Digital Marketing Specialist (Public Affairs /Communication Specialist II), Strategic Communication

Job Summary:

The Digital Marketing Specialist will work under the general direction of the Associate Director of Digital Brand Strategy to proactively promote CSUSB through the development of digital content. Collaborate on all aspects of strategic planning, implementation, and continuation of multi-channel communications and marketing strategies. The Digitial Marketing Specialist is responsible for creating, scheduling and publishing digital marketing content to support the daily operations of the Strategic Communication team.

Duties and responsibilities

• Independently provide support and develop more complex and broader content for Strategic Communication’s social media initiatives including but not limited to maintaining the University's YouTube Channel.
• Coordinate, schedule and track day-to-day digital content publishing schedules for a variety of media channels throughout the office as they relate to the overall marketing and communication strategies.
• Develop broad and complex content for a variety of digital marketing campaigns.
• Under general supervision, work collaboratively with Strategic Communication team to assist concept and plan future marketing initiatives including all aspects of strategic planning, implementation, and continuation of multi-channel communications and marketing strategies.
• Use judgment and discretion under general supervision to make decisions, interpret, and apply a wide range of strategies to enhance social media and marketing efforts.
• Maintain and track project management systems and databases to keep projects current with status and publishing schedules.
• Use thorough knowledge to assist in planning and implementing creative programs and campaigns to grow audiences across all platforms.
• Utilize strong story development, journalistic writing, and advanced editorial skills to proof written materials and edit copy updates to ensure brand values are clearly communicated
• Meet production schedules and deadlines.
• Provide lead work direction and project leadership to digital content student assistants.
  
  
• Apply appropriate statistical techniques and methods to research YouTube and videos outreach by tracking metrics and analyzing effectiveness of campaigns in effort to maximize results.
• Prepare reports and presentations by exercising judgment and discretion to interpret policies, procedures, and principles as required.
• Monitor marketing initiatives and key performance indicators.
  
  
• Attend CSUSB committees/meetings as needed to provide support for developing messaging strategies.
• Collaborate with university personnel to align marketing efforts with style standards and best practices, enhancing university credibility for both internal and external markets
• Effectively use web communication technology to achieve communication goals by monitoring office email accounts to route and respond to inquiries as needed
• Contribute to CSUSB’s vision of being the academic leader in customer service through quality, commitment, courtesy and teamwork.
  
  
• Other classification related duties as assigned.

Minimum Qualifications:

• Equivalent to a bachelor's degree in a related field
• Three years of related professional or technical experience required.

Required Qualifications:

In addition to Position Skill Level I knowledge and skill requirements, work assignments typically require:

• Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
• Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
• Ability to build and manage more sophisticated media contacts. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media. Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals.
• Ability to analyze and select pertinent facts and integrate them into communication vehicles.
• Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages.
• Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences.
• Ability to apply appropriate statistical techniques and methods to research or sports information.
• Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
• Ability to provide lead work direction

Preferred Qualifications:

• Thorough knowledge of social media and digital marketing general practices, including experience developing and managing social media campaigns.
• Ability to organize and plan work and projects including handling multiple priorities.
• Ability to keep abreast of public policy and public affairs issues.
• Ability to make independent decisions and exercise sound judgment.
• Ability to compile, write, and present marketing reports and communication plans.
• Ability to work cooperatively with a diverse campus community.
• Experience in a marketing / public relations agency environment.
• Demonstrated ability to establish and maintain effective working relationships within and outside the work group and serve as a liaison for the organizational unit.
• Ability to build and maintain strong working relationships with staff and students.
• Well-developed organizational skills to work on multiple projects simultaneously in a deadline-driven environment.
• Must be able to maintain a friendly attitude during stressful conditions.
• Must be able and willing to take direction.
• Ability to produce in a fast-paced work environment.
• Be willing to take advantage of professional development learning opportunities.
• Prior experience or proficiency with Apple computers
• Working knowledge of university organizational policies, rules, regulations, procurement, purchasing.
• Experience in a higher education development or marketing setting is preferred.
• Passion for California State University, San Bernardino
• Basic knowledge and understanding of media outlets including print, television, and radio. Ability to work with the media for the coverage of events.
• Working knowledge of applicable software packages.
  
  

Compensation and Benefits:

Anticipated Hiring Range: $5,083 - $5,583 per month

Classification Salary Range: $3,949 - $7,143 per month

The salary offered will take into account internal equity and experience among other factors.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here .

Position Information:

Full-time Exempt Probationary

Academic year schedule: Monday through Friday (8:00 am - 5:00 pm), some evenings/weekends.

Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends.

The application deadline is: June 27, 2024

As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

California State University, San Bernardino in not a sponsoring agency for staff or management positions (i.e. H1-B Visas).

Conditions of Employment

Background Check

Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Drivers License Check

Possession of a valid Driver's License is required. Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.

Mandated Reporter

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Campus Security Authority

This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Cleary Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required.

I-9

CSUSB hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents .

Statement of Commitment to Diversity

In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.

California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer. We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law. This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit https://www.csusb.edu/human-resources/diversity-inclusion

Closing Statement:

Reasonable Accommodation

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at benefits@csusb.edu.

Smoking

CSUSB is a smoke and tobacco-free campus. See policy at https://calstate.policystat.com/policy/6591951/latest/ .

Clery Act

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at: https://www.csusb.edu/clery-act

Advertised: Jun 13 2024 Pacific Daylight Time
Applications close: Jun 27 2024 Pacific Daylight Time

Closing Date/Time:

San Bernardino, California 92407 United States View Map