Public Affairs Specialist

  • City of San Bernardino
  • San Bernardino, California
  • Nov 18, 2019
Full Time Community Relations or PR and Marketing Marketing and Public Relations Public Information and Intergovernmental Affairs Mid to Senior Level
  • Salary: $50,004.00 Annually
  • Salary Top: $60,780.00 Annually
  • Phone: 909-384-5104
  • Apply By: Dec 15, 2019


Are you looking for an opportunity for professional growth and development? Consider joining the City of San Bernardino's Office of the City Manager as the Public Affairs Specialist.

The City of San Bernardino is seeking a self starter interested in helping to tell the City's story using a broad range of communications tools including social media, the City's website,  newsletters, and  press releases. 

The ideal candidate have strong writing and public speaking skills with experience coordinating and implementing public affairs tactics including media relations, social media, and community education.

For more information about this position, please call the
City of San Bernardino at 909-384-5104 or visit to apply.

Job Description

Under direction, performs administrative, technical, and professional duties pertaining to public affairs and communications as required; develops and presents news and press releases, announcements, coordinates and monitors information on the City's sites, responds to a variety of public information related inquiries and performs related duties as assigned.
Distinguishing Characteristics 
The Public Affairs Specialist manages the public information and community relations programs, coordinating and implementing public affair tactics including media relations, social media, and community education on behalf of the City. Assignments are broad in scope and require interaction with the public and the media on a variety of complex and sensitive subjects.

Essential Duties & Responsibilities

The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to this class.

  1. Plans and implements public affairs programs that encompass an integrated communications approach, which can include media relations, social media, advertising, and direct communication.
  2. Serve as the City's public information contact as needed in emergency situations.
  3. Researches, prepares and disseminates a wide variety of public information regarding City business including news releases, press conferences, public service announcements, newsletters, articles, special presentation and related materials.
  4. Updates and maintains the City's community calendar with timely, accurate and detailed information; works with Departments to ensure all City related events are relayed to the public.
  5. Represents the City at special events and interacts with the general public, community organizations, businesses, and other public and private agencies.
  6. Produces literature, promotional materials, technical publications, and presentations.
  7. May oversee the City's internet, intranet, and social media content. Measures and monitors trends in social media tools, applications and appropriately applies knowledge appropriately.
  8. Develop and maintain archives of press articles related to City news and track media responses.
  9. As directed, assists the City Manager's office in preparing informational material for presentation and distribution, including written reports and speeches.
  10. Assists with receiving City visitors and telephone calls; provides information and addresses concerns that may require sensitivity and use of sound independent judgement; assists with responding to requests for information and complaints referring matters to appropriate City staff.
  11. Required to maintain a flexible work schedule in order to provide staff support after normal business hours and weekends, as directed.

Knowledge of:

  1. Methods and techniques of journalistic writing and reporting.
  2. Principles and practices of public information and governmental operations.
  3. Digital communications platforms, news media sources and resources.
  4. Media relations and broadcasting techniques, and applicable laws, statutes, codes and ordinances.
  5. Communicate clearly and concisely, both orally and in writing.
  6. Research methods and analysis techniques.
  7. Principles and practices of sound business communication.
  8. Record keeping practices and procedures applicable to areas of assigned responsibility.

Ability to:

  1. Plan, organize, design and conduct research projects.
  2. Read, understand and interpret data, patterns and trends.
  3. Operate a variety of office equipment including computers and applicable software applications.
  4. Analyze highly detailed data and information and draw valid, logical conclusions.
  5. Exercise independent judgment and work with a minimum of supervision.
  6. Prepare clear, concise and comprehensive narrative and statistical reports, charts and presentations.
  7. Communicate clearly and concisely, both orally and in writing.
  8. Maintain the confidentiality of privileged information.
  9. Establish and maintain effective working relationships with City and department managers, other governmental agencies and others encountered in the course of work.

Job Requirements

Education, Training and Experience:
A typical way of obtaining the knowledge, skills and abilities outlined above is graduation from a four-year college or university with major coursework in journalism, public administration, communications, public relations/marketing, or closely related field; and four (4) years of increasingly responsible marketing or public relations experience; or an equivalent combination of training and experience. 
Accreditation shall be by a national or regional accreditation body that is recognized by the Secretary of the United States Department of Education.

Licenses; Certificates; Special Requirements:
A valid California driver's license and the ability to maintain insurability under the City's insurance policy.

Special Instructions

Please mention you found this employment opportunity on the job board.