Social Intelligence Analyst

Social Intelligence Analyst

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Social Intelligence Analyst supports Enterprise Communications by monitoring and interpreting social and digital conversation to identify experience ‑ driven issues, emerging risks, and narrative shifts that may require awareness or action. The role has two core areas of focus: sustained attention to experience ‑ related narratives and day ‑ to ‑ day contribution to broader social intelligence work across topics and stakeholders.

Location: You'll enjoy the flexibility to work remotely from anywhere within Minnesota. For all hires in the Minneapolis area, you will be required to work in the office for a minimum of four days per week.

Hours: Full time, Monday-Friday, 8:00AM-5:00PM

Primary Responsibilities:

• Monitor and analyze social and digital conversation across priority platforms, including TikTok, with a consistent focus on experience‑related narratives and ongoing coverage of broader reputational, brand, and issue‑related discussion
• Track themes and patterns over time, distinguishing routine activity from signals that may indicate experience friction, narrative change, or emerging reputational risk
• Assess and contextualize misleading or inaccurate claims, particularly when personal stories or lived experiences are influencing how narratives are forming or spreading
• Contribute to general social intelligence coverage, including monitoring across topics and re‑prioritizing focus as new questions or priorities emerge
• Work alongside other Communications teams, Social Care, and other partners to support issue awareness, triage, and escalation, ensuring experience‑driven signals are considered within broader enterprise context
• Prepare clear, concise updates that explain what is being observed, why it matters, and what it may indicate for Communications and partner teams
• Maintain trackers, documentation, and reference materials that preserve context, support pattern recognition, and enable continuity over time
• Use complementary signals, such as search trends, as context to help interpret or validate social narratives when relevant

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear directions on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in social listening, communications intelligence, media monitoring, or a related analytical role
• 3+ years of hands‑on experience using social listening or monitoring tools, such as Brandwatch, NewsWhip, or similar, including query setup and analysis
• 3+ years of experience supporting social monitoring or intelligence work across more than one subject area or issue type, rather than a single, fixed focus area
• Ability to assess social activity and determine what warrants follow‑up, awareness, or escalation

Preferred Qualifications:

• Experience working within or closely alongside Communications, Marketing, customer experience, government affairs, or similar enterprise teams
• Experience monitoring or analyzing health care‑related social conversation, including patient, member, or clinician narratives
• Familiarity with how misinformation and personal narratives can influence perception, trust, or reputational risk
• Comfort balancing sustained focus areas with broader, day‑to‑day intelligence work across evolving topics
• Experience maintaining monitoring documentation or reference materials that support continuity and shared understanding across teams
• Strong written communication skills, with experience translating fragmented or evolving information into clear insights for Communications audiences

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $91,700 to $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Social Intelligence Analyst

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

The Social Intelligence Analyst supports Enterprise Communications by monitoring and interpreting social and digital conversation to identify experience ‑ driven issues, emerging risks, and narrative shifts that may require awareness or action. The role has two core areas of focus: sustained attention to experience ‑ related narratives and day ‑ to ‑ day contribution to broader social intelligence work across topics and stakeholders.

Location: You'll enjoy the flexibility to work remotely from anywhere within Minnesota. For all hires in the Minneapolis area, you will be required to work in the office for a minimum of four days per week.

Hours: Full time, Monday-Friday, 8:00AM-5:00PM

Primary Responsibilities:

• Monitor and analyze social and digital conversation across priority platforms, including TikTok, with a consistent focus on experience‑related narratives and ongoing coverage of broader reputational, brand, and issue‑related discussion
• Track themes and patterns over time, distinguishing routine activity from signals that may indicate experience friction, narrative change, or emerging reputational risk
• Assess and contextualize misleading or inaccurate claims, particularly when personal stories or lived experiences are influencing how narratives are forming or spreading
• Contribute to general social intelligence coverage, including monitoring across topics and re‑prioritizing focus as new questions or priorities emerge
• Work alongside other Communications teams, Social Care, and other partners to support issue awareness, triage, and escalation, ensuring experience‑driven signals are considered within broader enterprise context
• Prepare clear, concise updates that explain what is being observed, why it matters, and what it may indicate for Communications and partner teams
• Maintain trackers, documentation, and reference materials that preserve context, support pattern recognition, and enable continuity over time
• Use complementary signals, such as search trends, as context to help interpret or validate social narratives when relevant

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear directions on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in social listening, communications intelligence, media monitoring, or a related analytical role
• 3+ years of hands‑on experience using social listening or monitoring tools, such as Brandwatch, NewsWhip, or similar, including query setup and analysis
• 3+ years of experience supporting social monitoring or intelligence work across more than one subject area or issue type, rather than a single, fixed focus area
• Ability to assess social activity and determine what warrants follow‑up, awareness, or escalation

Preferred Qualifications:

• Experience working within or closely alongside Communications, Marketing, customer experience, government affairs, or similar enterprise teams
• Experience monitoring or analyzing health care‑related social conversation, including patient, member, or clinician narratives
• Familiarity with how misinformation and personal narratives can influence perception, trust, or reputational risk
• Comfort balancing sustained focus areas with broader, day‑to‑day intelligence work across evolving topics
• Experience maintaining monitoring documentation or reference materials that support continuity and shared understanding across teams
• Strong written communication skills, with experience translating fragmented or evolving information into clear insights for Communications audiences

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $91,700 to $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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