Director of Digital Content

Job Description

The Role:
The Director of Digital Content leads the team of content creators behind the creative for the Las Vegas Convention and Visitors Authority’s digital channels, including the @vegas social media channels. This position sets the creative vision and the standard for creative excellence, looking ahead to what’s on the horizon and defining how Las Vegas content adapts to remain culturally relevant as the world’s premier meetings and travel destination.

What You’ll Do:
Keep in mind that this list is not all-inclusive .

Creative Strategy

• Set the creative vision and strategy for content across Vegas digital channels, including @vegas social channels, and evolve the creative approach to anticipate shifts in platforms, formats, and audience preferences. Partner with internal leaders to bring their plans to life through platform-specific creative, avoiding a “one size fits all” approach.
  
• Set and uphold the standard for creative quality across all content. Ensure work is original, on-brand, and crafted for each specific platform. Provide creative direction and feedback that elevates the team’s work.
  

Content Development

• Lead creative ideation and brainstorming for social media and digital content, as well as activations and other custom content as needed. Provide mentorship and guidance to draw out the team’s best ideas, align them with broader brand goals, and translate them into actionable plans.
• Guide creative development and production of content for Las Vegas and destination partners. Craft compelling narratives captivate audiences and inspire them to experience everything Las Vegas offers. Maintain a consistent creative voice across all platforms.

Team Leadership

• Lead a team of content creators across Instagram, Facebook, TikTok, X, and emerging platforms. Build an environment where ideas are encouraged, developed, and put into action. Set measurable goals, evaluate performance, and provide constant feedback. Recognize individual exceptional achievement against goals.
• Work hand-in-hand with internal teams and agency partners to ensure creative aligns with channel plans and the brand’s social, cultural, and marquee event programming. Explore and initiate content collaborations with marquee event partners, influencers, and creators to reach new audiences and expand the influence of the brand.

What We’re Looking For:

• Education: Bachelor's degree in marketing, communications, advertising, film, digital media, or related creative field preferred, or high school diploma (or equivalent) plus 2 additional years of job-related experience.
• 5+ years of experience in digital content, social content creation, or creative direction, including 2+ years leading creative teams, with a commanding understanding of the creative process from ideation through delivery.
• Experience leading content creation for a premier entertainment, destination, or lifestyle brand.
• Proven experience managing digital content production from ideation through filming, editing, and delivery.
• Proven success setting creative direction across digital platforms and providing feedback that improves creative quality.
• Experience leading brainstorming for social, digital, and experiential activations and turning ideas into actionable plans.
• Ability to anticipate trends and use data insights to develop fresh, authentic content and original storytelling.
• Ability to match production quality and style to each channel, from unfiltered vertical video to polished content.
• Advanced editing skills and a strong eye for short-form vertical video. Additional photography, video, and graphic design skills preferred.
• Intermediate proficiency using AI tools independently to support routine and moderately complex tasks and improve work quality, efficiency, and decision-making preferred.
• Strong organizational and leadership skills to manage teams, multiple high-volume projects, and deadlines.
• Strong interpersonal and communication skills to pitch and explain creative ideas clearly.
• Must have or be able to obtain a driver’s license for required regional travel. The role requires the ability and willingness to travel locally and regionally as needed.
• Ability to work varying shifts, including nights, weekends, and some holidays.
• All LVCVA Ambassadors are expected to demonstrate “Do the Right Thing”, “Vegas for All”, and “Be Extraordinary” by acting with integrity, fostering an inclusive and welcoming environment, and delivering exceptional service in everything they do.

The Las Vegas Convention and Visitors Authority (LVCVA) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the LVCVA will provide reasonable accommodation for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at peopleconnect@lvcva.com

MANAGEMENT-CLASS BENEFITS

Your total compensation at the Authority includes not only your salary, but also the following benefits. These benefits increase your total compensation from 30 to 40 percent.

NEVADA PERS RETIREMENT PROGRAM

• 100% employer paid
• https://www.nvpers.org

NO SOCIAL SECURITY TAXES WITHHELD

INSURANCE - 100% Employer Paid

• Medical/Dental/Vision/Rx (employee and dependents)
• Life Insurance - $15,000 plus an amount equal to your annual base salary up to a max of:
  • $200,000 for Sr. Director and Director
  • $150,000 for Sr. Manager and Manager
• Long-Term Disability (LTD) Insurance

VOLUNTARY INSURANCE - 100% Employee Paid

• Life Insurance
• Supplemental Insurance
• Long-Term Care Insurance
• Flexible Savings Accounts (FSA & Dependent Care FSA)
• Pet Insurance

PERSONAL TIME OFF (PTO)

HOLIDAYS

• 13per year, includes birthday

DEFERRED COMPENSATION (IRS section 457)

ANNUAL MERIT INCREASE - July

• Ambassadors are eligible for an increase to base pay based on achievement of performance measures.

ANNUAL PERFORMANCE INCENTIVE

• Ambassadors are eligible for a performance bonus based upon achievement of goals and successes.

OTHER

• Employee Assistance Program
• Education Assistance

NOTE: Benefits subject to change based on the discretion of management.