Job Summary Under the direction of the Communications & Marketing Director, the Visual Media Specialist is responsible for conceptualizing, producing, capturing, editing, and organizing video and photo content to promote various initiatives, events, and services offered by the City of Bryan. This includes promotional and educational content, event coverage, government cable-access channel programming, public service announcements, social media collateral, and more.
Essential Job Functions - Independently produces professional-quality video projects, including writing storylines, scripts, and interview questions; coordinating filming schedules and locations; setting up and breaking down camera, lighting and audio recording equipment; capturing appropriate b-roll; and editing raw footage through video trimming, color correction, audio editing, adding graphics and effects, and ensuring overall consistency, accuracy, and alignment with messaging goals.
- Manages programming and visual graphics on the City’s government cable-access Channel 16.
- Works with the City’s contracted vendor to record and broadcast City Council and Planning and Zoning meetings.
- Documents City events, facilities, projects, initiatives, and etc. by taking high-quality photographs that tell a story, captures candid and staged moments, and showcases key highlights for historical and promotional purposes.
- Takes professional portraits for various City staff and elected officials.
- Operates a drone to capture aerial footage and photography for City projects, events, and promotional materials; ensuring compliance with all regulations regarding drone operation, including obtaining necessary permits and permissions.
- Maintains and troubleshoots photography, videography, and broadcast equipment to ensure optimum operating condition and keeps accurate inventory records.
- Monitors audience engagement, utilizes constructive feedback, and stays updated on industry trends and best practices to enhance future content strategies.
- Ensures that all photo and video content adhere to the City of Bryan’s standards, branding guidelines, and policies.
- Organizes and maintains photo and video assets to ensure easy access and retrieval, including managing the City’s Flickr and YouTube accounts.
- Performs related duties as required.
- Responds regularly and promptly to work.
Minimum Qualifications - Bachelor’s degree Film Production, Digital Media Production, Communications, Journalism, Visual Arts, or similar field of study plus at least four (4) years of professional work experience in video production; OR a Master’s degree in the specified areas plus at least two (2) years of the required work experience; OR an equivalent combination of education, experience, and training may also be considered.
- The position requires a strong competency and proficiency in being able to independently complete video and photography projects from start to finish.
Licenses, Certifications & Special Requirements - Texas Class C driver’s license with a good driving record as measured by the City’s evaluation system.
- Possess a FAA Part 107 Remote Pilot Certificate or have the ability to obtain the certification within the timeframe set by management.
