Management Analyst I/II (Social Media)

Summary

Management Analyst I: $6,097 - $9,068/monthly
Management Analyst II: $6,720 - $9,996/monthly

If you want to join a hardworking team that shares a commitment to provide top-quality municipal services in a prime North County location, consider a career with the City of Escondido. We have an opening for the position of Management Analyst I/II in our Communications Department. For a complete listing of job duties and qualifications, please refer to the corresponding job description, which can be obtained from the Human Resources Department or downloaded from the City's website.

Under general supervision (Management Analyst I) or direction (Management Analyst II), performs a wide variety of analytical and administrative duties in support of assigned functions, operations, department, and/or division including special projects, research studies, budget analysis and other specialized functions; coordinates and performs a variety of contract and grant administration duties; prepares various reports to improve the efficiency and effectiveness of operations; coordinates assigned activities with other departments, divisions, outside agencies, and the general public; and provides information and assistance to the public regarding assigned programs and services.

Operational Duties:
The Communications Management Analyst is part of the Communications Division of the City Manager’s Office, responsible for the marketing, public information, and storytelling on behalf of the City of Escondido. Under general supervision, the Management Analyst performs complex professional and administrative work planning, organizing, managing, developing, and implementing communication actions, activities, and messaging through social media, website content, and other digital and traditional marketing, advertising, and public relations platforms. This individual may represent the Communications Division at emergency events and/or the City's Emergency Operation Center (EOC).

DISTINGUISHING CHARACTERISTICS
Management Analyst I: This is the entry level class in the Management Analyst series providing administrative and analytical support to assigned functions and operations within an assigned department or division. Positions at this level are not expected to function with the same amount of program knowledge or skill level as positions allocated to the Management Analyst II level and exercise less independent discretion and judgment in matters related to work procedures and methods. Work is usually supervised while in progress and fits an established structure or pattern. Exceptions or changes in procedures are explained in detail as they arise. Advancement to the "II" level is based on demonstrated proficiency in performing the assigned functions and is at the discretion of higher level supervisory or management staff.

Management Analyst II: This is the experienced level class in the Management Analyst series and is expected to independently perform the full range of analytical and administrative support functions in support of an assigned department or division with only occasional instruction or assistance. Positions at this level are distinguished from the Management Analyst I level by the performance of the full range of duties as assigned, working independently, applying well developed analytical knowledge, and exercising judgment and initiative. Positions at this level receive only occasional instruction or assistance as new or unusual situations arise, and are fully aware of the operating procedures and policies of the work unit. Work is normally reviewed only on completion and for overall results. Positions in this class series are flexibly staffed and positions at the Management Analyst II level are normally filled by advancement from the Management Analyst I level.

Key Responsibilities

The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.
Works directly with the Assistant Director of Communications to assist in the planning, development, implementation, and administration of the City's communication plan and communication strategies.

Oversees all City social media accounts in coordination with other departments and divisions.

Creates, plans, implements, and monitors social media campaigns.

Creates and manages content on the City's website.

Assists in public relations actions and activities.

Assists in the preparation and dissemination of emergency information and communications.

Oversees compliance of the City’s social media policy.

Monitors social media groups, trends, tools, and applications and recommends actions.

Conducts statistical analyses to demonstrate marketing campaign results, impact, and engagement.

Performs graphic design tasks, both basic and complex.

Creates presentations and reports.

Assists in administrative and procurement tasks.

Performs a wide variety of professional level research, administrative, and analytical duties in support of assigned functions, operations, department, and/or division; performs duties in support of various administrative operations and activities within assigned area of responsibility including special projects, research studies, budget analysis and other specialized functions.

Administers and coordinates assigned functions or projects; participates in the development and implementation of goals, objectives, and priorities for assigned functions or programs; recommends and implements resulting policies and procedures; creates and modifies policy and procedural manuals and guidelines.

Prepares and presents comprehensive technical, administrative, and financial analytical and statistical reports that present and interpret data, identify alternatives, and present and justify conclusions, forecasts, and recommendations based on data summaries and other findings.

Participates in the budget development and administration for assigned area of responsibility; analyzes proposed capital, operating, and maintenance expenditures; prepares reports and analyses related to impact of budgetary decisions; prepares financial forecasts; tracks and monitors budget expenditures.

Provides assistance in resolving operational and administration issues; identifies issues and conducts research to find alternative solutions; makes and assists in the implementation of recommendations.

Coordinates, implements, and monitors special projects within assigned area of responsibility; performs complex research and analysis of new programs, services, policies, and procedures; prepares and presents reports.

Plans, coordinates, and evaluates activities associated with assigned contracts; participates in research and evaluation of proposed contractual obligations and agreements; assists in contract negotiations and administration; monitors compliance with applicable contractual agreements.

Coordinates grant administration activities; prepares, writes, reviews, and monitors grant applications; monitors existing programs for compliance with regulations.

Analyzes federal, state, and local legislative proposals for impact on assigned operations.

Provides staff assistance to higher-level management staff; participates on and provides staff support to a variety of committees, boards, and commissions; prepares and presents staff reports and other correspondence as appropriate and necessary.

Coordinates and collaborates with departments, divisions and outside agencies; serves as a liaison with public and private organizations, community groups and other social organizations; provides information and serves as a resource.

Assists in the coordination of interdepartmental and departmental activities with other City departments and divisions and with outside agencies.

Attends and participates in professional group meetings; stays abreast of new developments within assigned area of responsibility; maintains awareness of federal, state and local regulations.

May oversee the work of lower level administrative support staff.

Responds to and resolves difficult and sensitive citizen complaints and inquiries.

Performs related duties as required.
QUALIFICATIONS
Knowledge of:

Communications and marketing principles and practices.
Methods of content development and planning in support of multiple organizational needs and social media platforms.
Graphic design and editing, desktop publishing, and word processing software, including but not limited to Adobe Creative Suite, Canva, and Microsoft Office 365.
Printing design standards and specifications.
Skilled in: Social media management; Create engaging content for various social media platforms (e.g., Facebook, X, Instagram, Nextdoor); and Visual storytelling principles and best practices.
Operational characteristics, services and activities of assigned program area.
Organization and operation of municipal government.
Principles and practice of program development.
Methods and techniques of data collection, research, and report preparation.
Methods and techniques of statistical and financial analysis.
Principles and procedures of financial record keeping and reporting.
Principles and practices of budget preparation and administration.
Principles and practices of accounting.
Office procedures, methods, and equipment including computers and applicable software applications.
Applicable civil, government and administrative codes.
Principles and practices of public sector contract administration.
Principles and practices used in grant development and administration.
Public sector employee relations theory, practice and issues.
Principles and practices of customer service.
Principles of business letter writing.
Basic principles of supervision and training.
Policies and procedures of the assigned department.
English usage, spelling, grammar, and punctuation.
Pertinent federal, state and local laws, codes and regulations.
Ability to:
Establish and maintain effective working relationships with co-workers, vendors, and City officials.
Serve the public and interact with fellow employees with honesty, integrity, and respect in line with the City’s values.
Communicate effectively: expressing ideas effectively, verbally and in writing.
Write, edit, and proofread for accuracy.
On occasion, work a flexible work schedule that includes weekdays, weekends, evenings, and holidays as needed.
Draft concise copy that conveys intended voice and tone.
Manage multiple projects, deadlines, and responsibilities. Able to multitask and adapt as needed to shifting priorities.
Perform a full range of responsible analytical and administrative duties in support of assigned programs, functions, and/or department involving the use of independent judgment and personal initiative.
Research and analyze problems and prepare recommendations on a variety of issues.
Understand the organization and operation of assigned department and outside agencies as necessary to assume assigned responsibilities.
Interpret and apply pertinent federal, state and local laws, codes and regulations as well as City policies and procedures.
Participate in various organizational studies and analyses.
Research, analyze and evaluate programs, policies and procedures.
Collect, evaluate and interpret complex information and data.
Prepare, research, negotiate, and monitor contracts and agreements.
Prepare clear and concise administrative and financial reports.
Maintain accurate and complete records on programs and operations.
Assist with budget preparation and administration.
Interpret technical information for a variety of audiences.
Independently prepare correspondence and memoranda.
Operate office equipment including computers and supporting applications.
Adapt to changing technologies and learn functionality of new equipment and systems.
Supervise, organize and review the work of lower level staff as assigned.
Organize and prioritize work flow.
Demonstrate an awareness and appreciation of the cultural diversity of the community.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.

Minimum Requirements

Management Analyst I
Education/Training:
A Bachelor's degree from an accredited college or university with major course work in public administration, business administration, economics, or a related field.

Experience:
One year (full-time equivalent) of increasingly-responsible administrative, analytical and/or budgetary experience related to assigned area. Experience in administering programs in a governmental jurisdiction is highly desirable. Previous experience within the public sector and/or large-scale organizations is highly desirable. previous experience with managing social media platforms is highly desirable.

License or Certificate:
Possession of, or ability to obtain, an appropriate, valid driver's license.

Management Analyst II
Education/Training:
A Bachelor's degree from an accredited college or university with major course work in public administration, business administration, economics, or a related field.

Experience:
Three years (full-time equivalent) of increasingly responsible administrative, analytical and/or budgetary experience at a level comparable to a Management Analyst I with the City. Experience in administering programs in a governmental jurisdiction is highly desirable.

License or Certificate:
Possession of, or ability to obtain, an appropriate, valid driver's license.
Completion of FEMA Basic PIO (NIMS) course within first year of employment.

Supplemental Information

NOTE: For a complete listing of job duties and qualifications, please refer to the corresponding job description, which can be obtained from the Human Resources Department or downloaded from the City's web site. The City of Escondido is committed to a drug and alcohol free workplace. All applicants will be subject to fingerprint investigation before a conditional offer of employment is extended. A pre-employment medical examination will be conducted following a conditional offer of employment for all positions. Safety sensitive positions will include a pre-employment drug screen. Positions subject to the Department of Transportation (DOT) regulations will be subject to DOT pre-employment drug testing and random drug and alcohol testing.

SELECTION PROCEDURE

Applications will be screened and the most qualified candidates will be invited to appear for testing. All positions require the ability to read, write and speak English. Types of tests may include written and/or oral examination, physical agility, practical exam or other appropriate job-related selection process. When testing is completed, candidates will be ranked on an eligibility list in the order of their test score. Selection for appointments is made from names certified on the eligibility list.

All appointments are subject to the successful completion of background investigation including LIVESCAN fingerprinting, and will be required to submit verification of the legal right to work in the United States. Qualification by a medical examination will be required at the time of appointment. After appointment, classified employees must satisfactorily complete a probationary period to be eligible for regular status. In accordance with the Immigration Reform and Control Act of 1986, all new employees must produce proof of eligibility to work in the United States within the first three days of their employment. The City of Escondido participates in E-Verify®.

The Loyalty Oath will be administered to all new employees on their first day of hire. New employees hired into positions that require a driver's license must provide proof of a valid California Driver's License of the appropriate class level on their first day of employment.

Additional information regarding the essential functions and physical, environmental and communication demands of the position may be obtained from the Human Resources Department. If you require reasonable accommodation in the testing process, such as an alternate means of testing, you must contact the Human Resources Department by the final filing date to complete a Request for Reasonable Accommodation form. The provisions of this bulletin do not constitute an express or implied contract. Any provision contained in this bulletin may be modified or revoked without notice.

Note: Pursuant to California Civil Code section 1786.53, the City of Escondido shall provide to all job candidates a copy of any records of arrest, indictment, conviction, civil judicial action, tax lien or outstanding judgment which was obtained in the course of conducting an evaluation for employment, assignment, and/or promotion. A copy of this information, if received by the City, will be given to candidates within seven days of the City's receipt.

VETERANS' PREFERENCE

Eligible individuals are those who meet the following criteria:

• Served in the U.S. armed forces
• Received an honorable discharge
• Did not retire from military service
• Seeking employment with the City of Escondido for the first time.

Guard and Reserve active duty for training purposes does not qualify for veterans' preference. Proof of eligibility (copy of DD-214) must be submitted at time of application, or later if the promulgation of the eligibility list will not be delayed. Veterans' preference credit will only be applied to eligible applicants who attained a passing grade (total score exclusive of credit) on the final open examination.

ABOUT OUR CITY

The City of Escondido is a prominent agricultural, commercial hub and residential center of North San Diego County. Located a short 30-minute drive from the beach, the mountains or downtown San Diego, Escondido residents enjoy the pleasure of a rural lifestyle with all the benefits of suburban living. Escondido is a diverse, vibrant community with many amenities. The city offers attractive homes in a wide range of prices, two lakes, several parks, a sports center, golf courses, restaurants, wineries, shopping centers, a variety of art galleries, entertainment venues, and a state of the art hospital. Established in 1888, the city's rich past brings charm and stability to the community; yet integrated with Escondido's treasured heritage is a progressive future, bright and brimming with promise.

EOE The City of Escondido does not discriminate on the basis of race, color, religion, disability, sex, age, national origin, or sexual orientation. We will attempt to reasonably accommodate applicants with disabilities upon request.

The City of Escondido offers a comprehensive benefit package including vacation, holiday, and sick leave as well as medical, dental, vision, and life insurance.

The Benefits of Choice program offers you a range of benefits. You choose the coverage that is right for you, your family and your budget. Read this e-Guide for an overview of your options, with links to additional details and forms.

For a more detailed overview of this benefits package, please visit the Management Benefit Summary

Closing Date/Time: 9/15/2025 5:00 PM Pacific

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• City of Escondido

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