Associate Director of Undergraduate Recruitment (Administrator II) (10549)

  • San Francisco
  • San Francisco, California
  • Oct 01, 2020
Full Time Administration and Management

Job Description


Working Title
Associate Director of Undergraduate Recruitment

Administrator Level
This position is an Administrator II in the California State University Management Personnel Plan (MPP), reporting to the Director of Undergraduate Admissions and Recruitment.

SF State University
San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Undergraduate Admissions and Recruitment

Time Base*
Full-Time (1.0)

Anticipated Hiring Range*
Salary is commensurate with experience.

Position Summary*
Reporting directly to the Director of Undergraduate Admissions and Recruitment, the Associate Director for Undergraduate Recruitment is responsible for the development, implementation, and direction of a comprehensive and multifaceted communication and event plan that supports the campus mission, strategic plan, and the immediate enrollment objectives of increasing the number of newly admitted students (yield) enrolling at SF State. The incumbent, in collaboration with the Director, is responsible for the planning, execution and assessment of outreach programs and services. The coordination and implementation efforts will be directed by addressing all aspects of managing yield to meet SF State¿s enrollment targets and fiscal related goals, which includes supervision of staff performing outreach and yield activities and campus tours. As part of the Division of Enrollment Management, the incumbent will establish positive working relationships with internal and external constituents to ensure timely and coordinate flow of event information and prospective student information. The incumbent represents SF State and the California State University (CSU) at on and off campus events and programs.

Position Information
Recruitment, Yield & Outreach Events Coordination & Planning
- Establish and maintain outreach strategies and local service regions in the state of California serving local K-12 schools and community colleges including the University Open House for Admitted students, several regional admitted student receptions throughout California.
- Formulate and recommend to the Director of recruitment plans based on industry best practices designed to have a positive impact on the enrollment behaviors of undergraduate students.
- In consultation with the Director, develop and manage recruitment territories, timelines, and calendars that are in line with the protocol of the CSU system. Approved plans must be communicated to appropriate University partners in a timely manner.
- Develop and effectively communicate timelines and calendars for yield events to relevant campus partners
- Represent the University in various outreach and community events as needed at local K-12 schools and community colleges.
- In consultation with the Director, develop and conduct an effective program evaluation and assessment tool that measures the effectiveness of student recruitment events and activities in increasing new student enrollment at SF State; prepare regular reports on SF State outreach programs.

- Oversee the development, planning, and delivery of various yield events, including Open Houses, admitted student receptions throughout California, Gator Days, Workshops, etc.
- Provide leadership and supervision to staff in a manner that promotes professional growth, good work ethics and supportive of the mission and values of SF State.
- In consultation with the Director, and in collaboration with Strategic Marketing and Communication, design various forms of promotional and informational materials.
- Ensure accurate and current information is shared with the public by staff members regarding admission requirements, deadlines and other related events. Toward this end, work closely with the outreach teams within the Division of Equity & Community Inclusion, Office of International Programs, and University Housing at SF State.
- Ensure adequate staffing of outreach and yield events; provide coverage at events as necessary, including during weekends and evening events. Occasional in-state and out-of-state travel is required.
- Work collaboratively with all campus stakeholders including the Office of International Programs, New Student Programs, Developmental Studies, EYE Committee, Transfer Student Advisory Group, University Housing, Residential Life, College of Extended Learning, and the Division of Equity & Community Inclusion toward meeting the needs of the University with regards to recruiting practices, yield events and the delivery of services for new
- Serve as the primary point of contact on matters concerning new student outreach and recruitment, Campus Visits & Tour Program, University-Wide Yield Efforts, Pre-Admissions Advising, and the College Readiness Program.
- Actively participate in SF State and CSU on-campus and off-campus events and programs including: campus task forces, work groups and committees connected to Enrollment Management, Graduation Initiative, Student Success collaborations, educational equity, and access to higher education.

Communicating with Prospective Students
- Collaborate with administrators and designated staff members in the Division of Enrollment Management, First-Year Experience department, and other units working with incoming students, to strategically engage with applicants for admission and admitted students using accurate and current information in the student information system.
- In consultation with the University¿s Strategic Marketing and Communications unit, create communication campaigns to prospective students for the purpose of converting admitted students to enrolled students.
- Maintain currency and technological literacy in the use of various software applications and databases to track the pip&ine of prospective students and channels of communication to engage with them, such as Instagram, Twitter, YouTube, Facebook, and other social media.
- Assist the Director in building automated communication plans and utilizing the University¿s Student Relationship Management software; as needed, coordinate training of campus system users in incorporating communications as part of their recruitment and yield efforts.

Administrative Functions
- Responsible for the timely completion of administrative tasks related to personnel management including: performance evaluations, absence management reports, requests for travel, and claims for expense reimbursements.
- Responsible for the timely and accurate submission of requests by student outreach staff related to travel, and in compliance with the CSU Travel Policy, and SF State Hospitality Practice Directive.
- Assist the Director in maintaining accurate and reliable budget information and updated metrics for yield programming; in coordination with staff, obtain pricing for labor and materials needed for outreach events.

Other Duties as Assigned.

Professional Behavior
- Foster and promote the Principles of Conduct for a Multi-Cultural University and User-Friendly Principles.
- Promote and ensure the application of human resources professional responsibilities and ethical standards.

Embody the Six Roles of Leader
- Structuring Work: effectively manage and direct workflow, create clear position descriptions, clarify roles and expectations and delegate work.
- Managing Talent: hire, coach, support employees.
- Inspiring Performance: empower, appreciate, communicate constructive feedback
- Building Teams: build trust and collaborate
- Using & Sharing Information: open communication, transparency
- Facilitating Change: encourage other to seek opportunities for different innovative approaches to addressing problems and opportunities; facilitating the implementation and acceptance of change within the workplace.

Embody the Core Competencies
- Bias toward collaboration and teamwork.
- Effective oral, written and nonverbal communication skills.
- Customer/Client Focus with an emphasis in problem solving and resolution.
- Personal effectiveness and credibility as demonstrated by interpersonal and professional confidence.
- Diversity and inclusion.

Minimum Qualifications*
The incumbent must have the ability to work effectively with individuals at all levels of the campus organization; work under general supervision; organize and plan work and project tasks and activities, including handling multiple priorities in a project environment; review and understand workflow concepts and principals; conduct systems and business process planning, development, and administration; and take initiative to independently plan, organize, coordinate, and perform work in various situations where numerous demands are involved. The incumbent must have the ability and/or interest in working in a multicultural/multiethnic environment.

Management Skills:
Possess enthusiasm and ideas for managing staff that will result in a team that is cohesive,
professional, and committed to providing consistent and high-quality service. Experience evaluating and coaching staff in ways which build employee skills and productivity. Knowledge of strategic budgeting principles.

Technical Skills:
Possess excellent analytical and technical skills. Ability to effectively use these skills when
communicating with the various on and off-campus stakeholders of the services provided by SOS. Ability to work effectively with Microsoft Office Suite (Word, PowerPoint, Excel, etc.).

Oral Communication:
Demonstrated ability to communicate professionally and competently with various types of
audience, including: College Deans, Academic Department Chairs, High School and Community College Counselors, in an individual or group setting. Report writing experience is highly desired. Ability to competently and professionally interact with a culturally and ethnically diverse population of students, faculty and staff.

Written Communication:
Demonstrated ability to communicate well in writing and prepare inter-office memos and other required University documents in a clear and professional manner.

Event Management:
Demonstrated ability to plan and organize events that cater to various types of audience.

Master¿s degree in counseling, education, management, public administration or a related degree. If incumbent does not hold a Master¿s degree, then they must have extensive experience demonstrating their ability to serve in this capacity.

Preferred Qualifications
A minimum of 5 years of progressively responsible supervisory experience in university admissions and outreach. Demonstrated experience within a comprehensive university environment working with a highly diverse student and staff population. Ability to explain complex admissions decisions sensitively to students, their families and community stakeholders.

Knowledge of CSU undergraduate admissions requirements and policies and procedures. Knowledge/understanding of policies and procedures from the CSU Chancellor¿s Office perspective and how they impact the University. Knowledge of local, state and federal laws and regulations that impact students and the University. Familiarity with the high schools and community colleges in California. Three years of experience in undergraduate student outreach or admissions. Experience with customer relations management software. Demonstrated ability to handle multiple projects at the same time. Experience working with Campus Solutions, a Student Relationship Management software and survey tools such as Qualtrics.

Pre-Employment Requirements
This position requires the successful completion of a background check.

Eligibility to Work*
Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.

Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employees.

How To Apply

Submit an online application and upload in one file attachment your resume, cover letter, describing your specific qualifications for each position AND three (3) professional references who can comment upon your education and/or job related experience.


The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.
Closing Date/Time: Open until filled

Job Address

San Francisco, California 94132 United States View Map