MEDIA/PUBLIC RELATIONS MANAGER

Job Description

*** All completed applications for this position must be submitted online no later than 5:00 pm, on the closing date of the recruitment. PAPER APPLICATIONS WILL NOT BE ACCEPTED . Please follow all submission instructions to ensure your application is complete. Resumes will not be accepted in lieu of online applications, therefore, it is important for online applications to be completed fully. Late applications will not be accepted beyond the closing time and date for any reason, including any technical issues, such as system, browser, or computer failures, etc. ***

The Port is currently recruiting for the classification of Media/Public Relations Manager. Under general direction, the Media/Public Relations Manager is responsible for the overall management of media and public relations activities, profile and communications for the Port of Oakland. The incumbent promotes the Port’s mission, goals and objectives to internal and external audiences and directs staff in the implementation of media and public relations programs. Performs related work as assigned.

Examples of Duties

Any one position may not include all the duties listed, nor do the examples cover all the duties which may be performed.

• Serves as one of the principal assistants to the Director of Communications and may act as the director in his/her absence.
• Develops and implements strategic public relations programs and projects to inform the public, to increase public understanding, and to obtain support and cooperation from the public.
• Manages media relations, including queries, press releases, interviews and placement of stories, press conferences and events for the Port and its various divisions on the local, national and international levels.
• Responsible for producing special stories, feature articles and general information to the media upon request; maintains media contacts to provide on-going information on the Port’s activities and accomplishments.
• Supervises and/or acts as spokesperson for the Port to news media and the general public, as appropriate.
• Serves as advertising manager, creating and placing media campaigns in support of marketing objectives of the revenue-producing divisions; encourages the media to publicize news of Port activities, facilities, accomplishments, products and services of Port tenants.
• Responsible for production of Port collateral materials, brochures, presentations and special reports. Writes, edits and coordinates the production of Port publications, brochures, slide presentation and exhibits; supervises Public Relations activities, media and the Reprographics Office.
• Coordinate photo opportunities for Port news releases, including providing direct photography services.
• Plans and prepares speeches, special papers, testimonies, radio and television scripts and other materials for Port Commissioners and other Port representatives.
• Supervises, plans and oversees special events and visitor handling; provides support to the Social Responsibility and Governmental Relations Departments as appropriate.
• Prepares and monitors annual department budget, staff performance evaluations and department performance evaluation reports.
• Serves as liaison to other departments/divisions to meet their public relations needs.
• Performs other related duties as required.
  
  

Minimum Qualifications

EDUCATION AND EXPERIENCE

This position requires a combination of education and experience reflecting possession of the required knowledge, skills, and abilities. A typical combination would include graduation from an accredited college or university with a bachelor’s degree in public relations, public affairs, communication, public administration or a related field PLUS five years of increasingly responsible governmental agency public relations experience and/or media relations. A master’s degree is preferred.

KNOWLEDGE, SKILLS AND ABILITIES

To perform the typical tasks and duties of the position successfully, the knowledge, skills and/or abilities listed below are required.

Knowledge of:

• Port’s operations and organizational structure.
• Major Port initiatives.
• Principles and procedures of effective media and public relations.
• Aviation, Commercial Real Estate and Maritime organization and activities.
• Organizational communications.
• Collateral design and production.
• Effective use of the media.
• Project management and organization.
• Issues facing various population groups in an ethnically diverse and multi-cultural community.
• Organizational and management practices and methods, including goal setting, program development and implementation, and employee supervision.
• Computer user applications as related to program areas.
  

Ability to:

• Promote the Port and the Port’s activities and major initiatives to the public.
• Communicate effectively in oral and written formats.
• Develop the public message of the Port.
• Exercise sound independent judgment within general policy guidelines.
• Work under deadlines and coordinate several concurrent assignments.
• Develop and implement goals, objectives, policies, and procedures, work standards and internal controls.
• Prepare and administer departmental budgets; negotiate and administer a variety of contracts.
• Maintain accurate records and prepare clear, concise and effective correspondence, reports and other written materials.
• Make effective oral presentations.
• Supervise and direct subordinate professional and support staff; interpret and enforce administrative/operational policies, practices and procedures; analyze and solve problems of a complex nature.
• Analyze complex administrative and program information, evaluate alternative solutions and recommend or adopt effective courses of action.
• Establish and maintain effective working relationships with those contacted in the performance of duties and to work as a team.
  

THE SELECTION PROCESS

Stage I: Application and Supplemental Questionnaire Evaluation (Pass/Fail)- The first stage in the selection process will consist of an application and supplemental questionnaire appraisal review (pass/fail). Applications submitted without the completed supplemental questionnaire will be deemed incomplete and not given further consideration. Meeting the minimum qualifications does not guarantee advancement to the next stage. Only the most suitably qualified candidates will be invited to Stage II.

Stage II: Assessment Examination (Weighted 100%)- The second stage of the selection process may consist of a combination of job-related situational project exercises and an oral panel interview designed to assess technical knowledge and any additional other KSAs. Job-related situational project exercises may consist of written exercises, performance exercises or other situational exercises that would assess the KSAs. The Assessment Examination is designed to test your overall aptitude for the position.

Candidates must achieve a scale score of 70 or more on this examination to be placed on the hiring list for employment consideration . The Port of Oakland reserves the right to modify the selection process as necessary to conform to administrative or business necessity.

ADVISORIES

Immigration and Reform Control Act: In compliance with the Immigration and Reform Act of 1986, the Port of Oakland will only hire individuals who are legally authorized to work in the United States. Social Security card must be presented, and the name on it must match the name on the application.

Americans with Disabilities (ADA): In compliance with State and Federal Laws, the Port will employ and promote qualified individuals without regard to disability. The Port is committed to making reasonable accommodations in the selection process and in the work environment. Individuals requesting reasonable accommodations during the selection process must notify Nancy Jeu at njeu@portoakland.com within seven (7) calendar days of the closing date of the job announcement. The Port requires applicants to provide supporting medical documentation to substantiate a request for reasonable accommodation.

The Port of Oakland is an Equal Opportunity Employer

Additional Requirements

Must possess a valid California Class C driver license at the time and for the duration of appointment.

This classification requires successful completion of a Transportation Security Administration (TSA) background check, which includes a fingerprint-based Criminal History Records Check (CHRC) and a Security Threat Assessment (STA), prior to being considered for this position. This status must be maintained for employment at the Port.

Available for on-call duty as required by emergency situations, or as required for uninterrupted Port operations.

The Port of Oakland'sbenefit program ranks among the best in the region for public jurisdictions and is designed to reward performance and promote a balanced lifestyle, both at the workplace and away from the workplace, for its employees and their families. The Port is committed to the health and well-being of its employees and has been recognized as a FIT-Friendly Employer by the American Heart Association.

• The Port is part of the California Public Employees Retirement System (CalPERS). CalPERS is a defined pension provided to regular full-time employees that work for the Port. The CalPERS defined pension is based on predetermined formula that factors in an employee's earnings history, tenure of service and age. The retirement formula for new hires is 2% at 62 years of age or 2.5% at 55 for with other CalPERS service and/or reciprocity.
• The Port offers retiree medical benefits for employees and dependents after 10 years of CalPERS service (including 5 years at the Port).
• The Port pays 100% of the premium cost for employees and dependent health insurance coverage not to exceed the Kaiser-HMO Family Plan; cash in lieu of medical benefit is also available.
• The Port pays 100% of the premium cost for dental and vision coverage.
• The Port pays 100% of the premium cost for Long Term Disability (LTD) coverage and reimburses employees for the State Disability Insurance.
• The Port pays 100% of the premium cost for life insurance at one-time annual salary with certain limits.
• The Port offers aDeferred Compensation Plan allowing employees to save and invest money for retirement with tax benefits.

Time Away from Work

• From 2 to 5 weeks of vacation depending on years of employment at the Port.
• 10 days of management leave for employees exempt from the Fair Labor Standards Act (FLSA).
• 1 paid Floating Holiday per year.
• 12 days of sick leave per year after three months of employment which includes 4 days of personal leave.
• 13paid holidays as well as the second half of the shift on December 24 and December 31.

Closing Date/Time: 8/10/2026 5:00 PM Pacific

Port of Oakland

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