Digital Marketing Specialist (Public Affairs/Communications Specialist II), Office of Marketing and Communications

Job Summary:

The Digital Marketing Specialist, reporting to the Associate Director of Digital Brand Strategy, will take an active role in promoting CSUSB through strategic digital content creation that supports recruitment, marketing, and branding objectives. This position involves developing engaging, high-quality digital content across a range of Marketing and Communication media channels to enhance CSUSB’s recruitment and marketing efforts. The Specialist will collaborate on every stage of digital media production, from initial concept through production, post-production, and final presentation, ensuring content aligns with the goals of the division and university’s strategic plan.

Duties and Responsibilities:

• Design and implement multifaceted content strategies tailored to recruitment and marketing efforts, leveraging data-driven insights to produce engaging materials for prospective students, including email campaigns, social media and web content
• Independently manage and support the university’s official social media initiatives for Marketing and Communications, with a focus on developing targeted, high-quality content for enrollment management accounts. Ensure brand consistency across all digital content by adhering to established guidelines and tone, reinforcing the institution’s identity in recruitment, marketing, and enrollment-focused materials.
• Strategically coordinate, schedule, and track digital content publishing across multiple media channels to support overarching recruitment, marketing, and communication goals. Regularly review and update content to maintain a cohesive and engaging presence that resonates with prospective students and supports strategic enrollment goals.
• Collaborate with the Marketing and Communications team to ideate and plan dynamic multimedia storytelling initiatives that drive engagement and enhance brand visibility.
• Create animated graphics, motion graphics, branded video templates, etc. as assigned.
• Use judgment and discretion under general supervision to make decisions, interpret, and apply a wide range of strategies to enhance social media and marketing and recruitment efforts.
• As assigned, meet with academic departments, student/clubs organizations, faculty, staff, students, and alumni to create photo/video feature stories, testimonials, etc.
• Provide lead work direction to digital content student assistants
• Meet production schedules and deadlines.
• Utilize strong story development, journalistic writing, and advanced editorial skills to proof written materials and edit copy updates to ensure university brand messaging is clearly communicated.
• Maintain project management system to keep projects current with status and publishing schedules. Utilize project management system to monitor project assignments.
• Stay current in software used in the office as well as industry software.
• Effectively use web communication technology to achieve communication goals by monitoring office email accounts to route and respond to inquiries as needed
• Prepare reports and presentations by exercising judgment and discretion to interpret policies, procedures, and principles as required. Monitor marketing initiatives and key performance indicators.
• Contribute to the Universities vision of being the Academic leader in customer service through quality, commitment, courtesy and teamwork.
• Attend university meetings and events as needed.
• Maintain, care and track equipment to assure adequate operations.
• Other classification duties as assigned.

Minimum Qualifications: Required Education and Experience

• Equivalent to a bachelor's degree in a related field and three years of related professional or technical experience required.

Required Qualifications

• Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
• Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
• Ability to build and manage more sophisticated media contacts.
• Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.
• Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals.
• Ability to analyze and select pertinent facts and integrate them into communication vehicles.
• Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages.
• Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences.
• Ability to apply appropriate statistical techniques and methods to research or sports information.
• Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
• Ability to provide lead work direction.

Preferred Qualifications:

• Bachelor’s degree (or equivalent) in mass communications, marketing, journalism, public relations or related field with at least six months of experience in videography/photography.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.
• Thorough knowledge of web communication techniques, vehicles and formats.
• Exceptional interpersonal skills.
• Ability to compile, write, and present marketing reports and communication plans.
• Experience in a marketing / public relations agency environment.
• Must be able and willing to take direction.
• Ability to produce in a fast-paced work environment.
• Experience in a higher education development or marketing setting is preferred.
• Working knowledge of applicable software packages.
• Ability to work with the media for the coverage of events.

Compensation and Benefits:

Anticipated Hiring Range: $4,146 - $4,828 per month

Classification Salary Range: $4,146 - $7,500 per month

The salary offered will take into account internal equity and experience among other factors.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here .

Position Information:

Work status: Full-time/Exempt/Probationary

Academic year schedule: Monday through Friday (8:00 am - 5:00 pm), some evenings/weekends.

Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends.

The application deadline is April 3, 2025 at 11:55 pm (PST)

As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

California State University, San Bernardino is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).

Conditions of Employment

Background Check

Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Drivers License Check

Possession of a valid Driver's License is required. Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.

Mandated Reporter

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

I-9

CSUSB hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents .

Statement of Commitment to Diversity

In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.

California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer. We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law. This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit https://www.csusb.edu/human-resources/diversity-inclusion

Closing Statement:

Reasonable Accommodation

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at benefits@csusb.edu.

Smoking

CSUSB is a smoke and tobacco-free campus. See policy at https://calstate.policystat.com/policy/6591951/latest/ .

Clery Act

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at: https://www.csusb.edu/clery-act

Advertised: Mar 20 2025 Pacific Daylight Time
Applications close: Apr 03 2025 Pacific Daylight Time

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• California State University, San Bernardino (CSUSB)

• (909) 537-4388

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