Marketing Manager (AS)

POSITION SUMMARY:

Under the guidance of the Assistant Director of Programs and Communication, the Marketing Manager is responsible for developing a comprehensive marketing, promotions, assessment, and branding programs for the Associated Students (AS), and leading a team of staff and students responsible for the execution of these Marketing initiatives.

POSITION DUTIES:

Recruits, hires, supervises and evaluates full-time staff as well as part-time student assistants in positions that include Mrketing Coordinator, Graphic Artist, Web Designer, Video Productions and Social Media and Marketing Assistants.

Provides leadership, development, and direction for a team of student assistant employees in the creation of a wide variety of marketing and promotional materials specifically for the Associated Students and all of its programs including Outdoor Adventures, Productions and Sustainability, Sport Clubs, Children’s Center, Student Government, and Ticket Office.

Promotional tactics include but are not limited to photography, video, web sites, social networking, online and electronic displays, press releases, media alerts, various print and display ads, flyers, Matasync, brochures and reports.

Develops and administers assessments, including focus groups, social networking data mining, personal interviews and surveys to ascertain campus awareness of the Associated Students and its delivery of services and programs, and effectiveness of its marketing strategies, as needed.

Oversees and ensures the overall consistency and implementation of the Associated Students brand.

Analyze department resources to ensure staff have software/hardware tools needed to complete requests.

Defines and ensures adherence to the AS Style Guide.

Oversees the purchasing of all AS branded items including giveaways, print materials, apparel, etc

Develops and maintains effective working relationships with representatives from on-campus entities and auxiliaries such as the Daily Sundial, Student Affairs, and University Advancement.

Provides oversight and guidance to all other AS social media accounts.

Oversees all marketing campaigns and their strategic implementation for the AS.

Manages the day-to-day operation of the marketing department.

Serves on University-wide committees, including Campus Communicators, Student Affairs Web Content Coordinators, Student Affairs Assessment and Cross Divisional Programming.

Develops, monitors and is responsible for adherence to the Marketing Department’s annual operating budget.

Oversees and ensures the processing of marketing requests via an online project management system.

Serves as the Advisor the to the AS Leadership Chair of Communications.

Participate in the Diversity, Equity, and Inclusion Workgroup.

Enforces Associated Students and University branding, style guides and social media policies and procedures.

Organize and oversee the production of the annual CSUN Student Planner, Annual Report, and Strategic Planning supporting documents.

Serve as editor/writer including: a) editing department and unit publications and b) providing direction for consistency in all online program promotional materials.

Coordinates the video and photographic documentation and history of Associated Students events and programs; may be called upon to direct AS-related photo and video shoots.

Performs other duties as assigned.

ADDITIONAL KNOWLEDGE, SKILLS AND EXPERIENCE:

Education:

• Equivalent to graduation from a four-year college or university with a bachelor’s degree, preferably in a related field (Marketing, Advertising, Public Relations, Mass Communications).

Experience:

• Equivalent to a minimum of three years of full-time experience in marketing, public relations or graphic design. Equivalent to a minimum of two years of supervisory experience in a related field.

Preferred Qualifications (as applicable):

• A master’s degree in a related field
• Budget development and management experience
• Experience with brand management
• Knowledge of the principles of student development.

Pay, Benefits, & Work Schedule

This position is employed through Associated Students (AS). AS offers an excellent benefits package including Medical, Dental & Vision insurance, Life Insurance, Vacation, Sick Leave, 14 paid Holidays, company sponsored retirement program and more.

The range position is $67,922.40 - $101,883.60 annually. The anticipated hiring range: $68,000.00 - $91,000.00 annually, dependent upon qualifications and experience.

HOURS: Full-Time, Exempt position. Schedule is generally Monday - Friday during business hours but periodically varies to accommodate working evening and weekend events. Periodic remote work may be available within the policies of the organization and as business needs dictate. Advance approval by the employee's supervisor of remote work is required.

General Information

A background check (including a criminal records check) must be completed satisfactorily upon verbal offer of employment. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment.

Candidates should apply by completing the on-line application. To submit an application and for more detailed information on the application and hiring process, please visit this link: www.csun.edu/careers

Associated Students, California State University, Northridge, Inc. (A.S.) is proud to operate on the California State University, Northridge (CSUN) campus serving students. As part of the campus community, A.S. follows the California State University (CSU) policy that strongly recommends all faculty, staff and students who are accessing campus facilities at any university location to be immunized (aka vaccinated) against the virus that causes COVID-19.

ABOUT ASSOCIATED STUDENTS

CSUN Associated Students (A.S.) is a 501(c)3 corporation integrated with California State University, Northridge campus. Its mission is to serve as the primary advocate for students at CSUN and to provide excellent, meaningful programs and services designed to create and enhance a spirited, learning-focused campus environment. A.S. offers programs in sustainability; outdoor adventures; sport clubs; child care; ticket, transportation passes and attraction discount ticket sales; concerts, fairs and lectures. A.S. has its own infrastructure that includes risk management; information technology support; marketing; accounting and human resources.

ABOUT CALIFORNIA STATE UNIVERSITY, NORTHRIDGE

California State University, Northridge (CSUN) is a comprehensive university that delivers award-winning undergraduate and graduate programs to nearly 38,000 students annually and counts hundreds of thousands of alumni who elevate Southern California and beyond. Since its founding in 1958, CSUN has made a significant and long-term economic impact on California, generating nearly $1.9 billion in economic impact and more than 11,700 jobs each year. Serving more students on Pell Grants than any other institution in California, CSUN is also a social elevator and one of the most diverse universities in the country.

Advertised: Feb 04 2025 Pacific Standard Time
Applications close:

Closing Date/Time:

• 

• California State University (CSU) Northridge

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