Digital Content Specialist (Informational Technology Consultant - Career) - Strategic Marketing & Communications

Internal Applicants Only

Working Title

Digital Content Specialist

SF State University

San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit titleix.sfsu.edu for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing vpsaem@sfsu.edu.

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Department

Strategic Marketing & Communications

Appointment Type

This is a one-year probationary position

Time Base

Full-Time (1.0)

Work Schedule

Monday through Friday; from 8:00 am to 5:00 pm

Anticipated Hiring Range

$5,600 - $6,294 Per Month ($67,200 - $75,528 Annually)

Salary is commensurate with experience.

Position Summary

Under the direction of the Director of Brand and Marketing and in close collaboration with the Lead Digital Communications Specialist, the Digital Content Specialist plays a pivotal role in enhancing the University’s digital presence through effective web content strategy, analytics and SEO. This position ensures alignment with institutional goals, branding guidelines, accessibility standards and user experience best practices while supporting marketing and communication initiatives.

Position Information

Web Analytics and Reporting

• Create and improve systems to organize, analyze and share data and online content.
• Leverage platforms like Google Analytics 4 (GA4), Looker Studio and tagging systems to track, measure and optimize website and campaign performance.
• Build monthly web performance reports, including insights on key metrics, user behavior and conversion opportunities, to inform decision-making.
• Share regular updates with the campus community via memos and newsletters to promote transparency and progress.
• Teach stakeholders about SEO, digital analytics and conversion strategies to enhance their effectiveness.
• Identify areas of opportunity to drive conversions, streamline user journeys and improve user engagement.

Web Content Strategy and Optimization

• Edit and proofread web content to align with university branding, style and accessibility standards.
• Optimize web pages for SEO, including delivering keyword research to the content team using tools like SEMRush.
• Ensure all web content is compliant with accessibility and branding standards while maintaining a focus on driving user engagement and conversions.
• Conduct website audits to identify areas for improvement and implement best practices for content structure and layout.

Digital Campaign Assistance

• Work on digital marketing campaigns, creating trackable metrics and UTM links for assets like email, social media and advertisements.
• Partner with Strategic Marketing and Communications (SMC) enrollment marketing specialists to analyze the effectiveness of marketing campaigns and provide actionable insights.
• Collaborate on campaign tracking and reporting to evaluate effectiveness and identify trends.
• Provide data-driven recommendations for optimizing resources, allocating budgets, and improving campaign performance.

Email Development and Management

• Build and format emails in Blackboard, using HTML as needed to ensure accessibility, branding compliance and proper functionality across devices.
• Provide support and collaborate with SMC’s Directors, Media Relations Specialist or the President’s Office, to create and send email communications, including emergency notifications, campus-wide announcements and ad hoc messages.
• Maintain a high level of accuracy by proofreading email content for grammar, spelling and style consistency.
• Monitor and test email performance to ensure proper delivery and functionality, troubleshooting technical issues when necessary.

Additional Responsibilities

• Actively monitor University websites for broken links, accessibility issues and technical errors, ensuring all content aligns with institutional goals and objectives.
• Collaborate with internal stakeholders to provide training and guidance on SEO best practices and content optimization.
• Stay updated on industry trends in web analytics, marketing and content strategy to continuously improve processes and tools.

• Respond to content and technical requests promptly, offering solutions that address users’ needs.

Other duties as assigned

Minimum Qualifications

• Ability to identify, develop, and coordinate plans for use of site resources (e.g., staffing budget, and materials) and to define site procedures for ongoing administration and maintenance.
• Ability to maintain materials, inventory, and technical references and administer facility and system security practices.
• Knowledge of system utilities, features, installation and maintenance procedures, and general operation.
• Basic knowledge of data and file structures, database systems and related utilities, operating systems, and communication interface programs.
• Ability to perform system, database, and network maintenance tasks and to use standard software packages.
• Knowledge of local area network system configuration, protocols, and/or transmission media.
• Ability to analyze and troubleshoot system connection and interface malfunctions.
• General knowledge of operating systems and hardware for problem identification and analysis.
• Knowledge of copyright laws and industry standards.
• Demonstrated ability to assist others in completing work assignments including the ability to provide basic work direction and training.

Preferred Qualifications

• Proficiency in:
  o CMS/Drupal
  o Google Analytics 4 (GA4), Looker Studio and tag management systems
  o SEO tools like SEMRush
  • Strong skills in campaign tracking and reporting using data visualizations and UTM links.
  • Demonstrated ability to optimize content and web pages for SEO and user engagement.
• Strong written and verbal communication skills, with the ability to craft and proofread content for multiple mediums.
• Excellent time management and multitasking skills, with the ability to meet deadlines in a fast-paced environment.
• Ability to work independently and collaboratively, self-motivated and adaptable to changing priorities.
• Two years of experience in higher education or a similar environment.
• Experience with project management tools and digital asset management systems.
• Proven ability to interpret and communicate data insights in a clear and actionable format.
• Exceptional attention to detail and a focus on data-driven decision-making.
  
  This position is ideal for a detail-oriented, data-driven individual with a passion for web content, marketing and analytics who thrives in a collaborative and innovative environment.

Pre-Employment Requirements

This position requires the successful completion of a background check.

Eligibility to Work

Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.

Benefits

Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.

CSUEU Position (For CSUEU Positions Only)

Eligible and qualified on-campus applicants, currently in bargaining units 2, 5, 7, and 9 are given hiring preference.

Additional Information

SF STATE IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (i.e. H1-B VISAS).

Thank you for your interest in employment with California State University (CSU). CSU is a state entity whose business operations reside within the State of California. Because of this, CSU prohibits hiring employees to perform CSU-related work outside of California with very limited exception. While this position may be eligible for occasional telework, all work is expected to be performed in the state of California, and this position is assigned to on-campus operations.

CSU strongly encourages faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/.

The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.

Advertised: Mar 05 2025 Pacific Standard Time
Applications close:

Closing Date/Time:

• 

• Cal State University (CSU) San Francisco

• (415) 338-1111

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