Manager Marketing & Enrollment (PACE)
CalOptimaCalOptima Health is seeking a highly motivated an experienced
Manager Marketing & Enrollment (PACE) to join our team. The Manager of Marketing & Enrollment for the Program of All-Inclusive Care for the Elderly (PACE) is responsible for all aspects of planning, organizing, directing and overseeing the marketing, outreach and enrollment efforts for PACE. The incumbent will be responsible for PACE member outreach efforts, acquisition and strategies. The incumbent will develop and maintain strong relationships between CalOptima Health, current and potential members, employed Medicare program Sales and Marketing team and the PACE Marketing & Enrollment team. The incumbent is responsible for increasing the visibility of CalOptima Health's PACE program through outreach and education. The Manager of Marketing & Enrollment will be responsible for driving enrollment and ensuring that all PACE marketing and outreach regulations are met.
Position Information: - Department: PACE
- Salary Grade: 314 - $99,902 - $159,843 ($48.03 - $76.8476)
- Work Arrangement: Full Office
Duties & Responsibilities: - 50% - Leadership
- Cultivates and promotes a mission-driven culture of high-quality performance, with a member focus on customer service, consistency, dignity and accountability.
- Directs and assists the team in carrying out department responsibilities and collaborates with the leadership team and staff to support short- and long-term goals/priorities for the department.
- Hires, trains, develops, oversees and reviews the Marketing & Enrollment staff; sets monthly or quarterly goals based on the PACE leaderships strategies.
- Develops policies, procedures and standards for all department activities and member processes.
- Participates in the strategic planning and development initiatives for PACE.
- Plans and hosts weekly, monthly or quarterly joint operation meetings with key state holders to support marketing efforts.
- Collaborates with the Communications department in the development of marketing and advertising campaigns.
- Collaborates with the Executive Director, PACE leadership team and staff in all relevant internal departments to share information.
- Promotes positive and collaborative business relationships with vendors and providers.
- Actively engages in PACE outreach efforts to support community relationships and team development.
- 45% - Program Oversight
- Develops and maintains reports to assess and analyze marketing, outreach and enrollment activities for the purpose of maximizing enrollment, including the development and maintenance of a PACE marketing plan.
- Ensures a positive experience for potential PACE enrollees, candidates and their families who interact with Sales & Marketing department staff.
- Leads the design and development of marketing material and enrollment materials, coordinating with other CalOptima Health departments for procurement, printing, proofing and inventory control.
- Ensures compliance with all applicable Centers for Medicare & Medicaid Services (CMS) and California Department of Health Care Services (DHCS) and/or the Department of Managed Health Care (DMHC) marketing policies, rules and regulations.
- 5% - Completes other projects and duties as assigned.
Minimum Qualifications: - Bachelor's degree required.
- 5 years of working with the needs of seniors and persons with disabilities in marketing, business development, sales, community outreach and enrollment required.
- Experience with senior care services related to marketing, sales or business development in Medicare Advantage plans, Medi-Cal/Medicaid Managed Care health plans, hospitals, nursing homes, assisted living facilities, home health care, hospice agencies or related field is required.
- An equivalent combination of education and experience sufficient to successfully perform the essential duties of the position such as those listed above may also be qualifying.
- Valid driver's license and vehicle or other approved means of transportation, an acceptable driving record and current auto insurance will be required for work away from the primary office 50% of the time or more.
Preferred Qualifications: - Master's degree.
- PACE experience.
- Marketing and business development experience.
Required Licensure / Certifications: - Successfully pass the state administered marketing exam within first 90 days of being hired.
- CPR and First-Aid Certification required or must be obtained within six (6) months of date of hire.
Knowledge & Abilities:
- Develop rapport and establish and maintain effective working relationships with CalOptima Health's leadership and staff and external contacts at all levels and with diverse backgrounds.
- Work independently and exercise sound judgment.
- Communicate clearly and concisely, both orally and in writing.
- Work a flexible schedule; available to participate in evening and weekend events.
- Organize, be analytical, problem-solve and possess project management skills.
- Work in a fast-paced environment and in an efficient manner.
- Manage multiple projects and identify opportunities for internal and external collaboration.
- Motivate and lead multi-program teams and external committees/coalitions.
- Utilize computer and appropriate software (e.g., Microsoft Office: Word, Outlook, Excel, PowerPoint) and job specific applications/systems to produce correspondence, charts, spreadsheets, and/or other information applicable to the position assignment.
Physical Requirements (With or Without Accommodations): - Ability to visually read information from computer screens, forms and other printed materials and information.
- Ability to speak (enunciate) clearly in conversation and general communication.
- Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
- Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
- Lifting and moving objects, patients and/or equipment 10 to 25 pounds
Work Environment:If located at the 500, 505 Building or a remote work location:
- Work is typically indoors and sedentary and is subject to schedule changes and/or variable work hours, with travel as needed.
- There are no harmful environmental conditions present for this job.
- The noise level in this work environment is usually moderate.
If located at PACE:
- Work is typically indoors in a clinical setting serving the frail and elderly.
- There may be harmful or hazardous environmental conditions present for this job.
- The noise level in this work environment is usually moderate to loud.
If located in the Community:
- Work is typically indoors and sedentary and is subject to schedule changes and/or variable work hours, with travel as needed.
- Employee will occasionally work outdoors in varied temperatures.
- There may be harmful or hazardous environmental conditions present for this job.
- The noise level in this work environment is usually moderate to loud.
About CalOptima Health:
CalOptima Health is the single largest health plan in Orange County, serving one in four residents. Our motto - "Better. Together." - is at the heart of our mission to serve members with excellence, dignity and respect. We are a public agency made up of compassionate leaders and professionals working together to strengthen our community's health. We are continuing to build a culture that promotes diversity and inclusion within our community where employees have a sense of belonging, and are valued for their ideas, contributions, and their unique individual perspectives they bring. CalOptima Health has been recognized as one of Orange County's best places to work, so we know there is something special about our organization. It is why people choose to work here and why they choose to stay!
About our Benefits & Wellness options:
At CalOptima Health, we know that a healthy and happy workforce is a thriving workforce, which is why we offer a comprehensive benefits package, including participation in the California Public Employees Retirement System (CalPERS), low-cost medical/vision/dental insurance options, and paid time off. To support quality work-life balance, we allow flexible scheduling during core business hours, telework options for some positions, work schedules that allow every other Monday or Friday off (9/80 schedule), and a wellness program featuring diverse activities. Additionally, CalOptima Health contributes 4% of pensionable earnings to a 401(a) retirement program with no required employee contribution. For those who are interested in additional retirement savings, employees have access to 457(b) retirement plans with pre/post-tax contribution options. For more information, please click on the
2024 CalOptima Health Benefits Guide regarding our comprehensive benefits and wellness package.
IMPORTANT APPLICATION INFORMATION AND INSTRUCTIONSApplications will be accepted on a continuous basis until a sufficient number of qualified applications have been received. The deadline for the first review of applications is
June 19, 2024 at 9:00 PM (PST). Applicants are encouraged to apply early. Applicants that apply after the first review are not guaranteed to be considered for this recruitment. This recruitment may close at any time without notice after the first review date. The selection process may include, but is not limited to, a skills assessment, phone screen and interview.The successful candidate will be required to undergo a reference / background check (to include a conviction record) and if applicable also pass a post-offer pre-employment medical examination (which will include a drug screening). Internal CalOptima Health applicants should apply through InfoNet.
Communication regarding your application will be sent to the email address listed on your application. Please check your email, including your SPAM folder, regularly throughout the recruitment process. You can also visit your candidate portal to receive the most up to date status of your application.
CalOptima Health is committed to attracting, hiring, and retaining a diverse staff, where we will honor your unique experiences, identity, and perspectives. Our organization strives to create and maintain a workplace environment that is inclusive, equitable and welcoming so we can truly be Better Together.CalOptima Health is an equal opportunity employer and makes all employment decisions on the basis of merit. CalOptima Health wants to have qualified employees in every job position. CalOptima Health prohibits unlawful discrimination against any employee, or applicant for employment, based on race, religion/religious creed, color, national origin, ancestry, mental or physical disability, medical condition, genetic information, marital status, sex, sex stereotype, gender, gender identity, gender expression, transitioning status, age, sexual orientation, immigration status, military status as a disabled veteran, or veteran of the Vietnam era, or any other consideration made unlawful by federal, state, or local laws. CalOptima Health also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has, or is perceived as having, any of those characteristics. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation at (714) 246-8400 if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability.To apply, please visit: https://jobs.caloptima.org/jobs/manager-marketing-enrollment-pace-pace-garden-grove-california-united-states
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