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  • Digital Marketing Specialist (Public Affairs/Communications Specialist II), Marketing & Communications

    San Bernardino, California 92407 United States California State University, San Bernardino (CSUSB) Dec 20, 2025
    California State University, San Bernardino (CSUSB) Employer:

    California State University, San Bernardino (CSUSB)

    California State University, San Bernardino (CSUSB) is a preeminent center of intellectual and cultural activity in Inland Southern California. Opened in 1965 and set at the foothills of the beautiful San Bernardino Mountains, the university serves more than 20,000 students each year and graduates about 4,000 students annually.  CSUSB reflects the dynamic diversity of the region and has the most diverse student population of any university in the Inland Empire, and it has the second highest African American and Hispanic enrollments of all public universities in California. Seventy percent of those who graduate are the first in their families to do so. CSUSB is an Affirmative Action/Equal Opportunity Employer.  We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status. We welcome all interested applicants to apply. 

    Apply Now View job Employer Profile

    Job Description

    Job Summary:

    The Digital Marketing Specialist, reporting to the Associate Director of Digital Brand Strategy, will take an active role in promoting CSUSB through strategic digital content creation that supports recruitment, marketing, and branding objectives. This position involves developing engaging, high-quality digital content across a range of Marketing and Communication media channels to enhance CSUSB’s recruitment and marketing efforts. The Specialist will collaborate on every stage of digital media production, from initial concept through production, post-production, and final presentation, ensuring content aligns with the goals of the division and university’s strategic plan.

    Duties and responsibilities
    • Independently provide support and develop more complex and broader content for Strategic Communication’s social media initiatives including but not limited to maintaining the University's YouTube Channel.
    • Coordinate, schedule, and track day-to-day digital content publishing schedules for a variety of media channels throughout the office as they relate to the overall marketing and communication strategies.
    • Develop broad and complex content designed to support a variety of digital marketing campaigns.
    • Under general supervision, work collaboratively with the Strategic Communication team to assist in conceptualizing and planning future marketing initiatives, including all phases of strategic planning, implementation, and continuation of multi-channel communication and marketing strategies.
    • Exercise judgment and discretion, under general supervision, to make decisions, interpret, and apply a wide range of strategies to enhance social media and marketing efforts.
    • Maintain and track project management systems and databases to keep projects current with status and publishing schedules.
    • Apply thorough knowledge of digital communication principles and marketing techniques to assist in planning and implementing creative programs and campaigns to grow audiences across all platforms.
    • Utilize strong story development, journalistic writing, and advanced editorial skills to proof written materials and edit copy updates to ensure brand values are clearly communicated.
    • Meet production schedules and deadlines.
    • Provide lead work direction and project leadership to digital content student assistants.
    • Apply appropriate statistical techniques and methods to analyze YouTube/video outreach by tracking performance metrics and evaluating campaign effectiveness in effort to maximize the impact of digital marketing campaigns.
    • Prepare reports and presentations by exercising judgment and discretion to interpret policies, procedures, and principles as required.
    • Monitor marketing initiatives and key performance indicators. (KPIs).
    • •Attend CSUSB committees/meetings as needed to provide support for developing messaging strategies.
    • Collaborate with university personnel to align marketing efforts with style standards and best practices, enhancing university credibility for both internal and external markets.
    • Effectively use web communication technology to achieve communication goals by monitoring office email accounts to route and respond to inquiries as needed.
    • Contribute to CSUSB’s vision of being the academic leader in customer service through quality, commitment, courtesy and teamwork.
    • Other classification related duties as assigned.


    Minimum Qualifications:
    • Equivalent to a bachelor's degree in a related field
    • Three years of related professional or technical experience required.

    Required Qualifications:

    In addition to Position Skill Level I knowledge and skill requirements, work assignments typically require:
    • Thorough knowledge of social media and digital marketing general practices, including experience developing and managing social media campaigns.
    • Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
    • Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
    • Ability to build and manage more sophisticated media contacts.
    • Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
    • Working knowledge of copyright and other applicable laws pertaining to publications and the media.
    • Thorough knowledge of web communication techniques, vehicles and formats. Ability to effectively use web technology to achieve communication goals.
    • Ability to analyze and select pertinent facts and integrate them into communication vehicles.
    • Strong story development and journalistic writing skills, as well as advanced editorial skills. Knowledge of interview techniques and the ability to define and deliver media messages.
    • Working knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences.
    • Ability to apply appropriate statistical techniques and methods to research or sports information.
    • Ability to provide lead work direction.
    • Working knowledge of applicable software packages.

    Preferred Qualifications:
    • Professional or technical experience in mass communications, marketing, journalism, public relations, videography/photography.
    • Ability to organize and plan work and projects including handling multiple priorities.
    • Ability to keep abreast of public policy and public affairs issues.
    • Ability to make independent decisions and exercise sound judgment.
    • Ability to compile, write, and present marketing reports and communication plans.
    • Ability to work cooperatively with a diverse campus community.
    • Experience in a marketing / public relations agency environment.
    • Demonstrated ability to establish and maintain effective working relationships within and outside the workgroup and serve as a liaison for the organizational unit.
    • Ability to build and maintain strong working relationships with staff and students.
    • Well-developed organizational skills to work on multiple projects simultaneously in a deadline-driven environment.
    • Maintain a friendly attitude during stressful conditions.
    • Ability to take direction.
    • Ability to produce in a fast-paced work environment.
    • Be willing to take advantage of professional development learning opportunities.
    • Prior experience or proficiency with Apple computers
    • Working knowledge of university organizational policies, rules, regulations, procurement, purchasing.
    • Experience in a higher education development or marketing setting is preferred.
    • Passion for California State University, San Bernardino
    • Basic knowledge and understanding of media outlets including print, television, and radio. Ability to work with the media for the coverage of events.
    • Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.


    Compensation and Benefits:

    The salary offered will take into account internal equity and experience among other factors.

    Anticipated Hiring Range: $4,146 - $5,417 per month

    CSU Classification Salary Range: $4,146 - $7,500 per month

    The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here .

    Position Information:

    Full-time Exempt Probationary

    Academic year schedule: Monday through Friday (8:00 am - 5:00 pm), some evenings/weekends.

    Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends.

    The application deadline is: January 12, 2026

    As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

    California State University, San Bernardino is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).

    Conditions of Employment

    Background Check

    Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

    Drivers License Check

    Possession of a valid Driver's License is required. Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.

    Mandated Reporter

    The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

    Campus Security Authority

    This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Cleary Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required.

    I-9

    CSUSB hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents .

    Statement of Commitment to Diversity

    In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.

    California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer. We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law. This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit https://www.csusb.edu/human-resources/diversity-inclusion

    Closing Statement:

    Reasonable Accommodation

    We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at benefits@csusb.edu .

    Smoking

    CSUSB is a smoke and tobacco-free campus. See policy at https://calstate.policystat.com/policy/6591951/latest/ .

    Clery Act

    In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at: https://www.csusb.edu/clery-act

    Advertised: Dec 19 2025 Pacific Standard Time
    Applications close: Jan 12 2026 Pacific Standard Time
    Apply Now View job Employer Profile

    Please mention you found this employment opportunity on the CareersInGovernment.com job board.

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The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One

The Ins and Outs of Government PR Jobs - And Why It's Worth It To Consider One
 

Introduction

Picture this: you're a skilled communicator with a knack for crafting compelling messages and a deep desire to make a difference in your community. You've considered various career paths, but the idea of working in government PR keeps nagging at you. You're intrigued by the opportunity to shape public perception, inform citizens, and contribute to the greater good, but you're not quite sure what a government PR job entails or if it's the right fit for you.

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Sound familiar? If so, you've come to the right place.

In this comprehensive guide, we'll dive deep into the world of government PR jobs, exploring the key responsibilities, necessary skills, and potential career growth opportunities within this dynamic field.

We'll paint a vivid picture of what it's like to work as a government PR professional, from the day-to-day tasks to the challenges and rewards that come with the territory.

But here's the thing: a government PR job isn't for everyone. It requires a unique combination of strategic thinking, adaptability, and a thick skin. You'll need to navigate complex bureaucracies, juggle competing priorities, and sometimes face public scrutiny. But if you're up for the challenge, a career in government PR can be incredibly fulfilling.

 

Roles and Responsibilities

When you step into a government PR job, you'll quickly realize that no two days are the same. Your role will be multifaceted, challenging, and always keeps you on your toes. At its core, your primary responsibility will be to manage the public image and reputation of the government agency or official you represent. But what does that actually entail? Let's break it down.

Crafting Compelling Communications

One of your key duties will be developing and implementing communication strategies that effectively convey your agency's mission, goals, and initiatives to the public. This means you'll need to have a deep understanding of your target audience and craft messages that resonate with them. You'll be the mastermind behind press releases, speeches, social media posts, and other public-facing content, ensuring that all communications are clear, concise, and on-brand.

Managing Media Relations and Crisis Communications

But your job doesn't stop there. As a government PR professional, you'll also be the go-to person for media inquiries and crisis communications. When reporters come knocking with tough questions or a scandal erupts, you'll need to think on your feet and develop strategic responses that mitigate damage and maintain public trust. It's a high-pressure role that requires a cool head and a quick wit.

Engaging the Public Through Outreach and Events

In addition to reactive tasks, you'll also be proactive in your approach to PR. This means organizing press conferences, public events, and community outreach initiatives that showcase your agency's work and engage citizens in meaningful ways. You'll be the bridge between your agency and the public, fostering relationships and building trust through open and transparent communication.

Collaborating with Stakeholders and Subject Matter Experts

Of course, all of this work doesn't happen in a vacuum. As a government PR professional, you'll collaborate closely with agency leaders, subject matter experts, and other stakeholders to ensure that all communications are accurate, timely, and aligned with your agency's goals. You'll need to be a master negotiator, able to balance competing priorities and find common ground among diverse perspectives.

 

Required Skills and Qualifications

So, you're intrigued by the idea of a government PR job, but you're not sure if you have what it takes to succeed in this dynamic field. Don't worry – we've got you covered. While the specific requirements may vary depending on the agency and position, there are certain skills and qualifications that are essential for any government PR professional. Let's take a closer look.

Excellent Communication Skills

First and foremost, you'll need to be an exceptional communicator. This means having the ability to write clear, concise, and compelling content across a variety of mediums – from press releases and speeches to social media posts and website copy. You'll also need to be an articulate and confident speaker, able to deliver messages effectively in front of cameras, reporters, and public audiences.

Strategic Thinking and Problem-Solving Abilities

But being a great communicator isn't enough – you'll also need to be a strategic thinker and problem solver. Government PR professionals are often faced with complex challenges that require creative solutions and the ability to think on their feet. You'll need to be able to analyze situations quickly, identify potential risks and opportunities, and develop strategic approaches that achieve desired outcomes.

Relationship Building and Interpersonal Skills

Another key skill for government PR professionals is the ability to build and maintain relationships with a wide range of stakeholders – from media contacts and community leaders to agency staff and elected officials. You'll need to be able to navigate complex bureaucracies, build trust and credibility with diverse audiences, and foster collaborations that advance your agency's goals.

Adaptability and Resilience

In the fast-paced world of government PR, things can change at a moment's notice. You'll need to be adaptable and resilient, able to pivot quickly when priorities shift or crises emerge. This means being able to work well under pressure, manage multiple tasks and deadlines simultaneously, and maintain a positive attitude even in the face of adversity.

Knowledge of Government Processes and Policies

Having a solid understanding of government processes and policies is essential for success in a government PR job. You'll need to be familiar with the workings of your agency, the legislative and regulatory environment in which it operates, and the key issues and challenges facing your community. This knowledge will enable you to craft effective messages, anticipate potential roadblocks, and navigate the complex landscape of government communications.

While this may seem like a daunting list of requirements, don't let it discourage you. Many of these skills can be developed over time through a combination of education, training, and on-the-job experience.

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Career Advancement Opportunities

So, you've got your government PR job title and you're excited about the opportunities. But what does the future hold? What kind of career advancement opportunities are available to you? Let's explore some of the paths you might take as you grow and develop in your government PR career.

Progressing to Senior-Level Positions

One of the most common career advancement opportunities in government PR is progressing to senior-level positions within your agency. As you gain experience and demonstrate your skills and leadership abilities, you may be promoted to roles such as Senior Communications Specialist, Communications Director, or Public Affairs Specialist. These positions typically require demonstrated ability of strategy development, team management, and high-level decision-making.

Specializing in a Particular Area of PR

Another way to advance your career in government PR is to specialize in a particular area of communications. For example, you might focus on digital communications and social media, or you might develop expertise in crisis communications and emergency response. By becoming a subject matter expert in a specific area, you can position yourself as a valuable resource to your agency and open up new opportunities for growth and advancement.

Transitioning to a Different Agency or Department

In some cases, career advancement in government PR may involve transitioning to a different agency or department. You might seek out opportunities to work in a larger or more high-profile agency, or you might be interested in exploring a different area of government, such as education, healthcare, or environmental protection. By bringing your skills and experience to a new agency, you can broaden your professional network, take on new challenges, and continue to grow in your career.

Pursuing Leadership Roles in Professional Organizations

Outside of your day-to-day job, you can also advance your career by taking on leadership roles in professional organizations related to government PR. For example, you might serve on the board of the National Association of Government Communicators or lead a committee for the Public Relations Society of America. These roles can help you build your professional reputation, develop new skills, and make valuable connections with other PR professionals across the country.

Transitioning to the Private Sector

Some government PR professionals choose to advance their careers by transitioning to the private sector. The skills and experience you gain in government PR – such as strategic communication, media relations, and crisis management – are highly transferable to the corporate world. You might seek out PR positions with companies that have a strong public affairs or government relations focus, or you might start your own PR consulting firm that specializes in serving government clients.

Regardless of the path you choose, the key to career advancement in government PR is to continually develop your skills, build your professional network, and seek out new challenges and opportunities. By staying proactive and strategic in your career development, you can position yourself for long-term success and make a meaningful impact in your community and beyond.

 

Challenges and Rewards

Working in government PR can be a deeply fulfilling career path, but it's not without its challenges. Like any job, there are both rewards and obstacles that come with the territory. Let's take an honest look at what you can expect as a government PR professional.

Challenges

Navigating Bureaucracy and Red Tape

One of the biggest challenges of working in government PR is navigating the complex bureaucracy and red tape that often comes with the job. Government agencies are subject to a wide range of rules, regulations, and approval processes that can slow down decision-making and hinder progress. As a PR professional, you'll need to be patient, persistent, and creative in finding ways to get things done within the system.

Managing Limited Resources and Tight Deadlines

Government agencies are often working with limited budgets and resources, which can make it challenging to execute effective PR campaigns and initiatives. You may need to get creative with your strategies and tactics and find ways to do more with less. Additionally, the fast-paced nature of government means that you'll often be working under tight deadlines and pressure to deliver results quickly.

Adapting to Changing Priorities and Leadership

Finally, government PR professionals need to be adaptable and resilient in the face of changing priorities and leadership. Political administrations come and go, and with each transition can come new directives, initiatives, and messaging. You'll need to be able to change direction and adjust your strategies and tactics to align with the current priorities and goals of your agency and its leaders.

Rewards

Serving the Public Good

Another reward of government PR is the satisfaction of knowing that you're serving the public good. As a public servant, your ultimate goal is to work in the best interests of the people you serve. This can be a powerful motivator and source of pride, knowing that your efforts are contributing to a larger purpose and mission.

Developing Unique and Valuable Skills

Working in government PR also provides opportunities to develop unique and valuable skills that can serve you throughout your career. You'll gain experience in strategic communication, media relations, crisis management, and stakeholder engagement – all skills that are highly transferable to other industries and sectors. You'll also develop a deep understanding of government processes, policies, and issues, which can make you a valuable asset to any organization.

Building a Professional Network and Reputation

Government PR can be a great way to build your professional network and reputation. You'll have the opportunity to work with a wide range of stakeholders – from elected officials and agency leaders to media contacts and community partners. By building strong relationships and demonstrating your expertise and value, you can position yourself for future career opportunities and growth.

While the challenges of government PR can be significant, the rewards are equally powerful. If you're passionate about serving the public good and developing your skills and reputation, a career in government PR may be the perfect fit for you.

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Landing Your First Government PR Job

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Gain relevant education and training

Pursuing a degree in communications, public relations, journalism, or a related field can provide a strong foundation for a career in government PR. Consider earning a master's degree in public administration or public policy to deepen your understanding of government processes and issues. Taking courses or workshops in government relations, public affairs, or crisis communication can also help you build specialized knowledge and technical skills.

Build your professional experience

Seeking out internships or entry-level positions in government agencies or nonprofit organizations can provide valuable hands-on experience in government PR. Volunteering for political campaigns or advocacy groups can also help you gain experience in messaging and outreach, while building your professional network. Look for opportunities to write or speak about government issues, such as op-eds or community forums, to demonstrate your expertise and engagement.

Develop your skills and expertise

Honing your writing and editing skills through practice and feedback is essential for success in government PR. Learning to use social media and digital communication tools effectively can also help you reach and engage different audiences. Staying up to date on current events and policy issues related to your areas of interest can help you provide informed and relevant communications.

Network and build relationships

Attending government and public affairs conferences and events can provide opportunities to meet and learn from other professionals in the field. Joining professional organizations like the National Association of Government Communicators or the Public Relations Society of America can also help you build your network and access resources and support. Reaching out to government PR professionals for informational interviews or advice can provide valuable insights and guidance.

Prepare for the hiring process

Familiarizing yourself with the government job application process, which may include exams or assessments, can help you navigate the hiring process more effectively. Practicing your interviewing skills and being prepared to discuss your experience and qualifications with human resources can help you make a strong impression. Being patient and persistent is also important, as the government hiring process can often take longer than the private sector.

Consider alternative paths to government PR

Looking for PR positions with government contractors or consulting firms that serve government clients can provide alternative paths to working in government PR. Considering working in the nonprofit sector on issues that relate to federal government policy or services can also provide relevant experience and exposure. Exploring opportunities in local or state government, which may have more entry-level positions available, can be another way to break into the field.

With persistence, dedication, and a commitment to public service, you can launch a fulfilling career in government PR.

 

Conclusion

If you're a skilled communicator with a passion for making a difference in your community, government PR may be the perfect fit. Government PR and public affairs jobs present the opportunity to inform and engage citizens, promote transparency and accountability, and support initiatives that improve people's lives. It also provides the chance to develop valuable skills, build a strong professional network, and establish a reputation as a trusted and effective communicator.

With dedication, persistence, and a passion for making a difference, you can launch a fulfilling and impactful career in government PR.

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The road ahead may not always be easy, but the opportunity to serve your community and contribute to the greater good is well worth the journey.

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