SBE Marketing and Communications Lead (Public Affairs/Communications Specialist III) (504863)

  • Sonoma State University
  • Rohnert Park, California
  • Sep 25, 2021
Full Time Community Relations or PR and Marketing Political or Public Affairs

Job Description


Application Process
This position is open until filled. For full consideration, please submit application, along with cover letter and resume, by 8am on Friday, October 8th, 2021.

Please review the position description listed above for full scope of responsibilities and qualifications. Evidence of degree(s) or certificate(s) and/or license(s) required at time of hire.
Job Summary
Reporting to and under general direction of the Dean, School of Business and Economics with additional lead work direction from Director of Business and Operations, the Marketing and Communications Lead (Lead) is responsible for the marketing and communication efforts for the School of Business and Economics (SBE) and its associated programs and activities. The Lead works with the SBE Leadership Team, faculty, department chairs, and campus and community stakeholders, as well as independently to develop, plan, and execute communication, public affairs, and media programs and plans including research, identification of objectives, development of themes and concepts, and overseeing creation of content and communication materials. Working closely with leadership to ensure alignment of SBE strategies with the university's branding and marketing efforts, the Lead designs, implements, and analyzes integrated marketing and awareness campaigns, and public relations strategies. The Lead develops and issues press releases, email communications, and marketing campaigns, and serves as a communications liaison between the School and external stakeholders. The Lead is also responsible for marketing analytics and data gathering for programs and campaigns run within SBE and in conjunction with the School of Extended and International Education (SEIE).
Key Qualifications
This position requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and four years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are required. Master's Degree in Business Administration, Marketing, Education, or Communication, with coursework in marketing and related skills is highly preferred. Must have subject matter expertise and advanced proficiency with computers, Microsoft Office Suite (Word, Excel) and a variety of office software packages and applications, including, but not limited to, graphic design and social media platforms. Knowledge of Salesforce and related applications desired.
Salary and Benefits
Starting salary placement depends on qualifications and experience and is anticipated to be in the range of $4,104 to $5,367 a month. This is a full time, exempt position, which will lead toward permanent status following the successful completion of a probationary period.

This position is eligible for a broad range of benefits, including medical, dental, vision, life and disability insurances, retirement (CalPERS), tuition waiver, vacation and sick leave. In addition, 14 paid holidays are offered each year; 13 scheduled on specific days and a Personal Holiday that may be taken any time during the year.

A comprehensive benefits summary for this position is available online by clicking here to be taken to the CSU benefits page.

For eligible employees, CSUEU collective bargaining agreement Article 17.10 will be honored.
Supplemental Information
Sonoma State University is committed to achieving excellence through teaching, scholarship, learning and inclusion. In line with our Strategic Plan and our Seawolf Commitment, our values include diversity, sustainability, community engagement, respect, responsibility, excellence and integrity. We strive to cultivate a community in which a diverse population can learn and work in an atmosphere of civility and respect. We encourage innovation, experimentation and creativity, as well as contributions to equity and inclusion, in the pursuit of excellence for all members of our university community.

The University is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. Mandated Reporting: This position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current employees who apply for this position.

Sonoma State University is not a sponsoring agency for staff positions (i.e. H-1B visas).

Positions are posted for a minimum of 14 calendar days.

For questions related to the application process, please reach out to Human Resources ( The ADA Coordinator is also available ( to assist individuals with disabilities in need of accommodation during the hiring process.

Closing Date/Time: Open until filled

Job Address

Rohnert Park, California 94928 United States View Map