Director of Marketing & Student Outreach (Administrator II)/College of Education (2019-00840)

  • San Bernardino
  • San Bernardino, California
  • Jul 01, 2020
Full Time Administration and Management Community Relations or PR and Marketing Education and Training Human and Social Services

Job Description

Employment Status: Full-Time, "Exempt", At-Will position, included in the Management Personnel Plan (MPP). This position shall be a one (1) year appointment, with the possibility of being extended.

Work Schedule: Regular Operating Hours for Administrative Offices: Monday through Friday, 8:00a.m. to 5:00 p.m., occasional early morning, evening and weekend hours may be required. As needed, travel may be required to participate in program events/activities.

First Review Deadline: This position will remain open until filled. Applications will be reviewed beginning December 21, 2019.

Required Application Materials:
All applicants must submit 1) Letter of interest or cover letter, 2) Current resume or curriculum vitae, 3) Diversity Statement - may include your interpretation of diversity, inclusion, gender equity and must include specific examples of how your educational and/or professional experiences, background/philosophy has prepared you for this role at California State University, San Bernardino (maximum 250 words).

The College of Education (COE) is seeking a Director of Marketing and Student Outreach. This is a full-time (1.0 FTE), 12-month, fixed term administrator position reporting to the Dean of COE. Reappointment is at the discretion of the Dean.

The Director of Marketing & Outreach will have the responsibility for the College of Education's marketing activities locally, nationally, and internationally. This person will oversee the development and delivery of a fully integrated student recruitment and marketing strategies for all programs in the College. The Director will be the primary link between the College and the University's Strategic Communications unit.

Typical duties include, but are not limited to:
Development and implementation of effective branding for all College programs.
Developing the marketing strategy for new and existing programs in collaboration with the university strategic communications unit.
Oversee the implementation of outreach, recruitment, and marketing strategies across programs - including campaigns, events, digital marketing, and Public Relations outreach programs.
The incumbent will work closely with the Office of Student Services to plan and implement effective outreach, recruitment, and marketing strategies.
Work with the college Dean and the College leadership team to establish outreach and marketing goals and objectives, and to ensure that those goals and objectives are implemented.
Work closely with department chairs and program coordinators to define, design, and produce outreach and marketing materials for the College programs.
Work with University's Strategic Communications unit to manage college social media presence and direct programs to improve social media reputation and recognition.
Develop and deliver marketing and communications strategies for the college.
Undertake continuous analysis of trends, competition, and changes in the K-12 and higher education communities.
Other duties as assigned.

Education & Experience:
Bachelor's degree or higher in Marketing, Journalism, Communications, Business Administration, Public Administration or related field AND five (5) year of experience in Marketing, Communications and/or Recruitment.
Proven track record of success in higher education or related marketing/recruitment roles.
Positive dispositions, confident, driven and dynamic leader.
Entrepreneurial mindset with the ability to spot and leverage original branding opportunities.
Knowledge & Abilities:
Demonstrated strong writing and editing, interpersonal skills, presentation skills, and marketing skills
Strong understanding of effective graphic design and branding principles and the use of the Internet as a communication medium
Proficient use of a variety of communications tools and platforms, content management systems and social media
Strong written and verbal communication skills and the ability to interpret and explain complex information.
Ability to manage multiple and competing priorities in a dynamic environment.
Demonstrated commitment to educational equity and commitment to promoting and enhancing equal opportunity, diversity and inclusion.
Demonstrated success and willingness to participate in a team environment.
Outstanding written and verbal communication skills, including copywriting, editing and proofreading.
Excellent understanding of visual design.
Discretion and sensitivity are required.
Confidentiality of information is critical.
Preferred Qualifications:
Certification as a Professional Marketer (CIM).
Experience working in higher education and/or complex, decentralized organizations on cross-functional teams.
Master's degree in Journalism, Communications or Marketing.
Experience taking photos and producing videos.
Project management, communications and/or writing experience.
Familiarity with design tools (Adobe).
Organization and management skills.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information:

This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)
Closing Date/Time: Open until filled

Job Address

San Bernardino, California 92407 United States View Map