Associate Vice President,Communications & Marketing (Administrator III), Office of the President (3659)

  • Dominguez Hills
  • Carson, California
  • Jul 01, 2020
Full Time Administration and Management Community Relations or PR and Marketing

Job Description

Position Information

This is a full-time management (MPP) position. MPP employees serve at the pleasure of the campus President. MPPs do not serve a probationary period and never receive permanent status.

This position is a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Special Working Conditions: On call 24/7 for media assistance and university's emergency communication needs. May require travel to off-campus locations.

Salary Range and Max Salary

Review of applications will begin 01/20/2020, and the position will remain Open Until Filled.
Salary is commensurate with experience.

Conditions of Employment

Possession of a valid Driver's License is required. Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.

Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Campus Marketing Statement

California State University, Dominguez Hills, was established in 1960 and is one of the 23 campuses that comprise The California State University system. CSU Dominguez Hills is an urban, comprehensive public university that serves a culturally rich, diverse student body of over 12,500 students at the undergraduate and graduate levels. Located on a 346-acre site in the South Bay portion of the greater Los Angeles metropolitan area, CSU Dominguez Hills has a highly pluralistic student body, which includes a significant number of non-traditional, working adult students as well as approximately 2,000 students enrolled in distance learning programs statewide. The University, with its five Academic Colleges, has more than 300 full-time faculty members and is situated in an area characterized by an extraordinary heterogeneity of people, and an extensive array of high technology industries and professional services.

Department Marketing Statement

Department: Communications and Marketing

The Office of the President positions CSUDH among the top ten public urban universities in the country through implementation of strategic initiatives, supporting the institutional infrastructure, improving service delivery systems, recruiting qualified faculty and support personnel, and ensuring quality instructional programs. The President¿s Office maintains a confidential, people-friendly, professional environment for the public, faculty, staff, students, and alumni of the university.

Major Duties

Under the administrative direction of the Chief of Staff within the Office of the President, the Associate Vice President for Communications & Marketing assumes responsibility for creating, managing and assessing the university's strategic communications and marketing programs. This includes responsibility for leadership, direction and evaluation of operations and productivity for all marketing and publications, including enrollment management marketing, brand management and media and constituent relations. Responsible for communications and marketing strategies that integrate the needs of the Office of the President and the university as a whole to raise the visibility, develop recognition, and enhance the image of Office of the President and CSUDH to the campus community and external audiences. The incumbent must be a campus leader who works collaboratively with other divisions and academic colleges to lead an integrated, comprehensive, interdisciplinary, and proactive communications organization that generates high-quality, professional content for all university channels and presents a consistent, professional, and mission-driven, public image of the institution. While the position has overall strategic and leadership responsibilities, it is very much "hands-on" in working with staff and is involved in the day-to-day production of communications in various formats. The AVP will also serve as the university's Public Information Officer.


Required Education: Equivalent to a bachelor's degree in Public Relations, Communications, Journalism, Public Administration, Marketing or related field.

Preferred Education: A Master's degree or terminal degree from an accredited institution of higher education in a field of expertise.

Required Experience: A minimum of eight (8) years of progressively related experience.

Preferred Experience: Five (5) years of supervisory/managerial experience, in communications, marketing or a related field.

Required Knowledge, Skills, and Abilities:
Demonstrated knowledge of: branding, marketing, public relations, and communication practices, principles and techniques related to an academic or similar institution; effective supervisory principles and practices and organizational management, including budgets, leading a team to meet changing organizational objectives.

Ability to: rapidly become familiar with university-wide programs; provide strong leadership in the development and implementation of university marketing and communications; analyze the implications of various plans and proposals; effectively represent the university through public speaking and media networking on a local, regional and national level; write & edit documents with attention to context, detail and communicate simply, clearly, and effectively using a high level of written and oral communication skills; design, implement and execute plans for university marketing and communications; detect trends, make recommendations for innovative change, and implement solutions to complex problems which require the use of ingenuity and creativity; research and evaluate alternatives, and determine the most effective course of action; work independently, demonstrate strong organizational skills, meet deadlines, and manage multiple tasks simultaneously; present the aims and objectives of the CSUDH communications and marketing program in a manner which effectively informs and persuades targeted individuals or groups; supervise the work of staff and recommend appropriate personnel actions; strong problem solving and conflict resolution skills; train, evaluate performance, and take corrective action as needed; demonstrate strong interpersonal skills and establish and maintain effective working relationships, partnerships, and coalitions amongst university and external community stakeholders . Exhibit a comprehensive understanding of contemporary media strategies using digital & social media.

Certification: Valid Drivers license


35% - Marketing:
Develop, plan, and organize CSUDH's integrated branding and marketing plan; extensive consultation with both on-campus and off-campus advisors and stakeholders. Develop an integrated marketing communication program and materials to support enrollment management, recruitment, donor relations, fundraising, and other campus activities and programs, including the development and implementation of a strategic communications plan. Initiate, develop and maintain strategies to promote the image of the University and its various programs by using marketing research data to determine the most effective techniques and approaches for reaching target audiences. Identify the needs and interests of various constituent groups, translating the results of research into strategic communication efforts. Research, evaluate and propose promotional tactics that address University marketing initiatives as they apply to internal and external audiences both locally, regionally and nationally. Work closely with the Chief of Staff and the Senior Executive Assistant to create and accomplish goals and objectives that further the mission of the Office of the President and the University. The AVP works closely with academic and administrative units on the development of messages and marketing materials and media. The position is responsible for the maintenance of university-wide graphics and editorial standards. Responsible for the overall management of Marketing and Communications departmental budgets, and staff.

35% - Strategic Communications:
Develop and implement an internal and external strategic communications agenda for the university and the Office of the President, including coordination across other units of the University; monitors and evaluates its progress and effectiveness. Develop and manage long-range goals and action plans for the strategic communications program; modify staffing assignments, priorities and expenditures to meet goals; and develop, interpret, implement and enhance policies, procedures, and practices related to departmental management and University issues management, branding, marketing and communications. Oversee and coordinate the development of information campaigns that communicate and strengthen the image and reputation of the university using a variety of communication tactics including: publications, the Internet, paid advertisements, social media and other appropriate media. Participate on University committees that have enrollment, marketing, publishing, editorial, analytical, research, University brand management and oversight responsibilities. Provide digital support of fundraising efforts related to annual giving and of relationship engagement materials, such as the Dominguez Today (University Alumni magazine). Maintain a contemporary understanding of the role played by new media in the University environment. Provides leadership and directions for the University's e-communications including email marketing, social media, mobile applications, and related policy development. Establishes protocols for web policies; ensures adherence to style guidelines; develops and maintains reports of web site analytics and success metrics. Serve as a liaison to the Philanthropic Foundation Board and staff the Marketing Committee.

25% - Media Relations & Public Affairs:
Provide oversight and guidance for the promotion of the university and the Office of the President through earned media. Direct story development, and assist in the prioritization of CSUDH initiatives that warrant promotion and media attention. Serve as a member of the university Emergency Operation Center in the lead role as Public Information Officer for the university. Employ new technology to ensure the university receives adequate attention from the media for critical initiatives. Provide oversight and direction for crises communications.

5% - Perform other job-related duties and special projects as assigned.

Closing Statement

California State University, Dominguez Hills, is an equal employment opportunity employer, and is strongly committed to achieving excellence through a diverse workforce. The University actively encourages applications of all qualified individuals.

California State University Dominguez Hills is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. For more information or definition of these terms please visit,

Individuals with disabilities requesting accommodations under the Americans with Disabilities Act (ADA) may call the Human Resources Office at (310) 243-3771 or the Academic Affairs Personnel Services Office at (310) 243-3766.

Clery Act crime statistics for CSUDH are available at, or by calling University Police at (310) 243-3639.

Upon appointment all candidates must furnish proof of eligibility to work in the U.S.

The California State University is Smoke and Tobacco Free. Smoking, Vaping and other Tobacco use are Not Permitted anywhere on University property. Education Code 42356, CCR Title 5, Article 9
Closing Date/Time: Open until filled

Job Address

Carson, California 90747 United States View Map