Social Media & Content Manager Charlottesville Albemarle Convention & Visitors Bureau Full Time, 12 Months
Exempt, Pay Grade 33
Benefits Eligible, VRS Eligible
Job Summary/ Objective: The Social Media & Content Manager is responsible for overseeing content creation and curation efforts for the CACVB’s robust suite of social media channels and website. This position also manages the CACVB’s digital assets (photography and b-roll) through a digital asset management tool. Occasionally assists with the CACVB’s public relations and media relations efforts.
Essential Functions: - Manage the CACVB’s suite of social media channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube, and other channels to be determined).
- Create and refine an overarching social media strategy in collaboration with the Director of Marketing & PR.
- Create and curate a variety of content, including User-Generated Content (UGC), for CACVB social media channels and website.
- Create and manage a content calendar.
- Edit, restructure, and create landing pages/website content using the CACVB’s Content Management System (CMS).
- Assist with creating and proactively curating CACVB blog content.
- Manage and oversee photoshoots and video shoots using contracted photographers and videographers.
- Manage the CACVB’s digital asset library (photos and b-roll) using its Digital Asset Management (DAM) tool.
- Maintain a consistent look/feel in all owned content.
- Create internal processes and guidelines for asset nomenclature, organization, usage rights, and metadata.
- Create a strategy for social listening and ensure that social media comments from visitors and industry partners are responded to and/or followed up on in a timely manner.
- Make regular site visits with tourism industry partners to collect content and establish/build relationships.
- Stay up to date on current social media trends and best practices in destination marketing. Regularly make recommendations about new and relevant opportunities to the Marketing & PR team.
- Manage and execute paid social media campaigns and boosted posts.
- Assist Director of Marketing & PR with public relations and media relations initiatives.
- Assist Director of Marketing & PR with analytics and performance reports.
- Other job duties as assigned.
Competency: Knowledge/ Skills/Abilities: - A passion and enthusiasm for digital marketing and travel/tourism!
- Must be a compelling visual storyteller with an eye for engaging photography/videography, with a track record of producing digital content that moves potential customers to action.
- Passionate about social media marketing and comfortable being the voice for the CACVB’s channels.
- Considerable content design, writing, editing, and desktop publishing skills.
- Ability to communicate effectively in oral and written form to a variety of diverse audiences.
- Comfortable in a hybrid-working environment of in-person work and remote/teleworking.
- Ability to successfully and simultaneously manage a variety of marketing projects in a fast-paced, deadline-driven environment.
- Ability to critically analyze scenarios/projects and generate creative solutions.
- Must be able to maintain an excellent level of customer service with potential visitors and tourism industry partners.
- Strong organizational skills with impeccable attention to detail.
- Ability to prioritize tasks and adjust/pivot priorities with short notice.
- Experience with social media analytics and marketing automation platforms preferred.
- A positive team player, willing to collaborate with other CACVB & County departments/colleagues as needed.
- Ability to maintain databases, such as the CACVB’s CRM (Customer Relationship Management) and DAM (Digital Asset Management) platforms.
- Knowledge of branding and design best practices.
- Able to identify digital marketing trends and key opportunities for innovation.
- Proficient with Microsoft Office. Adobe Creative Suite, Canva, and Sprout Social experience is a plus.
- Knowledge of the Charlottesville & Albemarle County area and its tourism assets is strongly preferred.
Required Education and Experience: - Any combination of education or experience equivalent to a bachelor's degree from an accredited four-year college or university in communications, marketing, or other relevant fields.
- Minimally, possession of a high school diploma or GED is required.
- Minimum of one year experience managing social media channels, digital assets, and creating/curating content, or other combination of relevant experience.
Preferred Qualifications/Certifications: - Previous experience with a destination marketing organization .
Physical and Mental Requirements: - Physical requirements of position are clerical - focusing on tasks on the computer/ sitting at desk.
- Meeting with stakeholders, tourism partner site visits, photoshoots and video shoots.
- Occasionally attending after-hours business functions.
- Occasional travel may be required.
Salary Range: The hiring salary for this position is $70,682 - $78,122 per year. Starting offer is based on applicable education beyond minimum requirements and internal equity. The position also provides excellent benefits including 12 paid holidays, paid vacation and sick leave, health insurance options with employer contribution, employer-paid life insurance, VRS retirement, and continuing education/training opportunities. This is a full time, FLSA exempt position. Internal candidates will receive pay adjustments in accordance with Local Government Personnel Policy, §P-60.
Deadline for Application: Posted until position is filled.
Remote Work : This position is eligible for a hybrid remote work schedule that is in compliance with the County’s Remote Work Policy and meets the operational and service needs for the position. All County staff must maintain residence within the Commonwealth of Virginia.
Albemarle County Core Values: Albemarle County holds its employees to the highest standards in fulfilling the County’s Vision and Mission. We believe in excellence in public service through
Community: We expect diversity, equity and inclusion to be integrated into how we live our mission.
Integrity: We value our customers and co-workers by always providing honest and fair treatment.
Innovation: We embrace creativity and positive change.
Stewardship: We honor our role as stewards of the public trust by managing our natural, human, and financial resources respectfully and responsibly.
Learning: We encourage and support lifelong learning and personal and professional growth.
