Why Gen Z Is Shifting to Government Work, and How to Keep Them Engaged Post-Hire
Eleanor Hecks is a senior HR and business writer at Designerly Magazine. After growing up with parents who both worked in the public sector, Eleanor is passionate about specifically applying her insights to those in the government and education professions. You can connect with her on LinkedIn or follow Designerly on X for business and design insights.
Recently, a trending interest in government work has been going around Gen Z. These young professionals have faced economic instability and are tired of the frequent layoffs in the private sector. Amid this uncertainty, the appeal of government jobs has grown stronger. Today, Gen Z is seeking opportunities that promise stability and long-term benefits.
The Appeal of Stability in Uncertain Times
In the first quarter of 2024, one report shows companies’ plans to cut 257,254 jobs, marking a 120% increase from the 117,163 cuts in the final quarter of 2023. While most of these cuts are coming from the tech industry, the mass layoffs are prompting Gen Z workers to seek more stable employment options like government roles.
One driving factor behind this shift is the stark contrast in job security between the private and public sectors. Private sector employees are three times more likely to lose their jobs than government workers.
Gen Z has realized the chaotic mess of layoffs that have occurred and will continue over the next few months. As a result of the unemployment and economic uncertainty, they’re contemplating taking on a cushy government job over a glamorous career. In fact, one survey shows 76% of 2024 college graduates are now seeking jobs that offer long-term security, creating a 7% increase in the share of government job applications.
Gen Z may be shifting to government roles, but why is there a sudden interest? Users have shared the employment benefits on social media platforms like TikTok. Influencers promote the job security workers can receive, as well as other highlights such as work-life balance and comprehensive benefits packages. With the viral spread of awareness among employment seekers, government roles offer an attractive alternative to the high stress and risk of layoffs.
5 Tips for Keeping Gen Z Workers Engaged
Gen Z may be looking for jobs in the public sector, but retaining younger staff still remains crucial for employers, particularly as the workforce struggles with a 5%-10% labor gap that can leave many government and private employers alike short-staffed if their new hires’ needs aren’t being met.
Raise Wages
Increasing wages is one of the most effective strategies to keep Gen Z workers engaged post-hiring. This generation is particularly financially motivated, largely because many enter the workforce with college debt. Competitive salaries are crucial for these young professionals as they focus on achieving financial stability and managing living expenses.
Many other industries are raising wages to stay competitive, so employers in the public sector who recognize this need can greatly increase their appeal to Gen Z workers. By offering higher salaries, employers can address financial concerns that Gen Z employees hold.
Lead With Empathy
Empathetic leadership involves understanding and addressing workers’ emotional and psychological needs. Gen Z values a supportive and understanding work environment where they feel heard and respected.
A survey found offices that adapted to empathic leadership saw substantial benefits. Eighty-five percent of respondents reported increased team productivity, while 78% noticed less turnover. Leading with empathy enables staffers to build trust and loyalty among their peers. As such, they can achieve higher engagement and reduce attrition rates.
Gen Z may be shifting to government roles, but why is there a sudden interest?
ELEANOR HECKS
Offer Career Development Opportunities
Gen Z favors continuous learning and growth, often seeking roles that offer clear pathways for advancement and skill enhancement. Employers who invest in professional development can ensure they keep Gen Z workers engaged.
Many government agencies use the federal Pathways Program as a key strategy to attract and retain college graduates. This program allows young professionals to kickstart their careers with internships and progressively move up through the ranks. Those that offer these opportunities can help Gen Z employees achieve their career goals, leading to a more satisfied workforce.
Prioritize Work-Life Balance
Many public sector companies are implementing measures to ensure employees have a strong work-life balance. This factor is a dream for many Gen Zers because they want a healthy balance between their personal and professional lives.
Tactics for fulfilling this need include flexible work schedules, remote work options, generous paid time off and mental health support services. For instance, some agencies offer telecommuting policies and compressed workweeks, allowing people more control over their schedules and reducing burnout.
Promoting a culture that values this aspect of employment creates a more productive environment. These efforts contribute to higher job satisfaction and overall well-being. Organizations that address this can better position themselves to keep their workforce engaged and reduce turnover.
Adapt With Technology
Gen Z is highly familiar with AI tools like ChatGPT and Gemini, and many are excited to build their skills in this space as generative AI continues to grow. Those integrating modern technology into daily operations make government jobs more appealing to tech-savvy workers. These tools can streamline tasks, enhance productivity and provide innovative solutions.
Therefore, offering training programs and workshops on emerging technologies is crucial so Gen Z can stay current in the tech landscape. While this guarantees an equipped workforce, it also promotes anticipation among professionals wanting to work with the latest tools.
Engaging Gen Z in Government Work
Gen Z’s increased interest in government jobs means enterprises must prepare to adapt and meet their expectations. Whether raising wages or promoting work-life balance, government agencies can engage young talent. Incorporating them into your retention strategies ensures a motivated team and builds a public sector ready to meet the demands of the modern workforce.
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