Remote Digital Marketing Careers: The New World of Working Globally

Remote Digital Marketing Careers: The New World of Working Globally

Gemma Hart is an independent HR consultant working remotely from as many coffee shops as she can find. Gemma has gained experience in a number of HR roles but now turns her focus towards connecting with a wider community and sharing her thoughts and advice on workplace wellness and engagement within companies.

For many, the New Year brings with it resolutions; eat healthier, exercise more, go to bed earlier, get a new job. It’s a time of new beginnings. So, if you’re considering a job change – there is no better time than the present.

In this article, we will be looking at the benefits of a remote career in digital marketing.

The World of Remote Working

Since the pandemic, the world has experienced a monumental shift from the office towards remote working. Initially, it was a change that business owners struggled with. It required the introduction of new technologies, the supply of equipment, and the appropriate staff monitoring and structures to ensure work was completed on time.

However, after two years of many companies working predominantly from home, the remote work culture has become a favored option for many, with over 83% of employees saying it had a positive impact on their company. As such, many companies in 2021 were seen selling their offices and committing to full-time work-from-home structures.

According to Forbes, “the trend of remote work continues to grow at a rapid pace and will play a critical role in supporting next-generation workforces by breaking down barriers between the physical and virtual workplaces.” One of the industries that has been working remotely for some time (and thriving) is the digital marketing industry. Even during the challenges of the pandemic, digital marketing thrived in remote work, and below are a few of the reasons why.

An Abundance of Roles and Opportunities

Digital marketing is constantly evolving. As such, there is an abundance of opportunities for passionate and motivated individuals. Whether you want to tackle the data or get creative with graphics, digital marketing offers opportunities across a whole range of skill sets, providing opportunities for candidates to launch their careers.

Depending on your preferences and the skills you want to develop, you can choose from roles such as:

PPC specialist
Content creator
Link building expert
SEO specialist
Social media manager
Graphic designer
Web dev builder
PR Expert

And so much more. Whether you are just starting out or you are switching to a different role, digital marketing is an excellent career choice for those keen to learn new skills and there are plenty of opportunities available.

The Chance to Work Remotely

Digital marketing is one of the few industries that can work just as effectively from the office as it can remotely. As a result, 1 in 5 digital marketing agencies have now gone 100% virtual, allowing all of their employees to work remotely full-time. This is one of the many reasons why careers in digital marketing are highly sought after.

Maxine, Head of Content and Outreach at Hive19 shares, “Operating as a fully remote company has provided opportunities that otherwise wouldn’t have been possible. Unlike office-based agencies, we can hire the best people for the job. We don’t need to worry whether they live within commutable distance of the office. It has allowed us to work with incredible talent and produce even better results for our clients.”

Because digital marketing is carried out solely online, you can pretty much work anywhere. Not only does this reduce your commuting costs, save money on store-bought lunches, and provide you with a better work-life balance, but it allows access to more job opportunities, as you are no longer restricted by location.

One of the industries that has been working remotely for some time (and thriving) is the digital marketing industry.

GEMMA HART

Room to Progress Professionally

If you choose a career in digital marketing you will find there is plenty of room to progress. As we have already mentioned, the industry is continuously evolving and changing. And, as such, there are new opportunities for progression arriving all the time. You could easily work within the digital marketing space for years and be on an upward trajectory.

Finding opportunities for progression is something that most candidates are passionate about. Nobody wants to work at a job that does not allow room to grow. Instead, taking on challenges that help to further development is highly sought after. In some industries, there is little to no room for growth or promotions as the business models have stagnated.

Whereas Digital marketing is always changing and if you want to keep up, you have to change with it. If you are looking for a career that will offer plenty of learning opportunities and room to progress, digital marketing is the way to go.

You Don’t Need a Degree

One of the great things about choosing a career in digital marketing is that you don’t need a degree, or any other special qualifications, to land your first job. We know it sounds hard to believe, but it’s true.

Digital marketing offers a great chance to utilize your existing skills and these don’t have to be skills gained from a higher education qualification. In fact, you can promote yourself based on skills you learned in your sales job, for example.

Digital marketers are looking for passion. They want to work with people who are keen to learn and enthusiastic about out-of-the-box ideas. You may not have a degree, but if you can come to the interview with a website you designed, your own blog, illustrations you created, or lots of great questions about the company, you will show a genuine interest and it’s this that could win you the job.

Final Words

The world around us is changing rapidly. The old ways of working are dying out and being replaced by hybrid working models that provide employees with a better work-life balance and more opportunities for growth. The digital marketing industry has been leading this working revolution and is forging the way for remote work to become the new normal.

We would go as far as to suggest that digital marketing’s flexible/remote model was created so the industry could hire the best people for the job, retain them for the long-term, and provide working environments that helped them thrive and produce their best work.

If you are searching for a career that will provide you with exciting opportunities, relevant training, room for progression, remote and flexible working, and a myriad of roles to choose from, a career in digital marketing will be the perfect fit.

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