Director of Public Affairs & Strategic Communications (Apply via Search Firm) (514818)

  • Cal State University (CSU) Maritime Academy
  • Vallejo, California
  • May 25, 2022
Full Time Administration and Management Community Relations or PR and Marketing Political or Public Affairs

Job Description


*** Please apply via the agency Another Source***

Working Title: Director of Public Affairs and Strategic Communications

Classification Title: Administrator II

Department Name: University Affairs

Time Base: Full-Time

Pay Plan: 12 month

Bargaining Unit: M80 (Management/MPP)

Employment Type: MPP - this position is part of the California State University Management Personnel Plan (MPP). No tenure or permanent status can be achieved within the MPP.

Salary Range: Hiring salary is commensurate with education and experience.

Benefits: Premium benefit package includes outstanding health, dental and vision plans; life and disability insurances; pension (CalPERS); tuition fee waiver; and 14 paid holidays per year. See our benefits website for additional information.

Application Deadline: Full-Time position is available in University Affairs. Apply via Another Source. Open until filled.

Position Summary:

The Director of Public Affairs and Strategic Communications will bear primary responsibility for devising and implementing a University-wide integrated marketing and communications plan that will positively advance the University's mission and strategic vision. This plan includes both internal and external stakeholders.

Reporting to the Chief of Staff & Associate Vice President for University Affairs, the Director leads a department which is responsible for developing, implementing, and maintaining internal and external communications strategies in support of the University's strategic plan which articulates a positive public image of California State University Maritime Academy (Cal Maritime) to inspire support, attract potential students and donors, and effectively communicate with the media and other institutional stakeholders while also promoting the image of Cal Maritime within and to the campus community. The Director initiates, develops, and maintains strategies to promote the dissemination of information to the campus, media, general public, alumni and friends, donors, and governmental and community organizations. The Director serves as the principal liaison between the University and external media and is charged with collaborating with the President's Cabinet and auxiliaries (including the CMA Foundation, ASCMA, and the Cal Maritime Corporation) in support of alumni relations, development, ceremonies, and government and community relations to ensure that work and all related communications align with the University's strategic priorities.

Key functions of the position include serving as the campus' central point for press and public inquiries, providing strategic direction in the dissemination of campus news, event promotion, and creation and distribution of targeted communication and information to specific stakeholder groups, and serving as a spokesperson for Cal Maritime to external and internal audiences. In addition, the position will manage the creation and management of publications such as Cal Maritime magazine, electronic communications to all stakeholders, online presence including website and social media channels, and marketing collateral. The Director will also manage the brand image and reputation of the institution by maintaining and enforcing graphics and brand standards and providing support for key, on-campus executives in preparing appropriate messaging for all audiences.

The Director of Public Affairs and Strategic Communications is the chief public information officer for Cal Maritime. The incumbent is responsible for implementing, maintaining, and expanding a coherent communications strategy and marketing plan to shape and manage Cal Maritime's image, build awareness of the University, promote its interests and programs, and position it within regional, national, and global communities.

On a day-to-day basis, the Director will manage internal communications, and media and public relations activities of Cal Maritime. This entails breaking news management, proactive news planning/pitching, and long-range planning to strategically position stories based on analysis of external publications and media focus, calendars, and opportunities, as well as serving as primary campus spokesperson.

The Director is responsible for a range of internal and external communications including news releases, interviews, announcements and advisories, the Cal Maritime magazine, social media, and a variety of publications, including view books and student recruitment materials. The position not only oversees the planning and production of these communications, ensuring that they meet journalistic as well as University strategic communications standards, but is also an active contributor.

About California State University Maritime Academy:

Established in 1929, California State University Maritime Academy, a campus of the California State University, is the only degree-granting maritime academy on the West Coast. Located on the scenic Vallejo waterfront, the campus serves a student population of approximately 1000 undergraduates and 50 graduate students.

Cal Maritime offers seven baccalaureate degrees in Business Administration, Global Studies and Maritime Affairs, Facilities Engineering Technology, Marine Engineering Technology, Mechanical Engineering, Marine Transportation and Oceanography. The undergraduate curriculum includes licensing programs for future merchant marine, coast guard and naval reserve officers. Cal Maritime also offers a Master of Science in Transportation and Engineering Management degree, as well as a number of extended learning programs and courses.

Major Responsibilities:
  • Manage a comprehensive marketing and communications initiative in support of Cal Maritime's overarching strategic enrollment, fundraising, and internal and external communication plans.
  • Create and manage routine internal and external messaging including monthly newsletters, campus messages etc.
  • Oversee Cal Maritime's web and social media strategy. Supervise the work of the Webmaster, ensuring that assignments, communications, and other work align consistently with internal and external University strategic priorities
  • Supervise the work of the Communications Specialist, including overseeing the writing and production of promotional videos to increase the visibility of Cal Maritime, and ensuring that the work aligns with the Academy's messaging and reflects strategic priorities.
  • Coordinate communications with various campus areas including the Sports Information Director and Enrollment Marketing Specialist to ensure consistent marketing and communications initiatives align with the strategic priorities of the University.
  • Oversee day-to-day activities involving management of breaking news, handling of media and other public inquiries, and coordination with the activities, assignments, and priorities of other University personnel.
  • Coordinate and manage Cal Maritime's editorial calendar, promoting Cal Maritime's unique mission and strategic priorities to all external constituencies through print, web, and social media.
  • Aggressively and creatively seek out and capitalize upon strategic and high-impact publicity and editorial opportunities for Cal Maritime.
  • Provide consultation, advice, and support to the president, vice presidents, and University community on public information matters including direct assistance in researching, providing information, and creating internal and external messages.
  • Maintain and enforce University graphics standards, including approval of all logo use.
  • Provide strategic direction and editorial support for the creation of content for brochures, websites, publications, and presentations in support of Cal Maritime's strategic priorities.
  • Develop a plan that maximizes Cal Maritime's marketing and advertising budget to promote the Academy to potential students, donors, event attendees, and other external constituencies while maintaining a forward-focused, proactive outlook that achieves Cal Maritime's communications objectives and ensuring that the activities, assignments, and priorities of the department are consistent with the University's strategic plan.
  • Direct the development and maintenance of media resources such as press kits, University fact sheets, and lists of University experts.
  • Build relationships with reporters and editors within the Bay Area, California, industry, and other areas of strategic importance.

Required Qualifications:
  • At least five years' experience in media relations and/or public relations, preferably in a higher education environment
  • A bachelor's degree in Journalism, Communications or other related field is required.
  • Excellent written and oral communication skills with a superior ability to create a variety of types and styles of written communication that positively position an institution of higher learning.
  • Demonstrated ability to manage projects, staff and meet deadlines.
  • Demonstrated advanced skills in communication via website/internet and social media
  • Established or ability to establish a network of media contacts and strong experience in building and managing relationships with the media to produce positive public relations
  • Demonstrated ability to be "hands-on" while delivering on strategic goals with the flexibility to switch gears as priorities change and opportunities arise.
  • Possess a high level of creativity and skill sets to develop communication concepts, ideas and campaigns.
  • Excellent decision-making, problem-solving, time management, and follow-through skills.
  • Ability to work in a collegial manner with other professionals with a commitment to diversity.
  • Highly skilled at interacting effectively with all levels of the organization, demonstrating a strong team orientation.
  • Detail-oriented and able to work independently while managing multiple projects simultaneously under deadline pressure.
  • Demonstrated knowledge of the process of planning; identifying; cultivating, and soliciting prospective donors for immediate and/or deferred gifts.
  • Basic knowledge of web functions, design, and content development in order to maintain the university homepage, the university advancement pages, the public affairs and communications departmental homepage, and create issue-specific web pages as necessary.
  • Basic knowledge of publication design and layout, including desktop publishing skills, in order to facilitate the production of publications.
  • Knowledge and understanding of the role of communications and marketing in development/fundraising is highly desirable.
  • Must be a strategic thinker unequivocally committed to the practice of communications to shape, promote, and advance institutional image and interests with a commitment to the distinctive mission, vision, and values of Cal Maritime.

Preferred Qualifications:
  • Experience in, or working knowledge of, the maritime industry
  • Experience in, or working knowledge of, development opportunities, and donor and alumni relations
  • Experience in University Advancement/Development in higher education

Special Conditions:

Physical, Mental and Environmental Conditions: Involves mainly sitting; walking and standing is minimal; involves lifting lightweight objects limited to 15 pounds.

Background Check: Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Mandated Reporter: The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 revised July 21, 2017, as a condition of employment.

Designated Position: This position is a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Eligibility to Work: Applicants must provide proof of U.S. citizenship or authorization to work in the United States within three days of the date of hire.

Title IX: Please view the Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator at:

EEO Statement: Cal Maritime is an Equal Opportunity, Affirmative Action Employer. The university subscribes to all state and federal regulations and prohibits discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, covered veteran status, or any other protected status. Reasonable accommodations will be provided to applicants with qualifying disabilities who self-disclose by contacting the Benefits Coordinator at (707) 654-1146.

Application Procedure: All applicants must apply via Another Source

Disclaimer: The provisions of this job bulletin do not constitute an expressed or implied contract and any provisions contained may be modified or changed.

Closing Date/Time: Open until filled

Job Address

Vallejo, California 94590 United States View Map