Job Summary Under the general direction of the Director of Finance, Administration and IT, the Sr. Communication/Marketing Specialist provides a variety of services and strategy to the MarCom department as well as all CPaCE program areas. This position develops and executes marketing and communication strategies, media plans, and media buys. The primary goal of this position is to achieve its strategic and long-term objectives from enrollment growth and market branding.
Key Responsibilities - Daily supervision of marketing, graphics, and student assistants.
- Financial Analysis and Budget Tracking. Responsible for preparing and submitting marketing related purchasing requests including advertising, mail house, promotional items, email/mailing lists and printing.
- Marketing Plan Creation, Implementation, and Recap. Develops and executes communication strategies and plans to promote and position CPaCE as the choice for continuing education including corporate outreach efforts. This includes leading project teams to develop campaigns from research of the target to inception of the marketing plan, marketing message, and implementation.
- Marketing Automation: Responsible for MarCom's use of college's CRM (Salesforce) and marketing automation system (Pardot) including, managing and developing targeted lists, developing and managing communication workflows, and provide progress analysis to clients.
- Market Research and Reporting: Conducts market research projects. Uses market research and customer data to determine the most effective techniques and approaches for reaching target audiences; identifying the needs and interests of various constituent groups; translating the results of research into strategic communication efforts including selecting the best medium to achieve goals.
Knowledge Skills and Abilities Ability to adapt to an ever-changing marketing media environment. Ability to work well under pressure and meet deadlines. Knowledge of search engine optimization principles and techniques. Knowledge of social media best practices Ability to work on several tasks at once. Experience with content management systems and databases preferred.
Proven ability to successfully manage multiple concurrent projects. Strong formal project management skills preferred. Ability to brainstorm visual and copy ideas with members of a creative team. Knowledge of copyright laws applicable to design work and creative properties. Excellent oral communication and interpersonal skills with the ability to clearly present and advocate for concepts and ideas to colleagues and clients.
Ability to communicate with an ethnically and culturally diverse campus community. Ability to follow all university policies, procedures, and guidelines including but not limited to safety, civility, information security, and non-discrimination policies and procedures. Ability to contribute to a positive university experience for each and every student, and assist in achieving the university's commitment to a "vision of excellence."
Education and Experience - Equivalent to a bachelor's degree in a related field and four years of related professional or technical experience required.
- 5 years or more of marketing experience in higher education preferred.
Physical Summary Sedentary work - Involves mainly sitting. Walking and standing are minimal. Lifting is limited to lightweight objects. (10 pounds or less).
Licenses / Certificates Driver license is preferred. Employees who are required to operate motorized vehicles and/or use their personal vehicle more than once a month on University business are required to take a mandatory Defensive Driving course and enroll in the DMV Employee Pull Notice (EPN) Program.
Department Marketing Communications (Marcom)
Classification Public Affairs/Communications Specialist III
Compensation Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department’s fiscal resources.
CSU Classification Salary Range: The CSU Classification Salary Range for this position is $4,842 - $8,759 per month.
Benefits Excellent benefits through CalPERS (health, vision, dental), tuition fee waiver, generous vacation and sick leave, and 14 paid holidays each year.
Time Base 1.0 time-base, 40 hours per week.
Duration of Appointment This is a full-time, probationary position.
Application Procedures Click Apply Now to complete the CSULB Online Employment Application.
PLEASE FILL OUT THE APPLICATION COMPLETELY. It is important that all sections of the on-line application are filled out completely and accurately. Please include all relevant education and experience. Your application will be used to determine whether you meet the minimum qualifications for this position.
Additional Information A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
CSULB is not a sponsoring agency for staff and management positions (i.e. H-1B Visas).
California State University Long Beach expects respectful, professional behavior from its employees in all situations. Acts of harassment or abusive conduct are prohibited. Demonstrated appropriate professional behavior, treating others with civility and respect, and refusing to tolerate abusive conduct is expected of all employees.
Equal Employment Statement California State University Long Beach is an Affirmative Action/Equal Opportunity Employer that is strongly committed to promoting diversity in all areas of the campus community. We consider qualified applicants for employment without regard to age, physical or mental disability, gender or sex, genetic information, gender identity, gender expression, marital status, medical condition, nationality, race or ethnicity, religion or religious creed, sexual orientation, and veteran or military status.
Accommodations We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact StaffHR-Accommodations@csulb.edu .
Out of State Employment Policy California State University, Long Beach, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.
As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
Advertised: Aug 30 2024 Pacific Daylight Time
Applications close: Sep 13 2024 Pacific Daylight Time
Closing Date/Time:
