Lead Digital Customer Growth - Traffic

Work Location: Dallas, TXThis position requires office presence of a minimum of 5 days per week. No relocation is offered.Overview AT&T is looking for an expert on digital traffic that is data‑driven and passionate about making a real impact on digital traffic strategies. The role requires an experienced marketing professional with expertise in paid, earned and owned media channels. The leader will be accountable for digital traffic performance for AT&T's wireless postpaid consumer business, delivering volumes that tie back to the digital P&L objectives.Key Responsibilities Responsible for wireless digital traffic performance: follow performance data and identify trends (daily, weekly, monthly, quarterly, YoY) and insights; communicate insights to leaders, partner teams, and peers.Analyze historical performance, including seasonality and past events such as campaign launches, offer launches, outages, data defects, economic impacts, budget cuts, updates to experiences, content, and wayfinding.Deep‑dive into new performance impacts such as campaign launches, offer launches, outages, data defects, economic impacts, budget cuts, updates to experiences, content, and wayfinding.Provide status updates with details of investigated items, next steps, and timelines.Collaborate with the traffic forecaster on forecast and targets, incorporating upcoming events that impact performance.Communicate anticipated business impacts of upcoming events to leaders and peers.Understand performance across traffic channels, including annual planning, media budgets, go‑to‑market plans, campaign launches, new offers, and testing.Responsible for wireless digital traffic routing strategy: map traffic routing for all marketing tactics that drive to digital (e.g., Evergreen, campaign launches, offers, A/B tests). Provide data‑based recommendations on landing‑page performance.Create and manage the traffic routing matrix for paid and owned channels (paid search, paid social, display, affiliate, email, SMS, push notifications, organic social, direct mail, and referral).Participate in go‑to‑market planning with partner teams to provide traffic routing recommendations for upcoming campaigns.Collaborate on testing across all traffic partners to determine optimal landing‑page destinations.Qualifications Bachelor's degree in Marketing, Business, Digital Media, or equivalent work experience. (MBA or advanced degree is a plus.)7+ years of experience in digital marketing, digital product management, or digital strategy roles, with a proven track record of driving digital traffic strategies.Demonstrated expertise in web and app analytics and data visualization tools (e.g., Adobe Analytics, Excel, Power BI, Tableau).Strong communication skills and the ability to present complex data insights to executive leadership.Excellent presentation, communication, and stakeholder management abilities.Creative, data‑driven, and results‑oriented mindset.Salary Range: $143,800 – $215,800 USD (annual)Benefits Medical/Dental/Vision coverage401(k) planTuition reimbursement programPaid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays)Paid Parental LeavePaid Caregiver LeaveAdditional sick leave beyond state and local law may be available but is unprotectedAdoption ReimbursementDisability Benefits (short‑term and long‑term)Life and Accidental Death InsuranceSupplemental benefit programs: critical illness/accident, hospital indemnity, group legalEmployee Assistance Programs (EAP)Extensive employee wellness programsEmployee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T Internet (and fiber where available), and AT&T phoneEqual Employment Opportunity Statement It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.#J-18808-Ljbffr

Government Careers

Show more