Enrollment and Marketing Specialist

Working Title: Enrollment and Marketing Specialist

Classification Title: Public Affairs/Communications Specialist II

Posting Details

Priority Application Date: Tuesday, January 16, 2024 @ 11:55pm PST (Posting will remain open until filled)

Hiring Preference


Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Position Summary

Under supervision of the Associate Director, Enrollment and Marketing, the Enrollment and Marketing Specialist will work closely with program staff including program managers, ensuring their marketing and engagement needs are met. The incumbent will also be responsible for leading and executing special projects for the Enrollment and Marketing area from inception to implementation. The incumbent will work independently on a broad range of projects and will collaborate across the organization to ensure copy is written, edited, proofed and distributed for promotional projects, campaigns, publications, media releases, and advertisements. The incumbent will also work closely with media representatives, web developers, graphic designers, and senior level staff.

The incumbent must have all the skills required of a Public Affairs/Specialist II. In addition, the incumbent must have thorough knowledge of the program and applicable communications techniques, work autonomously, and exercise sound judgment and discretion in the completion of assignments and projects.

FLSA: Non-exempt (Eligible for overtime compensation)

Anticipated Hiring Range: $3949 per month - $4600 per month commensurate with candidate's knowledge, skills and experience

CSU Classification Salary Range: $3949 per month - $7143 per month

Best-in-class Benefits: Click here to learn more

CSU Total Compensation: Click here to learn more

Salary Grade/Range: 1

Recruitment Type: Temporary (annually renewable)

Time Base: Full-Time

Work Hours: Monday - Friday, 8:00AM - 5:00PM, work hours may vary dependent on department operations.

Department Information

The College of Continuing Education (CCE) extends the mission of the university by increasing access for non-traditional learners. With a primary expertise on serving adult learners, CCE provides programs and services to individuals and employers year-round, unbound by traditional semester schedules and formats. CCE serves a hybrid student body that extends beyond California, serving over 80,000 learners annually through in-person, hybrid and fully online workshops, courses, conferences, certificate and degree programs.

For more information, visit the Sacramento State, College of Continuing Education website at https://cce.csus.edu/about-cce .

Minimum Qualifications

Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Required Qualifications

1. Ability to use Common Management System, Microsoft Office, Continuity 2000 (C2K), Internet tools, and social media platforms such at html, Facebook, BlogSpot, Google+, Instagram, Pinterest, and Twitter.

2. Excellent organizational skills. Evidence of coordination of multiple projects and/or assignments and

establishing priorities.

3. Proven track record of working with a variety of stakeholders, which include instructors, administrators, vendors, business and community leaders, university staff, and students.

4. Advanced communication skills (oral, written, interpersonal). Experience with the preparation and delivery of formal and informal presentations.

5. Digitally literate (web, social media, blogging, online learning platforms) and have demonstrated experience in community and/or business engagement, and in the development of communication strategies including advertising and public relations plans.

6. Experience with market research techniques, identifying target market opportunities, and enrollment trends.

7. General knowledge and experience of design, print, advertising and marketing principles as well as media buying.

8. Ability to work independently, exercising sound judgment and discretion in the completion of assignments and projects.

9. Experience with Customer Relationship Management (CRM) systems to enhance enrollment.

10. Ability to lead collaborative teams as well as supervise or lead less experienced staff.

11. General knowledge or education in social media, communications, public relations or marketing.

12. Experience with assignments that reflect complex work that has significant impact on the success of a project or program.

13. The ability to embed diversity into marketing strategies and communications.

Preferred Qualifications

Experience with diverse public contact in higher education; knowledge of and experience with continuing education.

Documents Needed to Apply

Resume and cover letter.

Failure to upload required documentation may result in disqualification.

About Sacramento State

Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the “Farm-to-Fork Capital,” is one of the most ethnically diverse and livable cities in the country, with a population of half of a million. Sacramento State is a Hispanic and AANAPISI serving institution with about 31,000 students coming not only from the Greater Sacramento Region, but also from across the state, country, and world. Our 1,800 faculty and 1,500 staff are committed to meeting our mission:

“As California’s capital university, we transform lives by preparing students to lead, serve, and succeed. Sacramento State will be a welcoming, caring, and inclusive leader in education, innovation, and engagement.” As the regional hub of higher education, Sacramento State is dedicated to learning and student success ; teaching, research, scholarship and creative activity ; justice, diversity, equity and inclusion ; resource development and sustainability ; dedicated community engagement , and wellness and safety .

As evidenced by the values embedded in our Hornet Honor Code , Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.

To learn more about why you should join the Hornet Family, please visit the Why Sac State? page.

Equal Employment Opportunity
California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

It is the policy of California State University, Sacramento to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need a disability related reasonable accommodation as part of the application and/or interviewing process, visit https://www.csus.edu/administration-business-affairs/human-resources/benefits/reasonable-accomodation.html .

The University is committed to creating an education and working environment free from discrimination, sexual harassment, sexual violence, domestic violence, dating violence, and stalking. For more information on mandatory training for new employees, visit https://www.csus.edu/administration-business-affairs/human-resources/learning-development/csu-learn.html .

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Fire Safety Right-To-know Act Notification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the current Annual Security Report (ASR) is available for viewing at https://www.csus.edu/clery .
The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and sexual assault prevention information, and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Sacramento State for the last three (3) calendar years. Paper copies are available upon request at the Police Service Center located in the University Union.

Background Check Disclaimer

A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with California State University, Sacramento. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University, Sacramento employees who apply for the position.

COVID19 Vaccination Policy

Effective May 2023, per the CSU COVID-19 Vaccination Policy , it is strongly recommended that all California State University, Sacramento employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications.

Out of State Employment

Sacramento State University, as part of the CSU system, is a State of California Employer. As such, the University requires all employees (up)on date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Eligibility Verification

Candidate will be required to provide official transcripts of their highest degree earned and must furnish proof of eligibility to work in the U.S. California State University, Sacramento is not a sponsoring agency for staff and management positions (ie. H-1-B Visa).

Note to Applicants:

Possession of the minimum qualifications does not guarantee an interview unless required by collective bargaining agreement.

Advertised: Jan 02 2024 Pacific Standard Time
Applications close:

Closing Date/Time:

Sacramento, California 95819 United States View Map