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Job Description
Digital Content Optimizational Manager
Lubbock
40605BR
Position Description
The Digital Project Manager manages digital projects to support TTUHSC strategic objectives. Provides technical expertise on backend systems. Utilizes analytics platforms to support decision-making. Plans, schedules and coordinates projects and activities to meet deadlines. Monitors project compliance. Coordinates the overall development of the project while directing project personnel. Maintains relationships with and provides regular communication to project stakeholders.
Major/Essential Functions
The digital content optimization manager is responsible for leading TTUHSC's focused content optimization strategy, enhancing website performance, visibility and search rankings through strategic content improvements. The specialist will collaborate with stakeholders to develop and implement SEO practices that increase qualified organic web traffic, increase conversions and deliver an intuitive user experience while ensuring accessibility and compliance with best practices. This position is full-time and reports to the Director of Digital Marketing & Content Strategy.- Embody the TTUHSC shared values of kindhearted, integrity, one team, visionary and beyond service.
- Follow all TTUS and TTUHSC Operating, IT and Safety policies and complete all trainings as required.
- Design and implement a strategic approach to search engine optimization that aligns with institutional goals, ensuring that TTUHSC and Texas Tech Physicians websites are optimized for maximum visibility and engagement.
- Improve existing website content by implementing SEO best practices that enhance search rankings and user experience.
- Analyze website traffic and search performance data to measure the impact of optimization efforts and guide future strategies.
- Contribute to content development efforts by ensuring website copy is clear, consistent and aligned with accessibility and SEO best practices.
- Stay abreast of emerging trends in SEO, AI, accessibility and data collection, ensuring that the university's web presence remains competitive and compliant.
- Travel as needed.
- Contribute to the overall success of the University and External Relations Division by performing other duties as assigned.
- This position qualifies to work remotely. New employees will have a 90-day probationary period, at which time remote work will be discussed. Remote work performance will be reviewed quarterly and may be terminated at any time the arrangement is no longer in the best interest of the External Relations team and/or TTUHSC.
Required Qualifications
Bachelor's degree plus three (3) years related experience; OR a combination of education and/or related experience to equal seven (7) years.
To apply, please visit: https://sjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad?partnerid=25898&siteid=5283&PageType=JobDetails&jobid=887713
All qualified applicants will be considered for employment without regard to sex, race, color, national origin, religion, age, disability, protected veteran status, or genetic information.
The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal statute requiring colleges and universities participating in federal financial aid programs to maintain and disclose campus crime statistics and security information. By October 1 of each year, institutions must publish and distribute their Annual Campus Security Policy & Crime Statistics Report (ASR) to current and prospective students and employees. You can locate this report through our website at: https://www.ttuhsc.edu/emergency/clery-report.aspx.
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ABOUT THE COMPANY
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Texas Tech University Health Sciences Center
Show moreAbout Us
Nationally recognized for innovative programs, academic achievement, cutting-edge research and exceptional patient care, Texas Tech University Health Sciences Center aims to promote a greater health environment for West Texas and beyond. While our flagship campus resides proudly in Lubbock, Texas, TTUHSC operates five schools with campuses in Abilene, Amarillo, Dallas/Fort Worth, Lubbock and the Permian Basin (Midland & Odessa).
Like Texas itself, we are an independent and proud institution that is part of a larger union, the Texas Tech University System. As a university separate from Texas Tech University, we have been entrusted with a singular charge: to teach the next generation of doctors, nurses, pharmacists, researchers and health care professionals while simultaneously providing the people of West Texas with world-class patient care. We are both an institution of higher learning and a place where real people come for life-saving medical care.
Our Mission
As a comprehensive health sciences center, our mission is to enrich the lives of others by educating students to become collaborative health care professionals, providing excellent patient care, and advancing knowledge through innovative research.
Our Values & Culture
Through our values-based culture, TTUHSC is committed to cultivating an exceptional workplace community with a positive culture that puts people first. Our five values guide our actions and principles: Beyond Service, Kindhearted, Integrity, One Team, and Visionary.
Compensation & Benefits
We are proud to offer many exceptional employee benefits, including a generous compensation package with comprehensive benefits, medical and dental insurance, paid time off and substantial automatic retirement contributions. Additionally, we invest in employee success by providing many resources designed to support your personal and professional growth, including:
- Comprehensive Health Plans and Other Core Insurance
- State Retirement Programs and Pension Options
- Retiree Insurance for Lifetime Medical Benefits
- Continuing Education & Lifelong Learning Programs
- Tuition scholarships for employees and their dependents
- Leadership and Professional Development Programs
- Mental and Physical Wellness Programs
- Employee Recognition Programs and Longevity Pay
We are excited for you to consider joining our team at the Texas Tech University Health Sciences Center. Consistently ranked as a "Great College to Work For" by the Chronicle of Higher Education, TTUHSC provides so much more than just a job!
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