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  • Destination Travel & Sales Representative

    300 Austin Ave, Waco, Texas 76701 United States CITY OF WACO, TEXAS Full Time See Position Description Oct 30, 2025
    City of Waco Employer:

    CITY OF WACO, TEXAS

    Waco is centrally located in the heart of Texas on the I-35 corridor midway between Dallas-Fort Worth and Austin. This progressive and diverse city with a vibrant community spirit offers major attractions, museums, recreation, and abundant shopping to more than 140,000 residents. Waco is the 25th largest city in Texas and the county seat of McLennan County. Waco is not only briming with Texas history, economic opportunity, and a rich variety of cultural experiences, it is also a major seat of high learning within three major colleges in its city limits including Baylor University, Texas State Technical College and McLennan Community College. The city is also the birthplace of Dr. Pepper, the Texas Ranger Hall of Fame Museum and the Texas Sports Hall of Fame.  Waco boasts one of the biggest and best municipal parks in Texas, Cameron Park. While the park is located in the middle of downtown situated on the Brazos and Bosque River it hosts numerous races, triathlons, boat races and much, much more. Governance and Organization Waco is a home rule city with a council-manager form of government. The City Council is comprised of a Mayor, elected at-large, and five City Council members representing single-member districts, all serving two-year terms. The City Council sets the tax rate, approves the budget, appoints members to City boards and commissions, enacts City ordinances, and appoints the City Manager, City Attorney, City Secretary, and the Municipal Court Judge. The City has a strong Financial Management Policy that guides the operation and delivery of quality City services, contributes to excellent AA+ and Aa1 bond ratings, and maintains an unassigned fund balance reserve in the General Fund equal to 28% of current year budgeted expenditures. The City of Waco has more than 1,600 employees and a total operating budget of over $400 million. The City provides a full range of municipal services including a regional airport, animal services, building inspections, code enforcement, convention and visitors bureau, emergency management, housing and community development, economic development, fire, public health, library, municipal court, parks and recreation, planning, police, public works, Texas Ranger Hall of Fame Museum, utilities and zoo operations.   The City Council and City Manager are committed to the mission of providing exemplary municipal services for citizens and visitors in a collaborative and transparent manner while honoring the public’s trust. Waco values include providing excellent and innovative services, promoting equality and inclusion, focusing on teamwork, investing in people and always doing the right thing. With the City of Waco, you will find our home; where everyone belongs and thrives as move forward together.

    Apply Now View job Employer Profile

    Job Description

    Summary

    Minimum Starting Salary is $57,000.00 Annually

    The City of Waco Seeks

    The ideal candidate is a skilled communicator with experience in sales or event planning who builds strong partnerships to attract group travel and events to Waco. They are organized and customer-focused and use their knowledge of the city to drive tourism and support local businesses.

    Minimum Qualifications
    Required:
      ◦ Valid Texas Driver's License
      ◦ Associate's degree in hospitality, business administration, event management, or a related field
      ◦ 4 years of experience in customer service, sales, or event coordination, preferably in tourism or hospitality, or an equivalent combination of education and experience
    Preferred:
      ◦ Bachelor's Degree in a related field

      ◦ Certified Meeting Professional (CMP)
      ◦ Experience in convention sales, group travel, or tourism-related sales in a competitive destination market

    Position Overview
    Under general supervision, the Destination Travel and Sales Representative supports the Destination Marketing Organization (DMO) by cultivating professional relationships to solicit and manage group travel, conventions, meetings, and sporting events in the City of Waco. Responsible for marketing, selling, and coordinating events and services to drive hotel room nights and visitor spending, while collaborating with local businesses and hospitality partners. Leverages destination knowledge and industry tools to enhance sales efforts, contributing to Waco's reputation as a premier tourism hub. Maintains a customer-focused approach, embodying the City of Waco's commitment to service, inclusivity, and excellence.

    Essential Functions
      ◦ Solicits convention, meeting, and sporting event business through direct outreach, including presentations, personal calls, telemarketing, trade show contacts, and bid book preparation, targeting assigned markets to generate leads.
      ◦ Manages the full lifecycle of DMO group travel, conventions, meetings, and sporting events, from initial client inquiries to post-event follow-up, ensuring high-quality service delivery and client satisfaction.
      ◦ Coordinates event logistics with local businesses, venues, hotels, and service providers, ensuring seamless execution and alignment with client expectations.
      ◦ Attends supplier/buyer trade shows and industry events to promote the destination and generate new sales leads, representing the DMO professionally.
      ◦ Participates in or coordinates familiarization (FAM) tours for meeting planners, event organizers, and travel professionals to showcase Waco’s venues, attractions, and hospitality infrastructure.
      ◦ Publicizes event needs and group requirements by sending clear, concise leads to hospitality partners, facilitating effective collaboration within the tourism community.
      ◦ Maintains active memberships in industry organizations, representing the DMO at monthly networking events, association meetings, and community engagements to build relationships and attract business.
      ◦ Fosters relationships with local attractions, hotels, and tourism partners to promote Waco’s offerings and enhance visitor experiences.
      ◦ Supports venue scheduling, bookings, catering arrangements, and contract preparation; resolves event-related issues and ensures compliance with DMO standards and city policies.
      ◦ Assists in coordinating with outside vendors, prioritizing local businesses when possible, to support event execution and community engagement.
      ◦ Tracks sales activities, leads, and bookings using Customer Relationship Management (CRM) systems, providing data for reports and performance evaluations as directed.
      ◦ Analyzes sales data to identify trends and opportunities, contributing to reports on hotel room nights, visitor spending, and economic impact for the DMO.
      ◦ Prepares event evaluations and basic reports to assess outcomes and identify opportunities for improvement, submitting findings to the Assistant Director of Destination Travel & Sales.
      ◦ Collaborates with DMO marketing teams to align sales pitches with promotional campaigns, ensuring consistent messaging and maximizing appeal to target audiences.
      ◦ Engages in proactive client follow-up to secure repeat business and maintain long-term relationships with meeting planners and event organizers.
      ◦ Participates in industry training, webinars, or workshops to stay current with tourism sales trends and best practices, enhancing sales effectiveness.
      ◦ Maintains confidentiality of work-related issues, client information, and City of Waco data, adhering to all policies and standards.
      ◦ Performs other related duties as assigned to support the DMO’s mission and the City of Waco.
      ◦ Adapts to a flexible work schedule, including occasional evenings and weekends, to meet event and client needs.


    The City of Waco offers a complete benefits package for eligible employees including; health, dental, vision, Employee Assistance Program (EAP), Flexible Spending Accounts, life insurance, long term and short term disability, retirement, deferred compensation plans, holidays, vacation, sick leave, credit union and savings bonds.

    To learn more about the benefits offered, visit our Benefits page.

    Why Work For Waco:
      ◦ Meaningful and challenging work
      ◦ Make a difference and improve communities
      ◦ Competitive Salary and Benefits
        ◦ Full Range of Benefits, including Health, Dental, Vision, Disability, and Life Insurance
        ◦ Mandatory TMRS Retirement Plan with a 2:1 City Match
        ◦ Education Assistance Program
        ◦ Paid Parental Leave
        ◦ Employee Assistance
        ◦ Longevity Pay
        ◦ And More!

      ◦ Chance to do work you are passionate about
      ◦ Desire to give back
    Apply Now View job Employer Profile

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

LATEST JOBS

Top Government Sales Jobs for Aspiring Professionals

Top Government Sales Jobs for Aspiring Professionals

Government sales roles offer a dynamic career path, providing opportunities to work with various agencies to supply essential products or services. These jobs require a deep understanding of government procurement processes, relationship-building skills, and sometimes the ability to work full-time across different time zones.

Government sales present unique challenges for aspiring professionals but can lead to gratifying careers across various industries. Here’s what you need to know.

Top Government Sales Jobs for Aspiring Professionals

 

What Are Government Sales Jobs?

Government sales involve working with public agencies to meet their procurement needs. Whether in technology, healthcare, finance, or other sectors, professionals in this field must master the intricacies of the government procurement and bidding process.

These processes may involve verification steps, such as verifying you are human or waiting for browser security checks, ensuring only qualified vendors can proceed. Professionals must understand the complexities of government sales while ensuring that sites and services are correctly connected to meet government standards.

Professionals in these roles must:

  • Understand complex procurement regulations, ensuring the success of all verification steps, such as Ray ID identification.
  • Build and maintain relationships with government decision-makers while navigating lengthy sales cycles.
  • Handle browser security checks to ensure site security before proceeding with sales and connection processes.
 

Key Skills and Qualifications

A successful government sales professional must be well-versed in several key areas:

category061-image-001-careers-in-government
  • Understanding of Government Procurement: Familiarity with systems that require site verification processes, such as verifying security through a browser connection and handling Ray ID or full-time processing steps.
  • Business Development Experience: Identifying opportunities and ensuring that sales site requirements are met, often requiring verification to proceed with government procurement.
  • Communication and Interpersonal Skills: Professionals must respond quickly and efficiently to government agencies, often under tight deadlines.
  • Educational Background: A bachelor’s degree in business, engineering, or a related field is typically required, with additional certifications in government procurement being an advantage.
 

Career Paths in Government Sales

There are several career opportunities available in government sales, each with its focus:

  • Government Sales Manager: Oversees the overall sales process, ensuring security protocols are met when working with different sites and systems across various agencies.
  • Business Development Manager: This position focuses on identifying new opportunities within the government sector, ensuring connections to the right agencies, and meeting date-specific targets.
  • Account Manager: Manages relationships with existing government clients and ensures their needs are met securely and efficiently through constant connection and updates.
  • Sales Engineer: Supports the technical side of government sales, ensuring systems like browser security are in place and that government sales processes comply with verification steps.
  • Government Sales Representative: Works directly with government agencies to establish new sales opportunities, handling everything from initial security checks to final Ray ID confirmation.

Job Search Resources

For those looking to break into the field or expand their government sales career, there are numerous resources available:

  • USAJOBS: This site lists government-related roles, including sales positions across different agencies. It ensures that full-time and secure employment opportunities are provided.
  • LinkedIn: A valuable tool for networking, LinkedIn allows professionals to explore government sales jobs and verify their qualifications.
  • Government Sales Jobs: A specialized platform focusing on job listings in this niche, ensuring connection to the right opportunities.
category061-image-002-careers-in-governmen
  • Washington Post Jobs: Ideal for those seeking employment in Washington, D.C., where many government sales positions are concentrated.
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Tips for Breaking into Government Sales

Aspiring professionals can improve their chances of landing a government sales role by:

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  1. Building Relationships: Networking with government officials and procurement professionals is critical to getting full-time positions and meeting site qualifications.
  2. Understanding the Process: Familiarity with procurement, browser security, and verifying that you are human (via systems such as Ray ID) can be crucial for success.
  3. Gaining Business Development Experience: Demonstrating experience in sales and development is a must, especially when you are responsible for ensuring a secure site connection.
  4. Certifications: Pursuing certifications in government contracting and procurement adds credibility.
  1. Networking: Engaging with peers through professional sites can help verify opportunities and update you with security trends.
 

Salary Ranges and Benefits

Government sales jobs can vary greatly in salary, depending on the industry, location, and experience level. On average, salaries range from $60,000 to $120,000 per year. In addition to competitive pay, these positions often offer comprehensive benefits packages, which may include:

  • Medical, dental, and vision coverage.
  • Access to retirement plans such as 401(k) options.
  • Full-time positions with secure employment terms and benefits.
 

Education and Training

Most government sales roles require a bachelor’s degree in a relevant field like business, engineering, or public administration.

Additionally, certifications in government contracting and procurement can be helpful. Training programs are available through organizations like the National Contract Management Association (NCMA), which helps aspiring professionals understand the verification processes, security protocols, and necessary qualifications for successful careers.

Industry Trends in Government Sales

The field of government sales is constantly evolving. Key trends shaping the future include:

  • Cybersecurity and Site Security: Ensuring that government sites are properly secured and verified is becoming increasingly important. Sales professionals must be prepared to handle browser security checks and verification processes, especially during bidding stages.
  • Cloud-Based Solutions: Government agencies are moving towards cloud-based systems, creating more opportunities for those in technology sales.
  • Artificial Intelligence (AI): AI plays a growing role in government procurement and sales automation, enhancing business opportunities and improving efficiency.
category061-image-004-careers-in-governmen
  • Customer Service Excellence: Building strong relationships with agencies is crucial for long-term success in government sales, especially when responding to evolving site security requirements.
 

Business Development Strategies

Successful professionals in government sales can use the following strategies:

category061-image-005-careers-in-government
  • Identify Opportunities: Stay aware of government procurement needs, from verifying site connections to ensuring secure system access.
  • Build Relationships: Cultivate solid and long-lasting relationships with decision-makers in government agencies to facilitate sales.
  • Use Sales Tools: Leverage CRM tools and automation to streamline the sales process and ensure that everything, from initial verification to full-time sales, runs smoothly.
  • Stay Informed: Be proactive about changes in government procurement processes, ensuring that your site and sales strategy are fully secure and in line with regulations.
 

Conclusion

Government sales offer a rewarding career path for aspiring professionals who can navigate complex processes and ensure proper security protocols. Whether verifying browser connections or securing contracts, professionals in this field can expect a dynamic and fulfilling career by staying informed, building relationships, and following best practices. Government sales can lead to long-term success if the necessary qualifications, site updates, and verification steps are met.

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