Gen Z is a generation of internet and portable technology natives just coming into their own in the workforce. Typically defined as those born between 1997 to 2012, they’re aware of the many problems facing their generation and feel a huge responsibility to redirect the world’s trajectory toward climate change and societal downfall.

Zoomers care about making a change and will choose careers with companies committed to a cause. Government jobs are a perfect match because most branches serve the public in some way. Here’s how social impact can draw more Gen Z staffers into government roles.

They Want to Change People’s Lives

Gen Z wants to make an impact, even if only on one person. They gravitate to jobs with meaning more than just looking at earning potential. Social work is one area many Zoomers find attractive.

A social worker might get a position with a county department of child services, and work in the community to help kids in abusive or neglectful situations. According to the Bureau of Labor Statistics, 728,600 social workers reside in America, with a 7% annual growth rate in the field. Numerous public and private agencies employ social workers to guide people through = changes and offer ideas for improving their lives.

Gen Z Finds Purpose in Their Careers

A Statista survey of Gen Zers found 89% are passionate about protecting air and water in America. The majority also cares about reducing mass shootings, improving education, creating affordable housing and dealing with mental health problems in America.

Government roles give Gen Zers a chance to improve communities and come up with solutions for societal issues. If you grew up in a city that now has blight in certain neighborhoods, join an action committee, find some investors, and start renovating houses into Section 8 apartments or revamping abandoned buildings into community centers.  With the power of the government behind you, you can make big improvements.

Zoomers Are Choosy

The oldest members of Gen Z are already in the workforce. Studies show 25% of the generation had a smartphone before they turned 10. They’re wise, marketing savvy, recognize authenticity and appreciate it, and want to work for brands who understand them.

The job market in the 2020s is short-staffed. Federal and state governments understand that if they want to keep open positions filled, they must recruit young people and enthuse them about working for the public early on.

You may have noticed advertisements in movie theaters for the military or social media posts about how rewarding going into the Peace Corps is. Whatever passion the person has, there is an organization out there promoting themselves to the recent graduate.