Embracing a Digital Community: How to Network and Recruit in the Remote Work World
Luke Smith is a writer and researcher turned blogger. Since finishing college he has been trying his hand at being a freelance writer. He enjoys writing on a variety of topics but technology and digital marketing topics are his favorite. When he isn’t writing you can find him traveling, hiking, or gaming.
Since the arrival of the COVID-19 pandemic, we have seen a major shift in how and where we work. While everyone used to go to a physical office to complete their tasks, now many industries see the value of a remote workforce, and the government is part of that. However, while many managers and human resources teams like the remote aspect, it is not uncommon to have questions about how to recruit the best employees when they can’t be present in the same room.
The answer is to go virtual. There are many perks to having online networking events and recruitment gatherings, and with proper planning and smart strategy, your agency can find the new recruits that you desire. Today we will talk about what goes into a good event, and we will also speak to potential attendees and provide tips for how they can stand out from the crowd.
The Value of Virtual Events
While some people may believe that networking remotely is not as good as meeting in person, it is important to remember that we have been moving in this direction for a while now and that there are many great perks to this setup. For starters, since people don’t need to travel to get to your networking event, you could see an increase in attendance. Not only that, but when people can join from anywhere in the nation, you could also bring in a more diverse audience.
In addition to a greater turnout, your government agency may even save money since you don’t need to set up a physical space or worry about parking, catering, decorations, or other aspects of typical in-person gatherings. It is also more affordable for the attendee since they likely only need to connect to the internet and log in. If you are looking to recruit remote workers, then hosting a high-quality virtual event is likely the answer, but you need to do it right.
The way to do that is to identify your target audience. If you open the flood gates to everyone, you will create more work and higher expenses, but you are also unlikely to find the candidates that are best for your open roles. Your target audience can be defined in many ways. If this is a local government position, then you probably want to find people from that area. If this position requires specific skills, then you can mention those desired skills on your invite, so only those who qualify to choose to attend.
How To Run A Successful Virtual Event
For your networking event to be successful, you need to have a plan of action ahead of time and set goals for what you plan to accomplish. For instance, your goal may be to find candidates to fill the current open roles at your organization. It may also be to create a list of potential employees that you can call upon when future positions become available.
It is also important that you have a moderator in place who can introduce your team, talk to the attendees, and keep the event moving forward. Staying organized is essential so you can say everything you want to say, provide time for all of your attendees to speak, and accomplish all of your goals for the event.
Since the arrival of the COVID-19 pandemic, we have seen a major shift in how and where we work.
LUKE SMITH
Although your guests won’t need to travel to get to your event, it is important to remember that everyone is different regarding their computer usage. You need to ensure that your event is accessible to all attendees by modifying the invite and your website accordingly. That means using high-contrast colors during the event for those with vision issues, putting captions on videos, and making your site easy to navigate so everyone understands where to go.
After the event is complete, it is a good idea to send out a thank-you email to all attendees, and if you found anyone that you think would be a great fit for an open position, provide a link where they can apply. This is also a good time to promote a future event.
Tips For Attendees For Success During Events
Now we know what constitutes a good virtual event, how can the folks hoping to network to find a government job make a great impression? First, you need to find the right network for you by considering your interests and determining exactly the type of position you desire. You can do that by searching online in your area or joining a LinkedIn site.
It is also important that you have a strategy for when you will get there. If there are certain people that you are excited to meet at the event, then take some time to research them a bit more and come up with some talking points so you can have a meaningful conversation. If you are going to an event to find a job, you should take the time to polish your resume and have some highlights that you can bring up to the recruiter at a moment’s notice.
You also want to do your best to make a great first impression. On a virtual medium, that starts by sitting up straight in your chair, so you appear engaged. When you get a chance to speak, look directly into the camera so you can simulate face-to-face contact. If you decide to send an email to the organizers, make sure that it looks professional with proper spelling and grammar. After the event, feel free to send a follow-up message where you thank them for the opportunity and offer your contact information.
As you can see, there is a lot of value to hosting and attending virtual recruiting events in 2022. Use the tips above, and the event can be a success for everyone involved.
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