a strong ear for well-written, SEO-driven content. The Web & Digital Design Content Specialist has a strong desire to continuously improve on what they’ve crafted. The Web & Digital Design Content Specialist is always looking for new opportunities and ways to repurpose, reuse, and recycle content. They also spend time looking at the traffic on a website, with a goal of improving end user experience. They must also learn to think like a marketing communications professional, which will help them create an impactful website that drives traffic to key targeted pages.
Position Information Web Content Development and Strategy
- Organizes, monitors, and updates information on the University and College websites. This includes supporting users and modifying content as requested by stakeholders as well as taking the initiative to propose suggestions for improvements.
- Maintains a content production and review schedule, collaborated with college web producers as necessary, and helps coordinate activities in order to increase organic search rankings.
- Develops content that can be deployed to enhance the awareness of institutional programs and services. Supports project implementations using established communication strategies.
- Assists with website development projects to support the University’s marketing and communication initiatives, in collaboration with the strategic marketing communication and college communication teams.
- Manages the data input for University events calendars and ensure event information is accurate, timely, and well-presented on the website and other digital platforms.
Web Content Maintenance
- Actively monitors University web pages for broken links, misspellings, policy violations, accessibility, etc., and work with content contributors to make corrections and improvements.
- Responds to all requests in a timely fashion, offering solutions that effectively address our users' needs.
- Collaborates with internal stakeholders to maintain, and monitor information posted on the web to ensure the website is accurate and web content that aligns with institutional goals and objectives.
- Ensures that website content has a look and feel consistent with the University's brand guidelines.
- Provides routine content maintenance including creating new web pages, updating text, images, and video. Implements processes and guidelines to ensure web content is current and accurate. Analyzes site effectiveness to continuously drive usage.
- Works with strategic marketing communications team to ensure web content is accurate.
- Coordinate editing access, training, and governance to university websites.
- Closely adhere to and manage all web and digital design governance set forth by the University.
- Source, curate, and edit high-quality images that align with the brand's visual identity.
- Maintain an organized image library for easy access and use across various digital platforms.
Digital Design
The incumbent will be responsible for digital design projects for the University. This position will work closely with the Creative Services and Marketing team to create digital assets for various constituencies. This includes, but is not limited to:
- Website and landing page designs and imagery
- Email templates
- Display advertising
- Digital signage
- Mobile announcements
- Infographics
- Evergreen content
- Email newsletters
- Curation of images for various projects
Other duties as assigned
Minimum Qualifications To enter this classification, a basic foundation of knowledge and skills in technical information systems and application program packages is a prerequisite. This foundation would normally be obtained through a bachelor’s degree in computer science, information systems, educational technology, communications, or related fields, or similar certified coursework in applicable fields of study. Foundation knowledge and skills for the Information Technology Consultant, depending on the nature of the position assignment, may include working knowledge of common software application packages, equipment platforms, reference database systems and sources, and training methods and a basic understanding of networks, data communication, and multimedia systems.
The career level is broad and includes intermediate through senior level positions. Incumbents at this level work relatively independently and possess the experience to be fully proficient in performing most or all of the work assignments defined for their position. Typically, incumbents have acquired the requisite skills and knowledge through a combination of education, training, and progressive work experience to be able to demonstrate competence in independently applying technical judgment to standard and nonstandard applications and systems, solving a wide range of problems and developing practicable and thorough solutions, and using effective communication and listening skills.
Preferred Qualifications Bachelor's degree in Marketing, Communications, Journalism, English, Graphic Design, or related field, or an equivalent combination of training and experience.
Two years equivalent experience in editing, including proofreading and copy-editing, and writing, publications. Previous experience with marketing strategies, in particular, online strategies.
Two years of experience in the following:
• CMS/Drupal
• HTML
• Adobe Suite - Photoshop, Illustrator, InDesign
• API web integration
• Experience in User Experience (UX) and User Interface (UI)
• Demonstrated ability to write copy for multiple mediums.
• Ability to work independently and as part of a team, self-motivated, adaptable, and possessing
a positive attitude.
• Demonstrated ability to multi-task and work under pressure; ability to prioritize competing
demands and complete action items efficiently to meet deadlines.
• Ability to communicate/interact professionally and tactfully with people of different levels of
education, cultural backgrounds, and life experiences, and to exhibit an adequate level of
respect to fellow employees and the University community at large.
• Demonstrated ability to write copy for multiple mediums.
• Proficient with content management systems.
• Strong proofreading and copy-editing skills.
• Higher education experience.
• Experience with digital assets management and/or project management systems.
• Familiar with basic design, photo and video best practices.
• Familiar with project management software.
• Proficiency in SEO
Pre-Employment Requirements This position requires the successful completion of a background check.
Eligibility to Work Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.
Benefits Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.
We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.
CSUEU Position (For CSUEU Positions Only) Eligible and qualified on-campus applicants, currently in bargaining units 2, 5, 7, and 9 are given hiring preference.
Additional Information SF STATE IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (i.e. H1-B VISAS). Thank you for your interest in employment with California State University (CSU). CSU is a state entity whose business operations reside within the State of California. Because of this, CSU prohibits hiring employees to perform CSU-related work outside of California with very limited exception. While this position may be eligible for occasional telework, all work is expected to be performed in the state of California, and this position is assigned to on-campus operations.
CSU strongly encourages faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process are encouraged to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to hrwww@sfsu.edu.
The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.
Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.
Advertised: Jun 20 2024 Pacific Daylight Time
Applications close:Closing Date/Time:
