Digital Media Specialist - PR&L

CITY EQUITY STATEMENT
The City of Westminster welcomes diverse candidates from the broadest base possible. Our goal is to find the best candidate for the job-someone who belongs, not just fits. We value life and professional experiences, recognizing equivalent combinations of knowledge skills and education.

Aligned with our city SPIRIT values, the successful candidate will have a passion and commitment to serving a diverse population of residents and must respect and uphold the principles of justice, equity, diversity, inclusion and belonging.

We encourage you to think broadly about your background and skill set for this role, even if you believe you have a less traditional background than described we invite you to apply.

POSITION PURPOSE / IMPORTANT APPLICATION INFORMATION

Under general supervision of the Marketing & Cultural Affairs Administrator, the PRL Digital Media Specialist develops strategies that support the desired content, voice and style for the organization’s online presence including the City’s website, social media platforms, e-newsletters, customer service platforms, digital advertising, as well as emerging methods of community engagement. This person will be a strong writer and storyteller, capable of capturing video/stills, and able to perform basic graphic design and video editing for integration with social media and website content. In addition to writing, editing, designing and proofreading site content, this position works closely with Parks, Recreation, & Libraries staff to strategize social media campaigns, maintain site/social media standards and usability to enhance the City’s digital interactions with the community, and ensure best practices and quality control.

Westminster Parks, Recreation & Libraries manages more than 6,600 acres of parks and open space, 125 miles of trails, seven recreation facilities, two libraries, two championship golf courses, numerous community events, and a multitude of programs for individuals of all ages, abilities, and interests.

This position is open to current City of Westminster, Colorado employees only. In order to be considered for this position, all candidates must attach to the online application, a cover letter and resume (maximum of two pages, each document). The full salary range for this position is stated above. The starting range of pay is dependent on qualifications and experience of each individual candidate. The City of Westminster has a Multilingual Stipend Program to encourage, and reward benefited employees who are conversationally fluent in languages other than English. Benefited employees have the opportunity to test their language proficiency skills and qualify for a bi-weekly stipend that will vary based on the employee’s level of proficiency and usage.

ORGANIZATIONAL COMPETENCIES AND CULTURAL VALUES/GENERAL COMPETENCIES

The City's work culture encourages passionate, positive and enthusiastic employees who, along with our City Council and City Manager, are strong supporters of our mission: The City of Westminster provides high-quality core services and fosters resilience in order to promote a safe and thriving community. Westminster is a city of beautiful, safe, well-maintained neighborhoods and destinations with a vibrant, diverse economy, rich and resilient environment and a strong sense of community belonging. Our core values are embodied in our SPIRIT (Service - People - Integrity - Respect - Innovation - Teamwork).

This position supports the goals of the Parks, Recreation & Libraries Department (PRL), which enhances the quality of life for all Westminster citizens by providing diverse leisure, recreational, and informational services and resources; and acquiring, developing, and maintaining first-class parks, facilities, open space, and trails. This position works toward the accomplishment of the department’s mission: Together we create exceptional opportunities for a vibrant community with a commitment to nature, wellness and literacy.

Every employee is accountable to:

• Demonstrate a high level of customer service; encourage others to focus on the customer; foster an environment where customer service is a priority
• Communicate with customers to ensure that, where possible, they are satisfied, and that their needs are being addressed; solicit and evaluate customer feedback
• Act as an ambassador by understanding and fostering the organization's mission and vision
• Exhibit pride in self, the department, the city, and the community; conduct self in a professional manner
• Demonstrate integrity and build trust through credibility, reliability, commitment, loyalty, and ethical behavior
• Address difficult or contentious issues in a constructive manner
• Support/promote change; demonstrate flexibility, and take calculated risks when appropriate
• Participate in personal growth opportunities, and attend trainings designed to enhance capacity to bring new skills and ideas to the job and the organization
• Work to continuously improve the efficiency and effectiveness of the service or product being delivered
• Demonstrate support for team efforts by accepting new roles and responsibilities, and helping others achieve objectives
• Value diversity; demonstrate an awareness of differences; demonstrate sensitivity, and adapt behaviors and communication to accommodate these differences
  
  

GENERAL COMPETENCIES
Citywide - Every employee in this position is accountable to:

• Establish effective interpersonal relationships through honest, open communication and follow-through on commitments
• Recognize personal strengths and weaknesses, and target areas for personal self-development
• Demonstrate initiative in performing job tasks
• Exhibit problem-solving skills leading to sound judgment and quality decisions
• Achieve goals, and handle assigned workload and new assignments effectively; demonstrate an ability to work independently
• Communicate effectively with individuals and groups using clear and concise verbal and written communications
• Demonstrate accountability for work, and take ownership in job performance
• Demonstrate concern for the accuracy and quality of work; take steps to correct mistakes and improve the overall product

Job Specific - Every employee in this position must be able to:

• Communicate in an effective manner both verbally and in writing
• Demonstrate a thorough knowledge and ability in communication using various digital and social media platforms such as Facebook, YouTube, Twitter, Instagram, NextDoor and others
• Exhibit strong writing, editing and communication skills
• Knowledge of Associated Press (AP) writing style
• Demonstrate strong computer skills and ability to learn new social/digital platforms and tools
• Work with website content management systems and possess a basic understanding of HTML
• Demonstrate an ability to capture video and stills
• Demonstrate an ability to use editing software to produce and package finished video and photo content
• Demonstrate a sound knowledge of online marketing and advertising techniques
• Demonstrate an ability to communicate within a brand’s voice and style
• Think creatively and take the initiative in planning and implementing assigned tasks
• Apply knowledge of marketing practices and strategies
• Develop and maintain effective working relationships with team members, citywide communication staff, other employees and external audiences
• Display a professional demeanor at all times
• Work as part of a team as well as independently
• Demonstrate ability to make decisions recognizing established procedures and practices, and to use resourcefulness and tact in addressing new situations and problems
• Expert knowledge in utilizing websites and social media platforms for community engagement by producing interesting and original content in a variety of formats to reach diverse audiences
• Demonstrate flexibility and excellent organizational skills, including the ability to meet deadlines, respond to requests for information in a timely manner, and manage multiple tasks simultaneously
• Demonstrate team spirit and a willingness to assist coworkers when necessary
  
  

JOB SPECIFIC FUNCTIONS

Essential Job Functions, Duties, Responsibilities, and Tasks
1. Develops and implements digital content strategies for PRL webpages, email campaigns, and social media platforms as key components of the City’s overall digital engagement efforts, aligned with industry best practices and accessibility standards (e.g. ADA, WCAG)

• Maintains and updates digital content; collaborates with the IT department on technology support and implementation
• Monitors digital analytics to increase engagement, improve user experience, and identify opportunities for innovation, efficiency, and workload reduction
• Ensures consistent branding, tone, and messaging across all digital channels in alignment with City and PRL brand standards
• Responds to public inquiries in a timely and professional manner across platforms
• Manages paid digital advertising, including placement, budgeting, and performance tracking
• Develops and maintains organized reports to track campaign metrics, impressions, and sponsor outcomes
• Builds and maintains relationships with key social media partners and digital collaborators to expand PRL’s reach and visibility
• Coordinates multilingual translation of digital content, e-newsletters, and social media posts as needed
• Assists with proofreading publications, including the Activity Guide

2. Plans, executes, and analyzes email marketing campaigns to inform, engage, and grow PRL audiences

• Designs and distributes visually appealing and informative e-newsletters using approved tools
• Segments email audiences and customizes content to improve open and click-through rates
• Tracks performance metrics (e.g. open rate, CTR, unsubscribes) to optimize future campaigns and report on impact

3. Manages content planning and execution through the development of a digital content calendar that schedules and coordinates social media posts, email campaigns, and web updates

• Monitors trends, public sentiment, and emerging digital tools to inform strategy, encourage innovation, and ensure PRL remains responsive and relevant to community needs
• Supports the Marketing & Cultural Affairs team at special events, including occasional evening, weekend, and holiday hours

4. Provides internal support and training for staff on digital content best practices, including social media, e-newsletters, and website updates, to maintain quality standards and maximize outreach

• Assists with departmental website maintenance, including content updates and revisions submitted by PRL content producers
• Ensures digital content meets accessibility and usability standards, providing inclusive experiences for all community members
• Collaborates with departmental teams and other City departments to coordinate messaging, share resources, and cross-promote programs and services
• Leads and supports special projects such as website redesigns, mobile app launches, or new digital tool implementation

5. Captures and edits high-quality still images and videos of PRL programs, services, and special events for use across digital platforms and promotional campaigns
6. Provides digital communications support during emergencies or crisis situations, ensuring timely, accurate, and effective public messaging
7. Maintains regular and punctual attendance, and performs other related
Other Duties and Responsibilities
Incumbent is accountable for all duties of this job, and other projects and responsibilities may be added at the City’s discretion.

POSITION REQUIREMENTS/WORKING CONDITIONS/PRE-EMPLOYMENT REQUIREMENTS

Education, Experience, Skills, Formal Training, Licenses, and Certifications
Required :

• Bachelor’s degree in Journalism, Marketing, Communications/Public Relations, or related field from an accredited college or university
• Professional experience with at least three years of experience in marketing/communications focused in digital, social and/or new/emerging media

Preferred :

• Excellent technical skills including experience with content creation, proofreading, editing, social media, website editing, and email marketing
• Demonstrated proficiency in Adobe Creative Suite, or other similar tools
• Background or experience in government or public-sector organizations
• A sincere interest in utilizing and promoting Parks, Recreation, and Library services
• Background or experience in photography, videography, and video editing

Any equivalent combination of education, training, and experience, which would provide the required knowledge and skills, may be considered.
Physical Requirements
Work is sedentary in nature and requires sufficient physical stamina and strength for:

• Constant sitting to perform daily tasks; occasional walking through a multilevel facility to retrieve information; frequent standing, sometimes for extended periods
• Frequent squatting, reaching above shoulder, and twisting to file documents and lift supplies and material; occasional bending, kneeling, climbing, balancing, and reaching below shoulder to store documents, material, and supplies
• Constant light grasp, fine manipulation, and handling to perform daily duties; occasional firm grasp to safely use equipment
• Frequent lifting, carrying, and pushing and/or pulling of up to ten (10) pounds to move material and supplies; occasional lifting and pushing and/or pulling of up to 25 pounds with dollies and carts
  
  

WORKING CONDITIONS
Work is constantly performed indoors. This is primarily sedentary office work. Must demonstrate the ability to meet the physical demands of the job, including the ability to retrieve information from various locations in the office when needed. Exposure to periods of high activity and stress under demanding conditions. The position requires a great deal of communication with City employees, the public, and outside agencies.
Required Materials and Equipment
Operates general office equipment including telephones, calculators, personal computers, copy machines, printers, digital cameras/video recorders, and associated graphics/video software systems.

PRE-EMPLOYMENT REQUIREMENTS

• Background checks will include employment references and criminal history, and when applicable, credit check, driver license record, and education verification
• Drug screen
• Must be legally entitled to work in the United States

The City of Westminster, Colorado, is a drug free workplace and an Equal Opportunity Employer that values diversity and aims to have its workforce reflect the community.

The City of Westminster offers a comprehensive benefit package including:

• Health and Dental
• Flexible Spending
• Pension/Retirement Plans
• Term Life Insurance
• Long-term Disability
• Survivor Benefits
• Wellness Program
• Leave program that provides for vacation, holidays, sick leave, major illness, on the job injury, and administrative reasons
• Career Development Program
• Tuition Reimbursement Program

For a more detailed overview of our Exempt and Administrative Officer benefit package:
Benefit Package

The City of Westminster does not participate in the Social Security system. In lieu of Social Security contributions, the city contributes to a 401(a) defined contribution plan on your behalf.

401(a) Contribution Rates:
Employee Mandatory Contribution: 11.5% of your base pay. Contributions are pre-tax and fully vested.
Employer Contribution: 12% of your base pay.

Employer Contribution Vesting Schedule

• Less than 3 years - 0%
• 3 to 4 years - 60%
• 4 to 5 years - 80%
• Over 5 years - 100%
• For employees age 55 and older, the employer contributions are 100% vested

The City of Westminster provides employees with innovative and practical ways to improve their commute through two key features, EcoPass and Commute Benefits powered by Commutrics. EcoPass provides unlimited trips on RTD's core transit services and Commute Rewards allows you to record your trips and get rewards based on your commute mode.

Closing Date/Time: 9/15/2025 8:30 AM Mountain

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• City of Westminster, Colorado

• 303-658-2150

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