What You'll Be Doing

Do you enjoy crafting compelling content and developing outreach strategies that make an impact? If so, Capital Area Workforce Development (CAWD) wants to hear from you! We are looking for an Outreach Communications Specialist to help expand our reach and connect job seekers with life-changing opportunities. This position is grant funded.

• Helps CAWD’s Communications Manager to create and implement an annual outreach strategy that is intentional, results-oriented and aligned with CAWD’s overall goals
• Contributes to development of processes and workflows in collaboration with staff and service providers that support content creation and lead nurturing for outreach campaigns
• Conducts in-person onsite outreach to visiting customers to understand their needs, challenges and aspirations, and convey these insights in key messages and materials
• Attends community or special events involving staff and/or clients to capture photos/video and event details for use in materials about department initiatives
• Identifies existing customer characteristics that may impact messaging to target audience segments/subgroups using internal data sources
• Crafts articles and social media posts that deliver valuable information about programs, services and customer successes
• Evaluates new platforms and methods for storytelling
• Utilizes scheduling software for posting to social media on a regular basis
• Implements processes to track analytics across all platforms to guide content development, inform tactics and scheduling and improve reach and engagement

About Our Team

Capital Area Workforce Development is a public-private partnership that focuses on economic development by ensuring the local workforce has the skills, training and education to meet the needs of local employers. The team and board members oversee workforce solutions in Wake, Johnston, Lee, Chatham and Orange counties designed to serve businesses, adults and young adults. CAWD's NCWorks and NextGen Career Centers are the contact point for workforce and career services. We are champions of economic development through workforce excellence so that everyone can contribute to and participate in, the region's success. To learn more about Capital Area and the work we do, visit: https://capitalareancworks.com/

The Basics (Required Education and Experience)

• Bachelor's Degree
• 1-2 years in marketing, communications and/or non-profit outreach
• Driver's License

• Please include ALL prior work experience on your application and resume.

Beyond the Basics (Preferred Education and Experience)

• Bachelor's Degree in Communications, Marketing or related field
• Workforce development experience
• Proven track record of engaging storytelling

How Will We Know You're 'The One'?

• Demonstrate the ability to develop content and messaging for different audiences, groups and channels
• Possess writing skills that can vary in tone and style based on the audience and the platform
• Ability to turn jargon-filled information into plain language that is easily understood by the public
• Knowledge of and ability to work with design platforms such as Canva, Wix or Adobe Creative Cloud apps
• Possess strong photography and/or videography skills with an eye for visually appealing materials and effective editing
• Possess analytical skills to summarize and report on content performance, customer conversion rates and other metrics to drive data-driven decision-making
• Knowledge of and skilled in managing social media organization pages such as Instagram, Facebook, X and LinkedIn
• Ability to work with minimal oversight while understanding when to ask questions or seek approval

About This Position

Location: Midtown N Office Park Raleigh, NC 27610

Employment Type: Regular

Work Schedule:

Hiring Range: 23.94 - 32.32

Market Range: 0.00 - 0.00

Please include ALL prior work experience on your application and resume.

Posting Closing Date: 7:00 pm on 2/14/2025

What Makes Wake Great

Home to the State Capital, Wake County is one of the fastest growing areas in the nation and the most populous county in the state, with more than 1.1 million residents. The County has received national and international rankings and accolades from publications such as Money, Fortune, and Time magazines as being one of the best places to live, work and play. The central location of the County allows for a short drive to the spectacular mountains or coast. Wake County Government is governed by a seven-member Board of Commissioners, who are elected at-large to serve two-year terms. Wake County Government has a general operating budget of $1.874 billion, employs over 4400 employees, experiences minimal turnover, and is an award-winning leader in wellness and technology initiatives; such as offering employees and covered spouses free access to the Employee Health Center. Wake County Government offers a wide range of training and development opportunities, a stable career in public service with a balance of work and family life, flexible work schedules and a competitive salary and benefits package.

Equal Opportunity Statement

Wake County provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

Background Check Statement

Position may require a background check that may include: criminal, credit, motor vehicle, education, and sexual offender registry or others based on job requirements. Unless required by state law, a record of conviction will not automatically exclude you from consideration for employment. Wake County Government is an Equal Opportunity Employer.

Emergency Service Worker Statement

In the event of an emergency, as determined by the County Manager or designee, participation in preparedness and response operations should be expected. Employee may be required to fill a temporary assignment in a role different from standard duties, work hours and/or work location in preparation for, during and after the emergency. Employee may also be required to participate in relevant exercises and regular preparedness training.

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• Wake County Government

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