Assistant Director (Administrator I) Student Outreach Services (10367)

  • San Francisco
  • San Francisco, California
  • Nov 28, 2019
Full Time

Job Description

Assistant Director

SF State University
San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Department of Student Outreach Services

Appointment Type*
At Will

Time Base*
Full-Time (1.0)

Work Schedule*
Monday to Friday; 8:00 a.m. to 5:00 p.m.

Anticipated Hiring Range*
$5,900.00 per month ($70,800.00 annually)

Position Summary*
-Reporting directly to the Director of Student Outreach Services (SOS), the Assistant Director is responsible for the development, implementation, and direction of a comprehensive and multifaceted communication and event plan that supports the campus mission, strategic plan, and the immediate enrollment objectives of increasing the number of newly admitted students (yield) enrolling at SF State.
-The incumbent, in collaboration with the Director, is responsible for the planning, execution and assessment of outreach services, and the strategic delivery of services for new students.
-The coordinating and implementation efforts will be directed by addressing all aspects of managing yield to meet SF States enrollment targets and fiscal related goals, which includes supervision of 5 Outreach Specialists (SSP II) and the Recruitment/Yield Specialist (SSP III).
-Specifically, the incumbent is responsible for Communications, Event Management, Enrollment Management and Project Coordination for prospective, applied, and admitted students, with an emphasis on freshmen.
-The incumbent collaborates with administrators in New Student Programs and Developmental Studies to ensure the effective and timely delivery of services that promote new student matriculation and smooth transition of new students to college life at SF State.
-As part of the Division of Enrollment Management, the incumbent will establish positive working relationships to ensure a smooth flow of information, as well as student data, between the SOS Office and other Enrollment Management units.
-The incumbent represents SF State and the California State University (CSU) at on and off campus events and programs.

Position Information
-Provide leadership, supervision, and ongoing training to 5-6 FTE Outreach Specialists (SSP IIs) and the Recruitment & Yield Specialist (SSP III).
-Provide support to all Student Outreach Services staff especially Campus Tours and Visits Outreach Specialist, Transfer Students Outreach Specialist and Student Ambassadors as it relates to all outreach activities including marketing of all SOS and campus-related outreach events, admissions presentations, etc.
-Coordinate with campus partners, including staff in the academic units, Bursars Office, University Housing and other units in Student Affairs & Enrollment Management (SAEM), to ensure the effective promotion of the University to prospective students and other constituents through all outreach, recruitment, and yield events.
-Assist the Director in developing, planning and executing various yield events, including Open Houses, admitted student receptions throughout California, Gator Days, Workshops, etc.
-To ensure adequate staffing of outreach and yield events, incumbent may require weekends and/or coordinate various weekend/evening events. Occasional in-state and out-of-state travel is required.
-Establish and maintain outreach strategies and local service regions in the state of California serving local K-12 schools and community colleges.
-Represent the University in various outreach and community events as needed at local K-12 schools and community colleges.
-Responsible for planning and implementing recruitment and yield events, including Sneak Preview (the University Open House for Admitted students), several regional admitted student receptions throughout California, and visits to high schools and community colleges.
-Develop and communicate timelines and calendars for yield events to appropriate SAEM units, University Housing, Academic Affairs, and the Division of Undergraduate Education and Academic Planning, and other university constituents.
-Maintain accurate and reliable budget information and updated metrics for yield programming.
-Responsible for rigorous assessment and evaluation to track performance and impact at all points of the recruitment and yield cycle; and make adjustments to improve outcomes accordingly on an iterative basis throughout the year.
-Provide leadership for developing policy and procedures related to yield programming.
-Provide weekly reports on communications, events, and yield rates to a broad range of campus leadership.
-Partner with other SOS team members to participate in pipeline cultivation, outreach and recruitment events, and activities where additional involvement and more targeted/concerted effort can result in improved yield further down the recruitment funnel.
-Based on data-analysis and ongoing monitoring of recruitment funnel trends, assess student behavior trends with regards to pre-matriculate attrition (melt) and collaborate with New Student Programs and other university partners to assist with anti-melt and pre-matriculated student retention activities.
-Utilize and train staff on computer applications/technology including PeopleSoft, CRM (Hobsons, etc.), and third-party applications (i.e. Gecko, etc.) to effectively track prospective student attendance at all recruitment, outreach, and yield events.

-Collaborate with administrators and designated staff members in the Division of Enrollment Management, First-Year Experience department, and other units working with incoming students, to strategically engage with applicants for admission and admitted students using accurate and current information in the student information system.
-In consultation with the University's Strategic Marketing and Communications unit, create communication campaigns to prospective students for the purpose of converting admitted students to enrolled students.
-Assist the Director in designing various forms of promotional materials, event brochures and other informational materials.
-Maintain currency and technological literacy in the use of various channels of communication to engage with prospective students which includes but not limited to: Instagram, Twitter, YouTube, Facebook, and other social media.
-Work with SOS staff and university partners to employ effective communication channels that promote SF State to prospective students.
-Interact with other SFSU programs and representatives from other institutions (such as high schools, community college counselors, private, and public colleges and universities).
-Utilize multi-media including social media, web and email to develop and implement communication plans for all targeted populations in the enrollment pipeline.
-Build automated communication plans within Hobson's (or other Customer Relationship Management software) and train campus stakeholders in incorporating communications as part of their recruitment and yield efforts.
-Supervise and manage students to coordinate blogs, online chat and video production for outreach yield events.
-Capture and post campus events on social media to showcase activities for prospective students and applicants.
-Collaborate with University Communications, Enrollment Management Technology, Academic Technology and Undergraduate Admissions to support publication, website and social media communications.
-Provide technical advice on communication including web technologies, design, content, and the use of social media.
-Train staff members in social media, communications plans, etc.

-Responsible for the timely completion of administrative tasks related to human resource management including performance evaluations, absence management reports, requests for travel and claims for expense reimbursements.
-In coordination with SOS staff, obtain pricing for labor and materials needed for outreach events.

-Foster and promote the Principles of Conduct for a Multi-Cultural University and User Friendly Principles.
-Promote and ensure the application of human resources professional responsibilities and ethical standards.


-Structuring Work: effectively manage and direct workflow, create clear position descriptions, clarify roles and expectations and delegate work.
-Managing Talent: hire, coach, support employees.
-Inspiring Performance: empower, appreciate, communicate constructive feedback
-Building Teams: build trust and collaborate
-Using & Sharing Information: open communication, transparency
-Facilitating Change: encourage other to seek opportunities for different innovative approaches to addressing problems and opportunities.
-Facilitating the implementation and acceptance of change within the workplace.

Minimum Qualifications*
-Management Skills: Possess enthusiasm and ideas for managing staff that will result in a team that is cohesive, professional, and committed to providing consistent and high quality service. -Experience evaluating and coaching staff in ways that build employee skills and productivity. Knowledge of strategic budgeting principles.

-Technical Skills: Possess excellent analytical and technical skills. Ability to effectively use these skills when communicating with the various on and off-campus stakeholders of the services provided by SOS. Ability to work effectively with Microsoft Office Suite (Word, PowerPoint, Excel, etc.).

-Oral Communication: Demonstrated ability to communicate professionally and competently with various types of audience, including College Deans, Academic Department Chairs, High School and Community College Counselors, on an individual or group setting. Report writing experience is also highly desired. Ability to competently and professionally interact with a culturally and ethnically diverse population of students, faculty and staff.

-Written Communication: Demonstrated ability to communicate well in writing and prepare inter-office memos and other required University documents in a clear and professional manner.

-Event Management: Demonstrated ability to plan and organize events that cater to various types of audience.

-Education: Master's degree in counseling, education, management, public administration or a related degree. If incumbent does not hold a Master¿s degree, then they must have extensive experience demonstrating their ability to serve in this capacity.

Preferred Qualifications

-Knowledge of CSU undergraduate admissions requirements and policies and procedures.
-Knowledge of local, state and federal laws and regulations that impact students and the University.
-Familiarity with the high schools and community colleges in California.
-Three years of experience in undergraduate student outreach or admissions.
-Experience with customer relations management software.
-Demonstrated ability to handle multiple projects at the same time.
-Experience working with Campus Solutions and survey tools such as Qualtrics.

Pre-Employment Requirements
This position requires the successful completion of a background check.

Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employees.

How To Apply

Submit an online application and upload in one file attachment your resume, cover letter, describing your specific qualifications for each position AND three (3) professional references who can comment upon your education and/or job related experience.


The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.

Application Deadline
Open Until Filled.

Review of applications to begin 09/23/2019

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.
Closing Date/Time: Open until filled