Fan Engagement and Marketing Coordinator (ASC I) / Athletics Department (2019-00561)

  • San Bernardino
  • San Bernardino, California
  • Nov 28, 2019
Full Time Community Relations or PR and Marketing

Job Description

Employment Status: Full-time, temporary "non-exempt" position.

Work Schedule: During Summer: Monday - Thursday 7:00AM to 5:30PM / Academic Year: Monday - Friday 8:00AM to 5:00PM.

First Review Deadline: Applications will be reviewed beginning August 12, 2019.

Current employees will be given preferred consideration.

Under the direct supervision of the Senior Associate Athletics Director/Senior Woman Administrator and lead of Assistant Athletics Director of Marketing and Athletics Communications, the Fan Engagement & Marketing Coordinator will manage the execution of game day fan experience for all Yotes sports teams.

A key member of the Game Day staff, the Fan Engagement, Marketing and Sales Coordinator will support, coordinate implementation of athletics marketing and ticket sales strategies. The incumbent will work collaboratively with department and university personnel to strengthen the visibility and connection of CSUSB Athletics within the university and local community. The incumbent will be a key member of the Athletics game day image and identity team. This position will provide support in the development and execution of all game day protocols to ensure a positive game day experience for all attendees. The incumbent will provide lead support for all areas pertaining to game day ticket operations/box office sales for all ticketing events sponsored by CSUSB Athletics. This position will assist in the coordination and execution of programming to increase ticket revenues, fan engagement, and game attendance using digital media and various marketing strategies. The incumbent will assist with special events such as Dave Stockton Golf Tournament, Student-Athlete Awards Showcase and Welcome Back, Homecoming, Blue & Black Fundraising Celebration, Etc.

Specific responsibilities will include, but not limited to:
Assist with coordination and implementation of internal and external marketing initiatives.
Coordinate and order promotional/marketing materials for CSUSB Athletics. Orders must comply with CSUSB policies and procedures
Provide direction to paraprofessionals assigned to marketing, including, but not limited to, the mascot, CSUSB spirit squad, band, game emcees, and in-game fan entertainment.
Act as the marketing liaison to Student Athlete Advisory Council (SAAC).
Serve as liaison to campus and external groups on behalf of CSUSB Athletics, to include ASI, Alumni, Housing and Residential Education, Admissions, Recreation and Wellness
Work collaboratively with the Office of Strategic Communications to coordinate and ensure compliance with established branding strategies for logo approvals of all marketing collateral materials, apparel, and deliverables.
Assist the department with the implementation of social media campaigns , including graphic design and videography
Table and conduct marketing presentations at campus events or to campus organizations to promote CSUSB Athletics, games, and special events.
Assist in the management of the marketing and ticketing budget.

Education & Experience:
High School Diploma or equivalent. Bachelor's Degree in Public Administrations, Business Administration, Higher Education or a related field preferred.
Three (3) years of experience in general office administrative/clerical involving fan and consumer behavior, engagement, high impact practices in higher education, and development and execution of marketing and ticket sales strategies.
Knowledge, Skills & Abilities:
Knowledge of office methods, procedures and practices, and a thorough mastery of English, grammar, spelling and punctuation.
A comprehensive knowledge of applicable University infrastructure, policies and procedures is required.
Active problem solving skills are required along with effective and sensitive interpersonal skills.
Ability to learn and adhere to NCAA compliance rules; knowledge and experience with application of NCAA, CCAA and CSU rules and regulations;
Ability to lead paraprofessionals and take initiative to develop and execute programming and strategies as they relate to fan engagement and marketing; ability to perform in a fast paced environment
Expertise in using standard office software such as MS Office package is required.
The ability to prepare and present reports is required.
Working knowledge of standard theories, practices, principles, and techniques of communication and marketing.
Graphic design skills at the proficiency level with at least one year of experience in working for non-profit organizations, cultural or educational organizations.
Familiarity with website content maintenance (Drupal).
The ability to interpret independently, and apply a variety of complex policies and procedures is required along with the ability to identify deviations from applicable policies.
The ability to apply independent judgment, discretion, and initiative to address problems and develop practical, thorough and, at times, creative solutions is required.
The ability to identify and troubleshoot office administration problems, recognize and advocate for solutions that yield programmatic progress and improvement, as well as respond to work area-related inquiries and requests is required.
The ability to understand problems from a broader perspective and anticipate the impact of office administration problems and solutions on other areas.
The ability to perform business math, support the analysis of budgetary data, and make accurate projections requiring some inference is required.
The ability to work professionally, collaboratively, and collegially with a diverse group of people, clients and co-workers, is required, as is the ability to use persuasion and negotiation to expedite projects and achieve results.

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information:

This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)
Closing Date/Time: Open until filled