Director (Administrator III) Student Outreach Services (10368)

  • San Francisco
  • San Francisco, California
  • Nov 28, 2019
Full Time Administration and Management Human and Social Services

Job Description

Director of Student Outreach Services

SF State University
San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Student Outreach Services

Time Base*
Full-Time (1.0)

Work Schedule*
Monday to Friday; 8:00 a.m. to 5:00 p.m.

Anticipated Hiring Range*
$8,000 per month ($96,000 per year)

Position Summary*
Reporting directly to the Associate Vice President for Enrollment Management, the Director of Student Outreach Services (SOS) is a member of the Division of Enrollment Management leadership team and provides leadership, management and oversight of a comprehensive portfolio of student outreach and campus tour services for first-time freshman and undergraduate transfer students.

The Director is responsible for the formulation and implementation of best practices, relationship building, marketing initiatives and key programming efforts designed to have a positive impact on the enrollment behaviors of undergraduate students. As a member of the Division of Enrollment Management, the Director is expected to contribute to the mission and goals of the Division by aligning the services of SOS with the operations of the offices of Undergraduate Admissions, Educational Opportunity Program (EOP), Registrar's Office, Office of Student Financial Aid, One Stop Students Service Center, as well as key campus partners. These include but are not limited to, the Office of International Programs, New Student Programs, Developmental Studies, First Year Experience (FYE) Committee, Transfer Student Committee, College of Extended Learning, the Division of Equity & Community Inclusion, Office of Strategic Marketing & Communication, University Housing and Residential Life.

Position Information
Strategic Planning, Execution & Assessment of Student Outreach
-Responsible for the strategic planning and continuous assessment of outreach services to ensure that recruitment practices are in alignment with the University's academic master plan and will promote the reputation and growth of SF State academic programs.

-The Director is primarily responsible for the development and implementation of the University's recruitment plan for the undergraduate student population that is in alignment with the University's strategic enrollment management plan, in support of the University's Academic Master Plan and toward the advancement of the California State University (CSU) mission, with particular focus on the needs of the regions surrounding SF State. This includes the timely development and delivery of printed and online information materials promoting SF State's academic community.

-Stay informed about CSU mandates and guidelines related to student outreach, admission requirements, policies and procedures related to college readiness and trends in new student enrollment.

-Ensure accurate and current information is shared with the public regarding federal, state, and CSU initiative that impacts enrollment efforts. Work closely with the CSU Chancellor's Office and Enrollment Management leadership team, and outreach teams within the Division of Equity & Community Inclusion, Office of International Programs and University Housing at SF State.

-Actively participate in SF State and CSU on-campus and off-campus events and programs including campus task forces, work groups and committees connected to the Graduation Initiative, Student Success collaborations, educational equity and access to higher education.

-Work collaboratively with all campus stakeholders including the Office of International Programs, New Student Programs, Developmental Studies, FYE Committee, Transfer Student Committee, University Housing, Residential Life, College of Extended Learning and the Division of Equity & Community Inclusion. Ensure that the needs of the University are incorporated in recruiting practices and conducting yield events.

-Work closely with the AVP for Enrollment Management in building and maintaining relationships with high school and community college partners in California. In consultation with and approval from the AVP for Enrollment Management, build and foster external partnerships that encourage pipeline collaborations with local high schools and California community colleges. Provide the AVP for Enrollment Management regular written reports about the activities and outcomes of such activities with these partnerships.
-Stay abreast of research on higher education enrollment, trends pertaining to student mobility and college selection, and best practices in student outreach.

-Oversee the collection, organization, and analysis of data to evaluate program initiatives and learning outcomes among prospective students.

-Conduct research and statistical analysis of recruitment data, track enrollment indicators and create reports to measure outcomes and inform recruitment strategy.

-Develop an effective program evaluation and assessment tool that measures the effectiveness of student recruitment events and activities in increasing new student enrollment at SF State; prepare regular reports on SF State outreach programs

-Serve as the primary point of contact on matters concerning new student outreach and recruitment, Campus Visits & Tour Program, University-Wide Yield Efforts, Pre-Admissions Advising and the College Readiness Program.

-In consultation with the AVP for Enrollment Management, develop and manage recruitment territories, timelines and calendars that are in line with the protocol of the CSU system. Approved plans must be communicated to appropriate University partners in a timely manner.

-Technology Systems/Campus Platforms
Develop, adopt and/or improve technology tools to enhance SOS outreach services and communications, increase the units capacity to compile and track and maximize efficiency, and optimize outcome delivery.

-Use technology systems, such as Campus Solutions (CS), OnBase, Educational Advisory Board (EAB), Hobsons and other similar platforms for student outreach engagement to effectively and efficiently carry out the responsibilities of SOS. Work with the appropriate business analyst to optimize the use of EAB, CS, and OnBase (data archiving system) to achieve program goals.

-Establish positive working relationships with Student Affairs & Enrollment Management (SAEM) units, Academic Affairs, Administration & Finance and other units on campus. These relationships ensure cross-campus collaboration and a smooth flow of information, as well as data, between SOS and other areas.

-SOS Staffing, Operations & Budget

-In consultation with the AVP for Enrollment Management, recruit, appoint, direct, and promote the development of staff within a supportive working environment; this involves timely completion and submission of accurate and thorough paperwork to the various review and signatory lines of authority within SAEM.

-Ensure staff position descriptions are accurate and updated when responsibilities change.

-Manage the attendance of the SOS staff in a manner that ensures adequate and continuous student-centered services; Be responsible for timely reporting and approval of attendance for professional staff and student assistants.

-Oversee budgeted expenditures and exercise managerial oversight to ensure the successful implementation of key programs, events, and recruitment initiatives designed to impact enrollment behavior of first-time freshman and transfer students to SF State.

-Oversee the units budget by monitoring operational and ad hoc expenses, keeping focus on the position's fiduciary responsibility.

-In consultation with the AVP for Enrollment Management, develop/propose an annual budget prior to the beginning of each fiscal year and perform mid-year budget reviews for the SOS office. Proposed budgets must be made to maximize the utilization of funds and stay within the SAEM budget model.

-In consultation with the AVP for Enrollment Management, submit requests for any additional funding in a manner that is consistent with the procedures set in SAEM and the University.

-The Director is expected to work at scheduled campus events and be available on call as necessary, including evenings and weekends. Occasional in-state and out-of-state travel is required.

-The Director supervises SOS staff and coordinates large outreach events, including the annual campus Sneak Preview (University Open House).

Professional Behavior
-Foster and promote the Principles of Conduct for a Multi-Cultural University and User Friendly Principles.
-Promote and ensure the application of human resources professional responsibilities and ethical standards.

Other Duties as Assigned

Structuring Work:
-Effectively manage and direct workflow, create clear position descriptions, clarify roles and expectations and delegate work.
-Managing Talent: hire, coach, support employees.
-Inspiring Performance: empower, appreciate, communicate constructive feedback
-Building Teams: build trust and collaborate
-Using & Sharing Information: open communication, transparency
-Facilitating Change: encourage other to seek opportunities for different innovative approaches to addressing problems and opportunities; facilitating the implementation and acceptance of change within the workplace.

-Embody the six roles of leader
-Embody the Core Competencies
-Bias toward collaboration and teamwork.
-Effective oral, written and nonverbal communication skills.
-Customer/Client Focus with an emphasis in problem solving and resolution.
-Personal effectiveness and credibility as demonstrated by interpersonal and professional confidence.
-Work in a crowded office environment; interact with culturally and ethnically diverse population of students, faculty and staff.
-If driving for state business, incumbent must possess a valid California Driver's License with no more than three moving violations within the last three years; and obtain a Defensive Drivers Training Certificate after appointment.

Minimum Qualifications*
-Management Skills: Possess enthusiasm and ideas for managing staff that will result in a team that is cohesive, professional, and committed to providing consistent and high quality service.
-Experience evaluating and coaching staff in ways that build employee skills and productivity
-Knowledge of strategic budgeting principles.
-Must be able to competently interact with a culturally and ethnically diverse population of students, faculty and staff.

Technical Skills:
-Possess excellent analytical and technical skills. Ability to effectively use these skills when communicating with the various on and off-campus programs SOS interacts with.

-Master's degree in counseling, education, management, public administration or a related degree.

Preferred Qualifications
-Five years of progressively responsible professional student services experience in a university setting which includes mentoring or advising students, analysis and resolution of complex student services issues, and organizing staff to accomplish unit objectives.
-Knowledge of local, State and Federal laws and regulations that impact students and the University.
-Report writing experience is highly desired.

Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employees.

How To Apply

Submit an online application and upload in one file attachment your resume, cover letter, describing your specific qualifications for each position AND three (3) professional references who can comment upon your education and/or job related experience.


The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.

Application Deadline
Open Until Filled.

Review of applications to begin 09/23/2019

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.
Closing Date/Time: Open until filled

Job Address

San Francisco, California 94132 United States View Map