About Brian Sooy

Brian Sooy is the founder and design director of Aespire, a design and marketing agency that empowers mission-driven organizations to create purpose-driven communications and culture. Brian is the author of Raise Your Voice: A Cause Manifesto, a practical and inspirational book for leaders that explores how purpose, character, and culture help organizations communicate to the outcomes they are working to achieve. The resolutions of the Cause Manifesto are twelve strategic, inspirational, relational, and aspirational values-based leadership principles for changemakers. Brian has contributed to Switch and Shift, Lead Change Group, Thin Difference, and Smart Blog on Leadership. Brian and his design work has been profiled in publications such as Inside Business, HOW, and GDUSA magazine. His work has been included in books such as The Information Design Handbook, and The Designer's Guide to Business and Careers. He is a frequent speaker and presenter on positioning, marketing, and communications principles and practices for social and public sector organizations.

Website: http://www.aespire.com

Follow Brian Sooy on Twitter

Posts by BrianS:

City Branding: Does Your Welcome Wagon Have a Flat Tire?

by Brian Sooy | Aug 4, 2015 | About the Public Sector

How does your city welcome new business? Does your welcome wagon have a flat tire? When I think of a community’s “brand,” I do not think of the taglines or marketing slogans that mayors and economic development directors mention in speeches or...

What is Your Purpose?

by Brian Sooy | Aug 3, 2014 | on the job

Do you feel that you are doing work that matters? As you lead your team or guide your department, do you ever ask yourself “Is it worth it?” Are we making a difference in the lives of the people that we serve?  Every day when you arrive at the office, there is always...