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    • 114 S. Main Street, Crandall TX 75114, Crandall, Texas
    • City of Crandall
    • Full Time
    • Clerical and Administrative Support
    • Community Relations or PR and Marketing
    • Customer Service
    • Marketing and Public Relations
    • Tourism and Convention Services
    • 300 North Lake Avenue, Pasadena, California
    • Los Angeles County Employee Retirement Association (LACERA)
    • Full Time
    • Community Relations or PR and Marketing
    • Marketing and Public Relations
    • Other
  • Communications & Marketing Coordinator

    114 S. Main Street, Crandall TX 75114, Crandall, Texas 75114 United States City of Crandall Full Time 45,000.00 Sep 09, 2025
    City of Crandall Employer:

    City of Crandall

    The City of Crandall is operated as a council-manager form of city of government. The city manager is the official appointed as the administrative manager of the city, by the City Council.The City of Crandall, Texas, is governed by a mayor and City Council who are elected by the people of the city. The Mayor and City Council acting together are the governing body. All governing body members serve two-year terms. The governing body, being the elected representative of the people, adopts all ordinances and resolutions and determines the general goals and policies. The City of Crandall is a Type A General Law Municipality. Company History The City of Crandall was founded in 1880 and is in Kaufman County.

    Summary

    The Communications & Marketing Coordinator works under the Director of Administration to manage marketing programs and initiatives, monitor communication strategies, create educational video and graphic content, develop informational initiatives, and maintain the city website with current information. The Coordinator uses interpersonal, computer, communication, marketing, and personable skills to leverage marketing techniques, plan and organize city events and promotional material, and interact with citizens.

    Job Description

      ◦ Develops strategic content to engage, promote, inform, and educate the public through positive messaging on Facebook, Instagram, YouTube, and other social media platforms
      ◦ Maintains and implements media policies for the city which reflect current trends and laws
      ◦ Builds quality, eye-catching graphic and image content through creative storytelling
      ◦ Produces, films, writes, and edits all aspects of videos and animations to educate and promote a safe and friendly environment
      ◦ Maintains city website through CivicPlus on an as-needed basis with current news, agendas, personnel, documentation, and trends
      ◦ Assists city council meetings with sound system, live streaming on social media, and updating website
      ◦ Develops, edits, and crafts press releases, emails, and various communication materials for internal and external purposes
      ◦ Coordinates and markets city-wide events and community programs aimed at generating a positive impact and enriches the lives of community members and visitors
      ◦ Builds relationships with vendors and external organizations to successfully plan, communicate, and facilitate events and programs
      ◦ Plans, prepares, and manages the budget for events and programs; records and tracks all revenues and expenditures of funds within approved budget
      ◦ Represents the City of Crandall at internal and partnered community events by setting up informational or promotional onsite booths, dispersing promotional and educational materials, and engaging with attendees to encourage and foster positive communication
      ◦ Seeks and advises on partnership opportunities with community organizations, businesses, Chamber of Commerce, governmental agencies, neighborhood associations, school district, media outlets, and other service agencies
      ◦ Participates in other duties, as assigned

    Job Requirements

    • Bachelor’s degree from an accredited college or university in Marketing, Graphic Design, Communications, Public Relations, Media Arts, Journalism, or related field.
    • Intermediate to Advanced proficiency in Adobe Creative Suite, Illustrator
    • Intermediate proficiency in Microsoft Suite
    • Knowledge of multiple software applications and operating systems, including but not limited to: Microsoft Operating Systems, Microsoft Office Suite, Adobe Creative Suite, Vecteezy and Canva.
    • Two years or more of professional related experience in the customer service field
    • CivicPlus or a similar web design platform preferred
    • Graphic design and content creation and management
    • Video production or management
    • Hours may vary and will require occasional work on evenings and weekends.
    • Attendance of all City of Crandall sponsored and partnered community events is required.
    • Class C Texas Driver’s License.
    • Additional licenses and certifications may be required

    Special Instructions

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

    Additional Information

    Great Benefits!  Come join our team in the growing and vibrant city of Crandall!

    • Flexible work schedule
    • Employer paid medical, dental, vision, life insurance, short term/long term disability
    • Employer paid MD Health Pathways - teledoc
    • Employer paid Employee Assistance Program
    • 14 Holidays plus 2 floating holidays; PTO accrued 1 day per month; Vacation Days
    • Longevity Pay; Tuition Reimbursement; Training and Development
    • TMRS - 5 year vested; 2:1 match at retirement eligibility; 8% employee deduction

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

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Government Marketing Jobs: Your Guide to a Rewarding Career

Government Marketing Jobs: Your Guide to a Rewarding Career
 

Introduction

Government marketing jobs are essential for promoting public sector programs and services. These roles involve crafting campaigns that reach citizens and encourage them to take action, whether participating in a new government initiative or staying informed about public health guidelines. If you’re looking for a career where you can make an impact, government marketing jobs could be the perfect fit.

 

What Are Government Marketing Jobs?

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Government marketing jobs focus on promoting services and initiatives offered by public agencies. The scope of these jobs includes everything from communications to digital marketing. For example, you might be asked to manage social media accounts to ensure the public can view this site properly and access the latest information. Whether updating a website or launching a social campaign, your work will help bridge the connection between government services and the public.

Government communications jobs often require you to work quickly and efficiently, where you may need to react quickly to breaking news or public crises in a few seconds. Marketing professionals in the government sector must also monitor updates and ensure their messaging is relevant to the current date. This ensures that citizens receive timely information.

 

Key Responsibilities of a Government Marketer

The primary duties of a government marketer involve crafting and distributing public campaigns. These can range from managing media outreach to updating websites and ensuring the public can view them properly. You’ll also be responsible for reviewing digital content, writing press releases, and working with media outlets to ensure that government messages are accurately conveyed.

Another essential task is responding to public inquiries or media questions. You’ll often need to proceed cautiously and handle these inquiries while maintaining a nonpartisan tone. In some cases, you may need to verify the accuracy of data or facts, ensuring that your content holds up under review.

Government marketing jobs also involve a lot of verification. Whether verifying data for public communications or ensuring that external partners have updated their content, accuracy is crucial in this field. Once verification is successful, waiting for the approval process can be a standard step in government marketing, as there are often layers of approval before anything goes public.

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Skills Required for Government Marketing Jobs

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Strong communication skills are essential for success in government marketing. You’ll need to ensure that the public can connect with your message clearly and efficiently. Government marketers often deal with human interactions, whether through media, online platforms, or community engagement.

Digital marketing skills are also crucial, as many government agencies rely on online campaigns to reach their audience. You must be able to review digital content and ensure that all messaging is up-to-date and accurate. Additionally, updating your browser and adapting to changing technologies is a critical skill, as you’ll often be managing multiple digital platforms.

You’ll also need the ability to respond quickly to government policy or public events changes. Sometimes, the connection between a campaign and the public can shift quickly, requiring swift action to ensure the message reaches the right audience.

 

How to Find Government Marketing Jobs

Searching for government marketing jobs is similar to looking for roles in the private sector but with some key differences. One of the best places to start is on government job boards like USAJobs, where many positions are posted. When you visit these sites, ensure you can view them correctly and that your browser is up to date to avoid technical issues.

Networking can also be helpful. Many public sector jobs are filled through referrals or internal recommendations, so attending government career fairs or industry events can be beneficial. Keep an eye on any ray ID or tracking numbers in job listings, as this will help you follow up on applications and ensure your submission is processed correctly.

Sometimes, getting your foot in the door may involve accepting a contractor role or an internship. This allows you to gain experience and demonstrate your skills, potentially leading to a full-time position in the future.

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Benefits of Working in Government Marketing

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Working in government marketing offers several benefits. One significant advantage is job security, as government roles offer long-term stability compared to the private sector. Additionally, government employees enjoy competitive salaries and benefits packages.

Beyond financial compensation, government work allows you to contribute to meaningful projects that directly impact the public. Whether promoting health campaigns or infrastructure projects, your work can influence positive societal changes.

Another benefit is the potential for career growth. Government roles often offer clear advancement opportunities, and as you gain experience, you can move up into more senior marketing positions within government agencies.

 

Challenges of Government Marketing Jobs

While there are many perks, government marketing jobs come with their own set of challenges. One of the biggest hurdles is navigating bureaucratic processes. Unlike private companies, government agencies often have multiple layers of approval that can slow down decision-making. It’s not uncommon to wait for verification successful waiting periods before a campaign can proceed.

Another challenge is maintaining a balance between political and public expectations. In government marketing, you must ensure that your messaging remains neutral and nonpartisan, even if the subject matter is sensitive. Additionally, you may need more than budget constraints that limit the resources available for marketing campaigns.

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Examples of Government Marketing Campaigns

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Several successful government marketing campaigns have occurred in recent years. For example, the “Get Covered” campaign, which promoted the Affordable Care Act, was highly effective in helping millions of Americans understand and access healthcare services.

Another example is the “Click It or Ticket” campaign, which focused on increasing seatbelt usage across the U.S. Through strategic outreach and clear messaging, this campaign led to a significant increase in seatbelt compliance nationwide.

These examples demonstrate how government marketing can influence public behavior and bring about real-world improvements. Whether the goal is improving public safety or ensuring that citizens can access government services efficiently, government marketing campaigns play a crucial role in achieving these outcomes.

 

Conclusion: A Few Seconds to Apply

Government marketing jobs provide a unique opportunity to work on meaningful projects directly impacting society. Whether managing social media, working with the press, or crafting digital content, your efforts help inform the public and promote government programs.

If you’re interested in pursuing a career in government marketing, start by exploring job boards, networking with professionals in the field, and ensuring you can view this site properly for the latest job listings. You can build a rewarding career in this growing and impactful field with the right skills and determination.

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