Marketing and Communications Specialist (Public Affairs/Communication Specialist II)

Job Title

Marketing and Communications Specialist

Classification

Public Affairs/Communication Specialist II

AutoReqId

538174

Department

Vice President of Student Affairs Office

Sub-Division

Vice President of Student Affairs Office

Salary Range

Classification Range $3,949 - $7,143 per month

(Hiring range depending on qualifications, not anticipated to exceed $3,949 - $6,500 per month)

Appointment Type

Ongoing

Time Base

Full Time

Work Schedule

Monday - Friday, 8:00 AM - 5:00 PM

About CSUF

Standing on 241 acres in the heart of Southern California, the University was founded in 1957 and has grown into a population of over 40,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to California’s revolving work force needs. At Cal State Fullerton we strive for continual improvement of students, staff, faculty, and administrators through orientations, training programs, and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, the Arboretum and Botanical Garden at Cal State Fullerton, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program.

Job Summary

It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff, and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from various career disciplines that share the University’s mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.

About the Position:

The purpose of the Division of Student Affairs is to transform the lives of our students academically, personally, and professionally, equipping all with the knowledge and skills required for success at Cal State Fullerton and beyond degree completion. We seek an exceptional individual to join our team as the Marketing and Communications Specialist (Public Affairs/Communication Specialist II). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity, and kindness.

Reporting to the Associate Vice President of Student Affairs, for the College Access and Career Pathways Cluster within the Division of Student Affairs, the Marketing and Communications Specialist collaborates with the College Access and Career Pathways cluster (Center for Educational Partnerships, Outreach, Recruitment and Orientation, Financial Aid, Titan Hub, Scholarship Office, Admissions, Career Center, and Center for Internships and Community Engagement) to lead, create, coordinate, and implement strategic marketing and communication plans for programs and services offered by these departments in accordance with the university’s strategic long term outreach and recruitment plans. The Marketing and Communications Specialist is responsible for the day-to-day oversight, development, and maintenance of marketing, branding, and communication initiatives. Will create, coordinate, and execute the development, writing, and design of all marketing and advertising for both print and web-based publications. Responsible for the development and implementation of all marketing strategies; to promote the College Access and Career Pathways Cluster; and develop and execute effective social media strategies to support the cluster. Create modern infographic reports and on occasion, analyze statistics and data to calculate figures to display in the infographic reports. Create various videos for both on-campus and off-campus partnerships and stakeholders, end-of-semester Thank You videos, and motion graphics animated infographic digital reports, to name a few, to promote the brand and services of Cal State Fullerton (CSUF). Modify and create custom HTML and/or CSS coding for projects for email templates, cluster website and similar projects as needed by departments that encompass the College Access and Career Pathways cluster. Utilize marketing systems such Salesforce or other adopted Customer Relationship Manager (CRM) and the like to help promote programs and services.

Oversee the hiring and oversight of Student Assistant Graphic Designer(s). Create above projects for the College Access and Career Pathways cluster- collaborate with the various departments within the cluster to complete cluster goals and projects. This position manages all Salesforce (and/or other Client Relationship Manager CRMs adopted) related initiatives, as well as long-term planning and strategy in communication creation and process improvement. This position develops and configures the Salesforce modules, workflow, forms, fields, views, reports, and dashboards and the daily maintenance of Salesforce via third-party applications/add-ons within Salesforce. The Marketing and Communications Specialist creates and applies departmental brand guidelines and develops printed and digital materials in support of College Access and Career Pathways cluster efforts. Other duties as assigned.

Essential Qualifications

Bachelor’s degree from an accredited four-year college or university in a related field and up to two years or related professional or technical experience. Knowledge of the fundamentals of public affairs and/or media relations, as well as some exposure to marketing and marketing research. Possession of strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles. Ability to serve as a media spokesperson and/or senior editor. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Thorough knowledge of web communication techniques, vehicles, and formats. Ability to effectively use web technology to achieve communication goals. Ability to analyze and select pertinent facts and integrate them into communication vehicles. Possession of strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Ability to apply appropriate statistical techniques and methods to research. Possession of exceptional interpersonal skills, including strong public speaking, listening, and interpretive skills. Ability to provide lead work direction. Working knowledge of popular social media outlets with the ability to schedule, submit information, and regulate content.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.

Preferred Qualifications

Must possess ability to lead various projects, groups, problem solving, have great attention to detail, and coordinate activities where direct supervision is shared; demonstrated ability to work with diverse stakeholders, community members, and students; knowledge of marketing principles in targeting different audiences (e.g., student, parents, community, staff, employers), and the ability to function effectively as part of a high-performance team.

In addition, the position requires a thorough mastery of English grammar, punctuation, and spelling, and the ability to manage multiple assignments while meeting deadlines. Must possess strong written and verbal communication skills and have a track record of success in an operational role in a fast paced, high-volume service environment. The position requires a good working knowledge and experience with graphics and/or desktop publishing software applications, which include Adobe Creative Suite (Photoshop, Illustrator, InDesign), video editing software (Adobe Premiere, Final Cut Pro, Adobe After Effects), Microsoft Publisher, Microsoft PowerPoint, and others. Must also be familiar with Windows or MacOS, Internet Explorer, Microsoft Word and Excel, HTML, Flash, and a general knowledge of database management.

Foundational knowledge of the principles and techniques of artistic and graphic design, as well as demonstrated design and artistic skills. Comprehensive knowledge of graphic design, production principles, and communication theory including a basic understanding of marketing and promotion concepts. Possession of strong graphic design skills and the artistic ability necessary to translate communication needs into artistic design. Ability to understand university level curriculum concepts and convey them graphically. Thorough knowledge of current campus documents and university-wide publication needs. Thorough understanding of printing and vendor services to prepare specifications for printing. Ability to prepare camera-ready materials and a working knowledge of design and electronic prepress processes used in the production of complex publications.

The position also requires a strong understanding of the major social media tools and evidence of the ability to utilize social media to engage various on and off campus stakeholders and the ability to work as a lead person in developing and implementing marketing strategies involving collaborative arrangements with professional colleagues. Spanish speaking capabilities, ability to read and write.

Special Working Conditions

Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator

Additional Information

California State University, Fullerton celebrates all forms of diversity and is deeply committed to fostering an inclusive environment where students, staff, administrators, and faculty thrive. Individuals interested in advancing the University’s strategic diversity goals are strongly encouraged to apply. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and must comply with the requirement outlined in CSU Executive Order 1083, revised July 21, 2017.

This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required.

Multiple positions may be hired from this recruitment based on the strength of the applicant pool.

If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as a Graduate Assistant, Teaching Associate, Instructional Student Assistant, or Student Assistant position.

Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.

Employee/applicant who applies for a position may be required to successfully complete job-related performance test(s) as part of the selection process.

Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.

California State University, Fullerton is not a sponsoring agency for staff or management positions (i.e., H1-B Visas).

Hiring Preference

On-Campus CSUEU Employees

Advertised: Apr 11 2024 Pacific Daylight Time
Applications close: May 02 2024 Pacific Daylight Time

Closing Date/Time:

Fullerton, California 92831 United States View Map