Minimum Qualifications
Education and/or Equivalent Experience: - Graduation with a Bachelor’s degree from an accredited college or university with major coursework in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance. or a related field, plus four (4) years of relevant experience.
- Experience may substitute for the education up to the maximum of four (4) years.
Licenses or Certifications: Notes to Applicants
DEPARTMENT OVERVIEW :
Please learn more about our department and how we serve our community:
What does the Watershed Protection Department do? POSITION OVERVIEW :
The Marketing Representative B will create effective and equitable marketing strategies, implementing campaigns across multiple communication channels, and ensuring alignment with the City’s best practices.
Key responsibilities for this position include:
- Develops and evaluates long-range market planning/strategies.
- Uses graphic design principles to support marketing communication campaigns.
- Initiates, designs, and manages the development of promotional campaigns. Acts as representative for programs. Manages and plans projects/accounts. Provides marketing consultation to clients.
- Works with outside vendors (media buying, print buying, etc.). Develops contracts, surveys, documentation, and forms.
- Maintains web content and develops digital advertising, promotional campaigns, and strategies.
- Knowledge of market strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Knowledge of media production, communication, and dissemination techniques and methods.
- Knowledge of fiscal planning and budget preparation.
- Skill in oral and written communication.
EDUCATION :Verification of education will be conducted on the top candidate.
CRIMINAL BACKGROUND INVESTIGATION :Job Offer is contingent on passing a Criminal Background Investigation.
TRAVEL :If you are selected for this position and meet the Driver Safety Standards in the City of Austin
Driver Safety Program, you may drive when necessary to multiple locations as part of your regular job duties. Otherwise, you are responsible for getting to and from these locations.
BENEFITS :Working with the City of Austin provides a number of health and welfare benefits such as low-cost medical, dental, vision, paid leave time, a highly competitive retirement plan, career development opportunities and more. Please click
here for more information.
ABOUT YOUR EMPLOYMENT APPLICATION (Please read carefully):When completing the City of Austin Employment Application:
- Include details on the application or prior or current work history with the City of Austin.
- A resume is required. It does not substitute for a complete employment application.
- A detailed and complete employment application will help us better evaluate your qualifications and will be used to determine salary if you are selected for this position.
- Include details on the application of any previous employment that you wish to be considered as part of your qualifications and relevant experience. Provide each job title and employment dates for all jobs on the application. Your work history should include duties you performed. “See Resume” is not acceptable and your application will be considered incomplete.
- Work history must include the month and year of employment and whether it was full or part-time work.
- Any relevant work history on the resume must also be reflected in the employment application in order to be considered.
Pay Range
$28.85 - $36.06 per hour
Hours
8am to 5pm, Monday - Friday with the ability for a 50% telework schedule within a two-week period after initial training period. Exceptions may apply subject to the business needs of the department.
May require working outside of normal business hours, including evenings, weekends, and holidays as dictated by business needs.
Job Close Date 06/25/2024 Type of Posting External Department Watershed Protection Regular/Temporary Regular Grant Funded or Pooled Position Not Applicable Category Professional Location 505 Barton Springs Road Preferred Qualifications
- Experience creating and implementing marketing campaigns aimed at reaching diverse audiences.
- Experience creating, writing, and editing marketing materials.
- Experience measuring analytics to inform communications strategies.
- Experience in Adobe Creative Suites software.
- Experience writing and creating web content including Drupal.
Duties, Functions and Responsibilities
Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.Develops and maintains budget for projects. Develops and evaluates long-range market planning/strategies. Works with neighborhood associations, community leaders, political action groups, and other interested groups with on-going projects. Uses graphic design principles to support marketing communication campaigns. Conducts market research and needs assessment surveys, and maintains research and client databases. Researches requests for information. Initiates, designs, and manages the development of promotional campaigns. Acts as representative for programs. Manages and plans projects/accounts. Conducts presentations, tours, and public education programs. Evaluates effectiveness of programs. Provides marketing consultation to clients. Works with outside vendors (media buying, print buying, etc.). Develops contracts, surveys, documentation, and forms. Maintains Web content; and develops digital advertising, promotional campaigns, and strategies. Writes, edits, and follows up on news releases. Coordinates, writes, and edits internal and external information/data. Develops and generates reports. Provides and develops graphic designs. Bears responsibility for larger individual projects or acts as an account representative for client programs. Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations.
Responsibilities - Supervisor and/or Leadership Exercised:- May lead and provide training and guidance to others.
Knowledge, Skills and Abilities
Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed. - Knowledge of principles and processes for providing customer and personal services. This includes assessing customer needs, meeting quality standards for services, and evaluating customer satisfaction.
- Knowledge of market strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Knowledge of media production, communication, and dissemination techniques and methods.
- Knowledge of fiscal planning and budget preparation.
- Skill in oral and written communication.
- Skill in handling multiple tasks and prioritizing.
- Skill in using computers and related software.
- Skill in planning and organizing.
- Skill in data analysis and problem solving.
- Ability to write and conduct research.
- Ability to work with frequent interruptions and changes in priorities.
- Ability to train and lead others.
- Ability to establish and maintain good working relationships with other City employees and the public.
Criminal Background Investigation This position has been approved for a Criminal Background Investigation. EEO/ADA
The City of Austin is committed to compliance with the Americans with Disabilities Act. If you require reasonable accommodation during the application process or have a question regarding an essential job function, please call (512) 974-3210 or Texas Relay by dialing 7-1-1.
The City of Austin will not discriminate against any applicant or employee based on race, creed, color, national origin, sex, gender identity, age, religion, veteran status, disability, or sexual orientation. In addition, the City will not discriminate in employment decisions on the basis of an individual’s AIDS , AIDS Related Complex, or HIV status; nor will the City discriminate against individuals who are perceived to be at risk of HIV infection, or who associate with individuals who are believed to be at risk.
Information For City Employees: If you are an employee within the department, are in good standing and meet both the minimum and preferred qualifications, then you will receive an initial interview.
Supplemental QuestionsRequired fields are indicated with an asterisk (*).
* The minimum qualifications for the Marketing Representative B position are: Graduation with a Bachelor's degree from an accredited college or university with major coursework in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance. or a related field, plus four (4) years of relevant experience. Experience may substitute for the education up to the maximum of four (4) years. Do you meet these minimum qualifications?
* This position requires a criminal background investigation (CBI). By selecting the following, you are acknowledging that you understand if you are selected as a top candidate for this position, you will need a successful CBI to be hired.
- I acknowledge and understand this position requires a Criminal Background Investigation.
* Please describe your experience in marketing campaigns aimed at reaching diverse audiences.
(Open Ended Question)
* Please describe the experience you have creating, writing, and editing marketing materials. Include how many years of experience you have with each.
(Open Ended Question)
* Describe how you use analytics to inform communications strategies.
(Open Ended Question)
* List the software and level of proficiency/experience you have in Adobe Creative Suites (i.e. InDesign, Illustrator, Photoshop, etc.).
(Open Ended Question)
* Describe your experience creating and maintaining web content. Please include your experience using Drupal.
(Open Ended Question)
* Do you have the ability to travel to multiple sites as part of the regular job duties?
Optional & Required DocumentsRequired Documents Resume
Optional Documents
