Content Marketing Specialist (Public Affairs/Communications Specialist II) - College of Extended Learning (505853)

  • Cal State University (CSU) San Francisco
  • San Francisco, California
  • Nov 13, 2021
Full Time Community Relations or PR and Marketing Political or Public Affairs

Job Description


Working Title

Content Marketing Specialist

SF State University

San Francisco State is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager.

Applicants may visit for more information on SF State's policy prohibiting discrimination, and how to file an online report using the procedures under Executive Order 1096 Revised. Inquiries can be directed to the campus Title IX Coordinator and Discrimination, Harassment, and Retaliation Administrator by calling (415) 338-2032 or emailing

San Francisco State is a 100% Smoke/Vapor-Free Campus. Smoking or Vaping of any tobacco/plant-based substance is not permitted on any University properties.

The person holding this position may be considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.


College of Extended Learning (CEL)

Appointment Type

This is a one-year probationary position.

Time Base

Full-Time (1.0)

Work Schedule

Monday through Friday; from 8:00am to 5:00pm

Anticipated Hiring Range

$4,583 to $5,000 per month ($54,996 to $60,000 annually)

Salary is commensurate with experience.

Position Summary

This position reports to the Dean of the College, with lead work direction from the Director of Marketing. This position's primary responsibilities include content writing and editing marketing materials for print and digital media in collaboration with the college's various teams. Platforms include but not limited to email campaigns, social media sites and any other platforms as directed. The Content Marketing Specialist will help drive messaging to prospective students via engaging and targeted marketing campaigns and call to action through multiple digital and print mediums. The specialist will merge marketing, communications and project management skills with the goal to increase our enrollments. They will use proactive communication and reporting out to all stakeholders to facilitate maximum engagement. The specialist will be expected to liaise with appropriate University departments and other marketing staff to ensure proper and consistent branding and accessibility protocols are followed.

Position Information

Content creation
  • Responsible for creating and editing copy for print and digital mediums and including and not limited to social media content, email campaigns, print materials with stories of student success, faculty interviews and other content as needed.
  • Support College enrollment goals via tailored and target communications to various constituents via social media, email campaigns, print collateral and other tools as directed
  • Coordinate quality, consistency, clarity, brevity, accuracy, and readability of all content
  • Develop stories that effectively communicate with specific audiences with specific interests - e.g., Domestic Students, International students, etc. and create compelling, impactful headlines and calls to action.
  • Support the management and maintenance of the overall quality and execution of marketing content from project beginning to completion by organizing writing schedules to complete drafts of content or finished projects within deadlines, creating an editorial calendar, and collaborating with other members of the CEL team to ensure timely delivery of materials
  • Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.

Research and Marketing Campaigns
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement of email marketing
  • Support all CEL program needs by researching new and continually evolving content sharing mediums, styles and standards using various tools available
  • Support and keep current a database of content writing assets for the college

Other duties as assigned

Minimum Qualifications

Entry to the first level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.

Core Competencies - embody the following competencies:
  • Bias toward collaboration and teamwork.
  • Effective oral, written and nonverbal communication skills.
  • Customer/Client Focus with an emphasis in problem solving and resolution.
  • Personal effectiveness and credibility as demonstrated by interpersonal and professional confidence.
  • Diversity and inclusion.

A background check (which may include: checks of employment records, education records, criminal records, civil records, motor vehicle records, professional licenses, and sex offender registries, as position requires). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.

Preferred Qualifications
  • Bachelor's degree
  • Three years' experience and proven results in content writing, email campaigns, social media posts in higher education
  • Ability to manage priorities and meet multiple deadlines
  • Must communicate ideas clearly and concisely as needed
  • Experience working with email marketing tools like Constant Contact, Pardot (or similar) and social media channels (primarily - Facebook, LinkedIn, Instagram and Twitter)
  • Minimum of 3 years' experience in creating strategies, working collaboratively, meeting deadlines - all the while building the customer experience
  • Understanding and maintaining the voice of the brand and adhering to the style guide for SF State
  • Passionate about your work, collaborating with our team and bringing creative and innovative ideas with you

  • Ability to work evenings and weekends as needed.
  • Experience in participating in cross-functional teams or committees to achieve organization-wide priorities.

Pre-Employment Requirements

This position requires the successful completion of a background check.

Eligibility to Work

Applicants must be able to provide proof of US Citizenship or authorization to work in the United States, within three business days from their date of hire.


Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions. SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.

We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.

Employment Requirement

CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at and questions may be sent to

CSUEU Position (For CSUEU Positions Only)

Eligible and qualified on-campus applicants, currently in bargaining units 2, 5, 7, and 9 are given hiring preference.

Additional Information


The Human Resources office is open Mondays through Fridays from 8 a.m. to 5 p.m., and can be reached at (415) 338-1872.

Please note that this position, position requirements, application deadline and/or any other component of this position is subject to change or cancellation at any time.

Closing Date/Time: October 10, 2022

Job Address

San Francisco, California 94132 United States View Map