Marketing Manager

  • State of Nevada
  • Carson City, Nevada
  • Nov 28, 2021
Full Time Administration and Management Community Relations or PR and Marketing

Job Description

Announcement Number: 494271391

Steve Sisolak | Governor
Kate Marshall | Lieutenant Governor
Brenda Scolari | Director
401 North Carson Street
Carson City, NV 89701
4000 S. Eastern Ave., Ste. 240
Las Vegas, NV 89119

Posted - October 19, 2021

Marketing Manager, Department of Tourism and Cultural Affairs,
Division of Tourism

Recruitment Open To:
This is an open competitive recruitment, open to all qualified applicants. This position is appointed
by and serves at the pleasure of the Department of Tourism and Cultural Affairs, Division of

The primary mission of the Division of Tourism is to generate revenue for the State of Nevada
through tourism activities. We accomplish this through a strategic integrated marketing plan that
consists of a robust research program; public relations, public affairs and social media outreach;
traditional and digital advertising and customer engagement programming, customer relationship
management, fulfillment, web and mobile application development; domestic and international
sales; and grants and educational programs and conferences designed to enhance business
opportunities for Nevada's tourism industry.

APPROXIMATE Annual Salary:
Up to $70,000 annually plus benefits * (Salary range reflects retirement (PERS) contributions by both
the employee and employer. An employer paid contribution plan is also available with a reduced gross

The State benefits package includes a retirement system, paid health, vision, dental, life and
disability insurance; 11 paid holidays, and paid sick and annual leave. Other employee paid
benefits such as deferred compensation plans are available.

Under direction of the Chief Marketing Officer, this position supports the implementation of the
agency's marketing initiatives. The marketing manager works with all staff to ensure that all
creative and marketing projects adhere to determined timelines and are brand-compliant.
• Oversees marketing project management
o Creates and tracks annual project management master calendar for all marketing
o Ensures materials are completed and shepherded in a timely manner.

o Stays up-to-date on the current project management tool and communicates
programmatic updates and changes to staff.
• Works in collaboration with Division of Tourism integrated marketing agencies of record
to develop and track a full agency calendar, ensuring marketing programs are begun and
completed within the associated timeframes
o Attends status meetings, prepared to identify items that need to be addressed.
o Participates in planning meetings, offering strategic input and disseminating
desired outcomes
o Tracks group email responses to respond to requests/projects in a cohesive voice
that represents the Travel Nevada marketing team
• Oversees in-house creative production for agency programs
o Works with the CMO and Art Director to identify a timeline for completing
collateral materials for:
▪ Trade shows;
▪ Sales missions;
▪ Conferences;
▪ Visitor's Guide; and
▪ Other programs as identified
o Works with the CMO, Art Director and Industry Development teams to develop
promotional materials for use in industry development programs and in
international markets.
o Ensures RFP/Q and quote protocol is followed for collateral and other produced
o Proofs and traffics creative collateral.
• Coordinates media asset needs
o Works closely with CMO, Art Director, and content team to identify creative
needs for all aspects of brand campaign and micro campaigns.
o Works directly with integrated agencies on campaign logistics, imagery needs,
copy requests, etc.
o Coordinates creative specifications, logistics, and trafficking of advertising
placements with agency.
o Works with publications on independently-placed media buys and coordinates,
proofs, and traffics assets.
• Works with other departments within DTCA and with external vendors and internal
marketing department to provide updates to the agency's owned websites as needed
o Serves as point person for management of, ensuring materials
are communicated to the web development agency in a timely and complete
o Works with the Art Director, Public Relations team, and web development team
for DTCA's suite of sites to ensure all sites are being properly managed and
• Oversees Fulfillment Program
o Oversees the domestic call center/fulfillment house operations.
o Responsible for maintaining the contracts as it relates to postage costs incurred
through the consumer fulfillment efforts of the Nevada Division of Tourism.
o Ensures invoices are processed according to contract timelines and reflect

response data.
o Works with collateral distribution companies as needed to ensure materials are
distributed strategically and at appropriate locations.
o Coordinates RFQ and RFPs for all contractual services relating to fulfillment.
o Communicates with the agency administrative staff to ensure that inventory is
being regularly updated, coordinated, and managed.
• Assists the Chief Marketing Officer with budgets and reporting as requested
o Prepares and reviews incoming invoices for signature
o Tracks program budgets.
o Assists with schedule coordination for group meetings, identifying the need for
communication for collaborative projects.
o Stays informed of projects and issues within the marketing department and
apprises CMO.
o Compiles weekly lists, monthly highlights and goals, and quarterly reports from
marketing team.
o Communicates with the agency staff to ensure that inventory is being regularly
updated, coordinated, and managed.
• As needed, may serve as program administrator for special projects, campaigns, co-ops,
or other sponsorships.
• As needed, may work on copywriting, content collection, or digital projects.
All other duties and responsibilities as assigned.

Bachelor's degree from an accredited college or university and 5 years of previous experience in
marketing and/or project management. Proficiency in Outlook, MS Word, and Excel is required.
Preferred experience in database and project management programs. Must be able to perform
duties as assigned.

Position Location: Carson City, Nevada

(All letters of interest and resumes will be accepted on a first come, first served basis. Hiring may
occur at any time during the recruitment process.)

Please submit a resume, letter of interest, and three professional references at:

The State of Nevada is committed to Equal Employment Opportunity/Affirmative Action in
recruitment of its employees and does not discriminate on the basis of race, color, national
origin, religion or belief, age, disability, sex, sexual orientation, gender identity or expression,
pregnancy, domestic partnership, genetic information (GINA), or compensation and/or wages.

Closing Date/Time: Until recruitment needs are satisfied

Job Address

Carson City, Nevada United States View Map