The Manager, Marketing oversees the development and implementation of the agency's marketing and advertising program to promote Valley Metro, its services and its positive impact on the larger region. The Manager will develop marketing strategy; manage the agency brand; be a service provider to internal and external clients; execute cost-effective, creative and customer-focused marketing programs and products; and help to create a focused, regional message that builds up Valley Metro's reputation and the overall perception of public transportation in the Valley.
The statements listed below describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.
Supervises the Marketing Department staff to include prioritizing and assigning work, conducting performance evaluations, ensuring staff are trained, and making hiring and termination recommendations.
Develops marketing strategies that align with the agency and region's goals; maximizes budget resources and creates customer awareness and loyalty.
Maintains the Valley Metro Identity and Graphics Standards; ensures maintenance of brand equity in all communications and drives strategy across the agency and within division.
Employs all aspects of the marketing mix to create comprehensive, effective advertising campaigns promotional of the agency and its services; stays current with marketing and industry best practices and trends.
Manages the advertising agency of record to support the Valley Metro marketing effort specific to agency/Board initiatives and helping to secure ongoing support for public transportation.
Directs and manages various vendors, such as market research firms, public relations and advertising firms, design studios, and video production companies.
Serves as a creative resource for internal and external clients, including member cities; generating trust with member city staffs to be relied upon to provide high-quality products in a timely, cost-effective manner.
Administers and manages the marketing budget; makes recommendations and forecasts for future funds needed for campaigns, resources and/or equipment; be innovative in the way projects are delivered; be inclusive to seek feedback from fellow team members and member city staffs.
Serves member agencies in a creative consulting capacity and should provide an increasing amount of support to regional marketing pieces and signage on behalf of member cities; ultimately to create a more consistent look and feel among all pieces observed by the transit customer.
Prepares and presents written and oral reports to Board/management committees, Valley Metro leadership, key stakeholder and community groups, and, as needed, the general public.
Conducts consumer research to understand current and future customer needs to help drive marketing strategy.
Performs other duties of similar nature and level as assigned.
Knowledge and Skills:
Advanced marketing concepts, practices and procedures;
Intermediate to advanced knowledge of project management and graphics software;
Applicable local, state, and federal laws and regulations;
Public relations principles;
Program supervision and coordination principles;
Analytical methods and techniques;
Budget and expense tracking;
Project management principles and techniques;
Goal setting and change management techniques;
Social and political issues influencing transportation programs.
Strong verbal, written and presentation skills;
Developing and implementing marketing programs and activities, with an emphasis in digital;
Supervising, training, and motivating assigned employees and contractors;
Prioritizing and assigning work;
Conducting and effectively utilizing research;
Planning, implementing, and supervising program components;
Identifying emerging trends, needs, and services;
Assessing the consequences and outcomes of program initiatives;
Preparing reports, business correspondence, and collateral materials;
Coordinating and executing multiple tasks;
Developing, implementing, and applying policies and procedures;
Interpersonal skills to establish and maintain effective working relationships within the organization and with member cities;
Communicate effectively with all levels of staff, public, customers, board members and media.
PHYSICAL DEMANDS / WORK ENVIRONMENT
Positions in this class typically require: talking, hearing, and seeing.
Incumbents may be subjected to travel.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
MINIMUM QUALIFICATIONS & REQUIREMENTS
Bachelor's Degree in Business Administration, Marketing, Communications, or a related field and five years of experience directly related to the area of assignment; including two years of supervisory experience; or, an equivalent combination of education and experience sufficient to successfully perform the essential duties such as those listed above.
Licenses and Certifications:
Positions may require:
--Valid Arizona Driver's License
Employment is contingent upon the results of a background check
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