Lead, Recruitment and Outreach (Extended Education Specialist II) - College of Extended Learning (504273)

  • Cal State University (CSU) San Francisco
  • San Francisco, California
  • Sep 28, 2021
Full Time Education and Training Human and Social Services Public Health

Job Description


Working Title

Lead, Recruitment and Outreach

SF State University

San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit titleix.sfsu.edu for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing vpsaem@sfsu.edu.

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.


College of Extended Learning

Appointment Type

This is a one-year probationary position.

Time Base

Full-Time (1.0)

Work Schedule

Monday through Friday; 8:00am to 5:00pm

Anticipated Hiring Range

$5,667 to $6,000 per month ($68,004 to $72,000 annually)

Salary is commensurate with experience.

Position Summary

Reporting to the Director of Recruitment and Partner Relations at the College of Extended Learning (CEL), the Lead, Recruitment and Outreach will implement the recruitment strategy to attract qualified and diverse students for all CEL programs, both degree and non-degree, domestic and international, to achieve student enrollment targets for all programs. The incumbent works in collaboration with marketing, domestic and international program teams, to track and increase the visibility of the CEL programs in order to grow applicants and admitted students in a highly competitive marketplace. Responsibilities include but are not limited to: outreach and recruitment, conducting presentations and seminars, managing agents and partners, student data tracking, and guiding marketing/public relations initiatives for CEL programs. The Lead, Recruitment and Outreach researches, identifies, analyzes, and troubleshoots issues affecting student mobility and program enrollment.

The Lead, Recruitment and Outreach has a high level of autonomy, and will work independently referring to CSU/University policies, practices and procedure with clearly set objectives. The Recruitment Manager interprets and carries out recruitment strategies that support the overall CEL recruitment plan. The Lead, Recruitment and Outreach must thoroughly understand the mission and goals of CEL and use them as the foundation when implementing the enrollment strategy. The Lead, Recruitment and Outreach is responsible to bring recommendations to the Director and Dean for short-term and long-term strategic plans to increase enrollment for the college. Incumbent must also work closely with CEL marketing and program teams to capture student leads, track applications, and promote all programs to attract high quality audience to help with CEL international and domestic programs growth.

The Lead, Recruitment and Outreach will work with campus departments involved in academic and non-credit programs offered in collaboration in CEL. The Lead, Recruitment and Outreach is responsible for effectively executing recruitment strategies that result in a robust and diverse pool of applicants for both credit and non-credit programs. The Lead, Recruitment and Outreach will assist the Director to develop a firm student retention plan as part of the overall CEL recruitment plan by building and maintaining strong partnerships with the local and global communities.

Position Information

Recruitment and Client Outreach
  • Participate in department wide recruiting planning efforts.
  • Travel frequently to off-campus and overseas locations to participate in targeted international recruitment efforts
  • Recommends the venues, strategic partners and agents that CEL should collaborate with
  • Maintains the portfolio major client groups, strategic partners and agents
  • Assures compliance regarding partners that involve contractual relations
  • Works with Director of Recruitment, under CSU policies and guideline, towards a common pool of high value agents
  • Delivers presentations to groups or individual clients for the purpose of promoting CEL programs and services and to develop new business
  • Participates in meetings, association groups, and other community opportunities to effectively communicate the capabilities of CEL
  • Participates in the college and department meetings to work towards CEL-wide enrollment goals
  • Participates in campus and CEL-wide meetings, open-house, events and activities to promote the university's mission and share our story

Agent Relationship and Partnership Management
  • Interprets CSU policies and requirements to recruiting agents and institutional partners to ensure compliance
  • Develops and sustains a global network of relationships that lead to increased numbers of students coming to the College of Extended Learning.
  • Identifies and develops mutually beneficial university partnership
  • Brings new program development ideas and courses for international or domestic audiences, based on partner communication and competitive benchmarking
  • Suggests new programs that enhance CEL's portfolio and increase revenue

Student Data Tracking and Report
  • Generates recruiting reports and corresponding information.
  • Works collaboratively with the Marketing team on email communication plan
  • Monitors student leads and application data of target programs to measure ROI

Other duties as assigned

Minimum Qualifications

Knowledge and Abilities:

Knowledge of the procedures and practices in educational program and curriculum planning in education, and the processes required to plan and construct academic programs and course outlines.

Ability to determine needs for new or revised programs; plan hours and develop course outlines with instructors; locate instructors and to assist them in understanding and completing contract arrangements; develop budgets and analyze costs; develop and implement promotional strategies; represent the CSU system to the community and develop working relationships; and manage logistics of providing classes and to analyze cost information and statistics.


Equivalent to three years of experience in planning classes and curriculum for higher or extended education programs and including developing resources, budgets, marketing plans and liaison with the community.


Equivalent to graduation from a four-year college or university, preferably with courses in adult education and curriculum planning.

A background check (which may include: checks of employment records, education records, criminal records, civil records, motor vehicle records, professional licenses, and sex offender registries, as position requires). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.}

Preferred Qualifications

Knowledge and experience in CSU
  • Fluent in Korean and understands South Korean higher education system
  • Understanding and knowledge of SEVIS F-1 student visa regulation
  • General knowledge and skills in CRM database
  • Demonstrated ability to establish and maintain effective working relationships within overseas entities including recruiting agents, education partners, and foreign institutions.
  • Knowledge and sensitivity to cultural, language, religious, political, socio-economic, and other relevant factors in global recruitment markets

Core Competencies - embody the following competencies:
  • Bias toward collaboration and teamwork.
  • Effective oral, written and nonverbal communication skills.
  • Customer/Client Focus with an emphasis in problem solving and resolution.
  • Personal effectiveness and credibility as demonstrated by interpersonal and professional confidence.
  • Diversity and inclusion.


Travel frequently to off-campus and overseas locations.

Pre-Employment Requirements

This position requires the successful completion of a background check.

Eligibility to Work

Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.


Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.

Additional Information


The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.

Closing Date/Time: August 19, 2022

Job Address

San Francisco, California 94132 United States View Map