About Staci Zavattaro
Staci M. Zavattaro, Ph.D., is an associate professor of public administration and a research associate with the Center for Public and Nonprofit Management. Her books include Cities for Sale, Place Branding Through Phases of the Image, and Social Media to Government: Theory and Practice (edited with Dr. Thomas Bryer). She serves as the managing editor of the international journal Administrative Theory & Praxis. Her work appears in journals such as Urban Studies, Public Administration Review, Journal of Place Management and Development, Administration & Society, and Tourism Management. Zavattaro graduated from the University of Florida with a dual major in political science and journalism. She completed her graduate work at Florida Atlantic University. As an almost-native Floridian (her family moved when she was 2, so she claims Florida as home), she is excited to come to Orlando and work with the wonderful faculty here at UCF.
Website: https://www.cohpa.ucf.edu/directory/staci-zavattaro/
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Posts by StaciZ:
Place Branding: A Strategic Road Map
A simple online news search for the term “city branding” yields results from cities as varied as Fargo, North Dakota, Wichita, Kansas, and Hermiston, Oregon. While the core of my research focuses on how U.S. cities undertake brand identity strategies, this practice is...
Place Branding: The Role of Social Media
Digital technologies can change the way public administrators interact with citizens and stakeholder groups. Since their inception, these technologies have gone from one-way, static web platforms that allowed citizens to, say, pay bills online to interactive,...